Rebirth of the internet boss

Chapter 138 What Fengrui Wants To Do

Li Feng suddenly discovered that the companies he had acquired, not to mention Qianqianjingting, Xunlei, and the upcoming acquisition of Haofang, these once-familiar names all fell silent one after another.

Focus is a shareholding, not an acquisition, and Fengrui's words don't count. It can only be said that Fengrui has a certain right to speak in Focus.

On the contrary, this "starting point" has been prosperous since then, and it has become the largest manufacturing base of IP in China. Not to mention that now Fengrui only spent 1000 million to acquire it. In the future, only a great writer at the starting point will be paid more than that. These.

Of course, these are not the focus of Li Feng's attention, and Haofang, who Li Feng is most concerned about, turned down Liu Zhiping's acquisition conditions again.
And Fengrui's contribution has already reached 2800 million US dollars, but this time the credit period was paid out, because Fengrui no longer has so much money, and it has to reserve part of the funds for the future YY promotion.

Fengrui's recent series of almost crazy acquisitions have caused a lot of sensation on the Internet in China. Being rich is self-willed!

First, it bought a 3000% stake in Ali for 5 million US dollars, and then bought a 1700% stake in Tencent for 7.2 million US dollars.
Next, Qianqian Jingting was acquired for 200 million dollars, then Xunlei was acquired for 200 million dollars, Qidian was acquired for another 1000 million dollars, and 1000% of Focus’s shares were bought for another 10 million dollars.
If 1, which was previously acquired for 17173 million yuan, is included, in just two years, in addition to the development of its own products, Fengrui has also established a big world through capital acquisition and reorganization.

Of course, these are not Li Feng's main strategic business. From online games to social networking is Li Feng's strategic direction, and Haofang is related to Fengrui's next strategy.

It was also because Haofang didn't take it down for a long time, and he didn't even know the reason, which made Li Feng very annoyed. Is there anything that money can't solve!
Li Feng was not even in the mood to drink tea anymore.

At this time, Liu Zhiping also hurried in, and said to Li Feng: "Boss, find out why, it turns out that Sheng Da is behind all this!

When I went to Shanghai again a few days ago, I had another exchange with Li Lijun, the founder of Haofang, and I also raised the purchase price to 2800 million US dollars according to your request.
But to our surprise, Li Lijun still didn't have much reaction this time, he just said that he would not consider this aspect for the time being,
The negotiation was good at the beginning, and Li Lijun almost agreed to the 2500 million US dollars. Now Haofang has been operating for free, with limited advertising and membership income, and relatively high operating costs. There should be a strong demand for funds.

So, I felt something was wrong, so I stayed in Shanghai for a few more days and got the news through some of my friends in Shanghai and my friends from the investment bank.
Right after we negotiated with Haofang for the first time, Shengda stepped in, and we have negotiated with Haofang many times on investment and acquisition matters.
Moreover, the conditions given by Shengda are not bad. The early investment of 1000 million US dollars will be used to make up for it in the later period with about 1500 million US dollars of listed shares of Shengda.

Especially recently, Shengda has started to prepare for listing, and Haofang is still looking forward to it. Even if the 1500 million US dollars is only a 20% increase, there will be 1800 million US dollars, and the price is not as bad as ours.
Even, based on the current profitability of Shengda, if Shengda is really listed, it is possible to skyrocket by 100%.

Therefore, Haofang pays more attention to the stocks in Shengda's hands, and hopes to bring a lot of funds through Shengda's listing and sell Haofang at a good price.

However, the time span of this method of acquiring listed shares is a bit long. It is estimated that there will be no two or three days until the delivery is completed. "

Liu Zhiping's work is still very detailed, and his analysis is indeed true. He is worthy of being an elite, and he has connections everywhere.

And the background, contacts, and Liu Zhiping's management ability are exactly what Li Feng lacks. Li Feng even feels that the shares given to Liu Zhiping are a bit low.

