My rebirth is different

Chapter 846 Advertising Bidding
"The Youth Trilogy will be launched soon, is the opening advertisement confirmed?" Dong Xiaoxue asked again.

Everyone knows that the launch of "Youth Trilogy" will inevitably usher in a wave of drama viewing, and it will also become a hot topic of discussion among all netizens.

Then, the opening advertisement of this show is very popular.

TV station advertising fees are set according to the ratings and time slots of the TV station. For large TV stations, the advertising costs during prime time are quite high!
Facebook videos also have their own advertising rates.

Compared with the advertisements of TV stations, which are easy to mix with water and have uncontrollable effects, the effect of online video pre-roll advertisements is very intuitive.

How many people click to watch a video, the background data is clear at a glance!
Then the problem is simple. On the Facebook video website, brand owners need to advertise based on the number of times the video is clicked to play.

For example, if 100 million times are placed, the brand owner will pay the corresponding advertising fee after the website users click to view the corresponding number of times.

If the brand owner feels that the effect is good, then continue to renew the contract and carry out the next 100 million or even 1000 million times of advertising promotion.

If you feel that the effect is mediocre and does not meet your expectations, you can also end the contract and not carry out the next cooperation.In this way, the loss can be stopped in time, which is very humanized.

After a trial run for a period of time, plus the brands recommended from Facebook, Facebook videos now have a considerable number of brand customers.

Especially big international brands have long been used to advertising on the Internet.

So for Facebook and Facebook Video, a high-quality website with an explosive number of users, it will naturally not be let go.

…………

This time, after the news that "Trilogy of Youth" was going to be filmed and broadcast exclusively on the website, many big brands came to place appropriate advertisements.

Because of this phenomenon-level series, the advertising effect is also excellent!
The same 100 million hits are distributed among hundreds of ordinary TV dramas and movies, and the effect is far from concentrated on one popular TV series.

Therefore, in order to compete for the eligibility to launch the pre-title advertisement, the brand is almost fighting.

It's not good to give to anyone or not to anyone, so Dong Xiaoxue adopted the bidding model, and whoever pays more will go to whoever!

This model is generally only adopted by major TV stations, such as CCTV's "Biao Wang" every year.

Now Facebook videos are also eligible, because they have exclusive access to phenomenal serials, which is the capital.

Although the drama "Trilogy of Youth" has a huge investment, it has really become a sharp weapon, overcoming difficulties for Facebook Entertainment and bringing a lot of things.

Just two days ago, the bidding went to the final round.

There are only three FMCG giants left, Coca-Cola, Pepsi, and Procter & Gamble!
Only this kind of multinational giant company is still doing fast-moving consumer goods, so it is willing to spend money on advertising and promotion.

"I just received bids from three companies, and I took them before I had time to read them."

As he said that, the operation manager took out the three-fold folder, which contained the advertising bids of the three companies.

Dong Xiaoxue took it and flipped through the folder on the top. It was Procter & Gamble's bid.

On the first page, the conspicuous number startled her.

"2000"!
This amount is the cost of competing for the exclusive naming rights and opening advertisements for the first season of "Youth Trilogy"!

This number can be said to have broken the record for the amount of a single contract for domestic Internet advertising.

On average, the naming fee and advertising fee for each episode is as high as 100 million!

These big companies are really rich and powerful, Dong Xiaoxue sighed repeatedly, but she liked it very much.

Look at the second folder, Pepsi, the amount is even more astonishing, as high as "2400 million"!
Dong Xiaoxue is already a little numb, and this drama is really worth the price, because the popularity is too high.

It hasn't been released yet, but it has already been called "the hottest serial in 2004" by many people, and the number of viewers is expected to exceed [-] million!
Such a hit series, being able to be named and also get an exclusive opening advertisement position, of course made a lot of big international brands break their heads.

Looking at the third one, Coca-Cola's did not disappoint Dong Xiaoxue, "3000 million"!
What else is there to say, Dong Xiaoxue simply patted the bid and said, "That's it, let the people from Coca-Cola come and sign the contract."

The reason why it can be sold at such a high price is also because everyone was too enthusiastic on the Internet after the trailer was released.

Brand owners are not stupid. Of course, they have to achieve their expected results after spending so much money.

People from the marketing department of Coca-Cola Greater China believe that the audience group of this drama is very suitable for their own brand audience.

Because the fans of "Youth Trilogy" are generally young people, and these people are also consumers of Coca-Cola.

In order to be able to win over these people, the Coca-Cola Company did not hesitate to spend huge sums of money.

………………

June 5, eight o'clock in the evening.

With all the attention, the first season of "Youth Trilogy" is officially launched!

Hu Lili had eaten early, sat in front of the computer, and waited to watch the drama.

