My rebirth is different

Chapter 854
Perhaps seeing Wang Fusheng's hesitation, Yu Wenfei smiled and asked him again: "If this model is really put into production, the produced car cannot be sold, have you thought about how much you will lose?"

Only then did Wang Fusheng wake up.

Yes, I just feel sorry for the design fee of more than 1 million yuan, but I haven't considered what consequences will happen if the market doesn't buy it after it goes into production!
I have just started building cars, and the first car must be vigorously promoted, and there is a lot of preliminary work to be done.

Not to mention workshops and production lines, Qinchuan Automobile Company has them ready-made.

But the sales network and promotion must be done, and the 4S store must be self-built or authorized.

If the first car is grandly launched, the market will not buy it at all, and the backlog will not be sold in 4S stores.

Then the consequences will be serious...

Among other things, the bosses of the authorized 4S stores can come over and force the palace!

How to deal with these backlogs of cars by then is not a problem that can be solved with more than [-] million yuan.

What's more serious is that the new car brand that I carefully built is completely ruined. When I mention my car brand in the future, consumers and industry media will think that it is a bad brand, and the cars I built are garbage, and no one buys them.

So, Mr. Fei was right.

If you think that this model cannot sell well, then no matter how big the loss is, it will definitely not be put into production.

For any new brand, the first shot, that is, the first product, is the most important.

Whether it can open up the market and establish a brand image depends entirely on the first product.

Wang Fusheng is also very clear about his cousin's matter, that is a good example.

Last year, my cousin was ambitious to start a mobile phone brand, and he brought in a very powerful boss to invest, and he also invested his life savings.

As a result, there was a problem with the first product, the company went bankrupt, and the Moya brand disappeared from the market.

Then it was acquired, the new legendary mobile phone company, the first mobile phone launched was a hit, selling 300 million units in two months.

It turned around in an instant. The small company that was originally inconspicuous has now become the most famous mobile phone company in Pengcheng.

It even spent huge sums of money to acquire Taiwan MediaTek.

The current Legendary Mobile Phone Company, from core components to finished products to sales, controls the entire industry chain in its own hands, and has become a mobile phone giant!
…………

"Then... this design is invalid! I will find someone to design again. This time, I must learn a lesson and keep in touch with the design company. I found that these foreigners really like to mess around and don't think about the market at all. Demand." Wang Fusheng gritted his teeth and said.

"As the old saying goes, sharpening a knife is not the same as chopping firewood. If you want to make a name for yourself in the auto industry, you must polish your product well. Cars are different from ordinary consumer goods. They are durable goods, and they are related to people's lives. , must be treated with caution." Yuwen Feiyu said earnestly.

Among the private car companies, he is the most optimistic about BYD, and this company has indeed produced a lot of refreshing things.

Especially in terms of electric vehicles, that's why he was willing to meet Wang Fusheng and give him some advice.

Wang Fusheng nodded to express his understanding, and then asked: "What do Mr. Fei think of the automobile industry? Do you think private capital like me can succeed in this industry?"

During this period of time, BYD has been questioned.

Because of entering the automobile industry, the parent company was looked down upon by all investment institutions, and the stock price also plummeted.

From last year to the present, BYD's market value has only been half of the peak period, which can be described as very miserable.

Even if Wang Fusheng himself is full of confidence, he still can't bear the pressure from the outside world.

"If it is to manufacture fuel vehicles, I can only tell you with regret that there is no chance! Because in the field of fuel engines, there are too many global auto giants with strict technical barriers and serious patent monopoly. You can't get around it at all. And whether it is Whether in technology, branding or manufacturing, you have no chance to catch up with these giants." Yu Wenfei said with a smile.

Wang Fusheng's heart skipped a beat, Mr. Fei is not optimistic about building his own car?
But Yu Wenfei went on to say: "However, you still have a chance to overtake on a curve. That is, an electric car!"

Wang Fusheng's eyes lit up. It's not that he didn't think about electric cars.

In fact, he also intends to use fuel vehicles as a transition, to accumulate experience in car manufacturing, and then to exert force on electric vehicles.

Because the core business of BYD is batteries, which are the core components of electric vehicles.

Building electric vehicles, they have natural advantages.

Moreover, the concept of electric vehicles was first proposed not long ago, but foreign auto giants did not make efforts in this field, and most of them lacked interest.

Obviously, the fuel vehicle market is huge and the profits are amazing, so they naturally don't want to explore new businesses.

In the field of electric vehicles, patent monopoly is not so serious, especially in terms of engines, the technical threshold is not as high as that of fuel engines.

"Electric vehicles, this is my dream! Unfortunately, there is still a long way to go before success. Before that, we still need to use fuel vehicles for a period of time." Wang Fusheng sighed.

Yu Wenfei nodded, and he also agreed with Wang Fusheng's statement.

The road has to be walked step by step, and the meal has to be eaten bite by bite.

Building a car is not a child's play. It is impossible to skip the fuel car and go directly to the electric car project. That would be too big a step, and it would be easy to get involved...

Especially for companies like BYD, which have a weak foundation and lack of technology, they have to take their time.

But BYD also has its own advantages, that is, it has a very good industrial layout, BYD has its own battery factory, and the scale is very large.

It also has its own foundry, which can even compete with Foxconn in the foundry industry.

When it wants to make its own electric car in the future, basically most of the parts used in the car can be produced and processed by itself!

This is also a "wonderful work" in the automotive industry.

Other auto companies, even world-class giants such as Toyota, Honda, General Motors, and Volkswagen, are paying attention to "globalization" and purchasing parts and components globally for production.

And BYD actually wants to make it all by itself!
…………

Finally, when Wang Fusheng left, Yu Wenfei gave him a word.

"Persevere, as long as you think you are right. In this world, victory belongs to a few people after all. When the outside world says you are wrong, it may not be because you are wrong, maybe because you have a longer-term perspective than others. "

What he said was the recent criticism and doubts about BYD from the outside world.

Obviously, Yu Wenfei thinks that Wang Fusheng is right to enter the automobile industry.

Wang Fusheng nodded gratefully. Now he really needs the recognition and encouragement of others.

And Yu Wenfei's words made him full of confidence again.

Because this is a business wizard recognized by everyone, so he said it.

(End of this chapter)