After Liu Zhiping finished speaking, Li Feng nodded and said, "So that's the case. It seems that Haofang means 'shop around'. I want to buy a good price! Let Haofang take advantage of this."

Then, Li Feng asked: "Do you know who Shengda is in charge of this acquisition negotiation with Haofang?" Only by knowing yourself and the enemy can you be targeted.

"The person in charge of Shengda's acquisition of Haofang this time is Cheng Danian, Shengda's vice president, and Sheng Tianqiao's right-hand man!" Liu Zhiping said.

Li Feng said: "It turned out to be Cheng Danian! I know it, I've seen it before, and they wanted to buy us Fengrui back then, so it's hard to deal with!

How about this, Zhiping, you increase the purchase price by 3000 million US dollars, and see if you can quickly win Haofang before Shengda reacts! "

Therefore, according to Li Feng's instructions, Liu Zhiping raised Fengrui's quotation to 3000 million US dollars again, and Haofang was secretly delighted when he received Fengrui's quotation again soon.
Even Li Lijun never thought that Haofang could be worth so much. Li Lijun said happily: "I didn't expect Fengrui to be so courageous. The next step is to see Shengda's performance."
But now it's a seller's market, it's like "two men chasing one woman, see who gets the most gifts", so Li Lijun asked Sheng Da to secretly tell Feng Rui's purchase price.

When Shengda's boss, Sheng Tianqiao, heard that Fengrui had raised Haofang's purchase price to 3000 million US dollars, he was also very angry and said to Cheng Danian: "What does he want to do with Fengrui? Does he want to fight with Tengxun? Fight us Shanda! Maybe we can join forces with Tengxun to deal with Fengrui...

Not to mention the acquisition of the novel website 'Starting Point' that we were optimistic about in advance, and now the game competition platform 'Haofang' that we are optimistic about, what exactly does Fengrui want to do!
Did Fengrui know about our plan? ! "

Cheng Danian is the chief operating officer of Shengda and Sheng Tianqiao's younger brother, but Cheng Danian is much "softer" than the "dominant and exposed" Sheng Tianqiao.
Cheng Danian whispered shyly: "Impossible, this is our company's secret, and no matter whether it is the Qidian novel website or the Haofang competitive platform, Fengrui was the first to propose the acquisition, and we are the ones who came later..."

Cheng Danian was interrupted by Sheng Tianqiao before he finished speaking, and said directly: "No matter who comes first, but no one can affect our grand 'box project',
Haofang is part of our plan, and it can also increase the valuation of our listing. You have to ensure that Haofang is taken by us, and it can't exceed 3200 million US dollars. "

Sheng Tianqiao's "box plan" is really not a casual talk, and it is done with an ALL IN strategic layout.
He first sorted out the user groups scattered in various games, and then prepared to acquire a literary website called Qidian that he had been optimistic about in advance, and then prepared to acquire such game websites as Haofang and Bianfeng.

These plans all point to a vision. Shengda will use the box as a fulcrum to create an online Disney. He even formulated a "raid plan" to make a surprise acquisition of one of the three major portals after a successful listing.

Sheng Tianqiao aims to change Shengda from a single large-scale game supplier to a comprehensive supplier integrating large-scale games, casual games, movies, music and other interactive content.
And this change in content will bring about changes in the composition of users—from young people in their 20s to the main public aged 7 to 70;

Internet places will change from Internet cafes to family living rooms;

The display terminal will be enlarged from the computer screen to the TV screen;

The business model will be expanded from subscription fees to advertising plus value-added service fees.

This is exactly Sheng Tianqiao's "box plan". He wants to turn hundreds of millions of households in China into his own users.

As a result, the first step of Shengda's "Box Project" was that Li Feng was cut in half, but Sheng Tianqiao was very angry.
Sheng Tianqiao saw that "starting point" was gone, and there were other novel websites, so he bought "Huanshumeng", the leader of the novel website at that time,
Sheng Tianqiao felt that it wasn't enough, so he bought some tree, this river, that wave... all together, and let them follow Fengrui's starting point to launch a payment model to start competition.
Also because of the promotion of the two capitals of Fengrui and Shengda, online literature has flourished for a while, and the world of online literature in this world has gained a better space for development than in previous lives.