When she opened the Facebook video, she found that the big eye-catching banner at the top had changed.

In addition to the original stills and the title of the show, there is also a big red Coca-Cola can, and next to it is written "Coca-Cola is exclusively dedicated to you, the 2004 masterpiece! Drink Coca-Cola while watching the show, let us have fun together!"

Hu Lili was taken aback, what the hell is this...

After thinking about it, this should be an advertisement for Coca-Cola, it doesn't matter if it doesn't affect my watching the drama.

Click on the episode details page, and sure enough, behind the trailer, there are two new episodes, the first episode and the second episode.

On the playback of the second episode, the word "VIP" is displayed, which should mean that only paying members can play this episode today, and non-paying users cannot watch it.

I am an annual member, and this has no effect on me.

Looking at the time, it was already eight o'clock, Hu Lili quickly clicked to play the first episode.

Even if it is an annual membership, advertising is still indispensable...

In the first ten seconds, it was still an ad for Coca-Cola.

I have to say that Coca-Cola really put their heart into it this time, and specially invited Lu Yi to shoot the advertisement!

And Lu Yi happens to be the leading actor of this drama, and also the most concerned character in the drama!
He is also the most popular actor in China in the past two years, and he must have paid a lot of money for advertising endorsements.

Hu Lili is a member, so the advertisement she saw was a shortened version, only ten seconds long.

If it's a non-paying user, it's a full 30-second ad.

For a big company like Coca-Cola, the advertisements produced are of course very sophisticated, and they don't look annoying.

If, like a domestic brand, "Coca-Cola, Coca-Cola, Coca-Cola..." repeats like a curse for 30 seconds, Dong Xiaoxue would rather not make this money than allow this kind of advertisement to appear in the opening title of "Youth Trilogy"!

Making money or not making money is a small matter, but ruining the reputation of the boss's "Youth Trilogy" is a big matter.

If Mr. Fei saw it, how would he evaluate himself...

Therefore, before the advertisement bidding, Dong Xiaoxue made it clear that the advertisements placed must be well-made and interesting.

Otherwise, the website has the right to cancel the advertisement directly!

…………

After the ad passes, the feature film begins.

Familiar music sounded, Hu Lili had listened to this song countless times, it was so familiar!
"May the beauty of the world be closely linked with you"

The song that my cousin sang in person did not really become popular until after he sang this song, and even became popular in the literary circle. As a result, many of his fans did not come for his book, but for the song here.

But the candle night tour
Midnight stars are like running friends

love you every scab wound
Aged spirits

It's delicious in the throat
Why do tears still occasionally fall

I invite you to take a closer look at the gap in your heart

tenderness in the cracks

At this time, the person who has been loved by Yingfeicao is on the way
I know that he travels through storms and sunsets without reward
Crossing the sea of ​​people just to hug you...

…………

Hu Lili couldn't help humming along with Yu Wenfei's singing.

After the theme song, the feature film began. Although I already knew that the show was very well-produced, including the trailer, it was very beautiful.

But Hu Lili was still shocked.

Compared with the perfunctory scene and prop arrangement of other TV series, the specifications of this TV series are too high, and it is completely shot according to the standards of big-budget movies.

Even the screen looks much clearer than other TV series, and the colors are much more positive.

Obviously, this is the credit of director Zhang Da, who was born as a photographer.

The movies he made have always been famous for their beautiful pictures. His grasp of colors and shots is unrivaled in China!
The leading actor is very handsome, and his acting skills are also good. The female lead is very beautiful, and she performed Xiao Ran's youthful and brilliant atmosphere.

The acting skills of the supporting actors are in place, and they are all handsome men and beautiful women.

The scene props are very exquisite, and it can be seen that the crew really put their heart into this drama.

After watching the first episode, Hu Lili felt very satisfied. This is what the "Trilogy of Youth" should look like in her mind!

These [-] million are not in vain!

She couldn't wait to start the second episode. Membership is just comfortable, and you can watch two episodes in a row.

Hu Lili is beautiful, but at this time, many people who are watching the drama are worrying.

Two of her colleagues, Sister Li and Sister Liu, were among them.

These worried users are not members...

…………

Sister Liu sat in front of the computer with her junior high school girl, eating melon seeds, discussing the plot and watching the drama.

"Ah, the first episode is over, isn't there another episode, hurry up and watch it." The daughter shouted.

Sister Liu picked up the mouse and clicked on the second episode, and a prompt popped up.

"Hello, dear user, because you are not a paying member, I am sorry that the second episode cannot be played today. After eight o'clock tomorrow, the second episode will be available for free. Please watch it then, thank you..."

　Thanks to "Tu Tianzun" for the reward of [-] coins.The recent update is not good enough, I am sorry to ask for a monthly pass, everyone watch and vote...

　　
　
(End of this chapter)