If it's the first breath, it's fine to bear it, but the second breath, Sheng Tianqiao can't swallow it alive!
Fortunately, the novel has no starting point, and there are ending points, three points, thunder points, etc., but the competitive platform is only dominated by the Haofang family.

Therefore, Sheng Tianqiao specially told Cheng Danian: "Fengrui is now entering instant messaging and social networking, and at the same time wants to seize the entire game market. Is there so many good things? Keep an eye on me. We are the masters of online games now." Boss."

Cheng Danian said to Sheng Tianqiao: "Understood, big brother, I will definitely send someone to keep an eye on Haofang and Fengrui, and I will definitely not let Fengrui take the lead."

Therefore, Cheng Danian also raised Shengda's initial quotation to 1200 million US dollars again, and the later 1500 million US dollars of Shengda's shares remained unchanged.

When Li Feng learned of Shengda's quotation, he also said angrily: "What does Shengda want to do, who has to make trouble with us Fengrui!
Last time I gave him "World of Miracles". If I had known this, I shouldn't have issued that statement at the time, and I should have made a fortune out of it.

Besides, Hao Fang didn't know how to use it for him, so didn't he let it break in the end, just because of his whimsical 'Shengda Box'! "

To be honest, Sheng Tianqiao's "box plan" is really not whimsical. Around this plan, Sheng Tianqiao delved into IPTV, took out the Shanda box, and conceived big IP, video game interaction, "triple network integration", "hardware + content + Service" ecology, mobile Internet social...

In other words, he was doing what Xiaomi, LeTV, and WeChat are doing now more than 10 years ago. Today's Internet giants, except for e-commerce, almost follow his original path.

Some people even joked that Sheng Tianqiao is the chief creator and designer of China's Internet development over the past 10 years.

In this grand map, Sheng Tianqiao was also close to "unifying the six countries". When Shanda Box was launched, many Internet companies such as Sina, Baidu, Taobao, and Tengxun had to follow Shanda Box's API ( Application Programming Interface) made an APP to meet the needs of moving to TV.

If his blueprint is realized, the Chinese will truly have their own ecosystem besides Apple IOS and Google Android, and Tencent and Ali may also become Shanda's "subjects".
Moreover, Sheng Tianqiao is also ready to continue to spend money, and all the profits from the game business will be invested in it, and even prepared to spend it for 10 consecutive years, until the time when Jobs started to build a smart phone and APP service ecosystem.

But Sheng Tianqiao didn't come to the end, the genius couldn't match the time, and the time couldn't match the government order. The General Administration stopped all IPTV projects with a paper, and Shanda Box stopped abruptly.

But this decree made Sheng Tianqiao realize that in many things, the brilliance of ideals really cannot illuminate the complicated reality.
It can be said to be a devastating blow to Sheng Tianqiao. It not only made Shengda a second-rate Internet company, but also made Sheng Tianqiao lose his previous great talent.

As Sheng Tianqiao himself said, "This incident was a great shock to me. The complexity of society is beyond the comprehension of young people. Young people want to do some great things that change the world based on their ideals. In real society It's not that easy."

Although Sheng Tianqiao was the richest man in China at that time, the China Rich List at that time was more like a "killing pig list", and Sheng Tianqiao's influence, as well as Shengda's influence, were not enough to support such a huge plan of Sheng Tianqiao.
Moreover, how could the Internet companies at that time have the influence they have now, not to mention those companies with medium-sized names, they are not even counted among private companies.
And Shengda's market value is only a few billion dollars, which can compare with the current Tencent and Ali,
So in the end, it was the little brother back then, Tengxun's "pan-entertainment plan" that made Shengda's "Online Disney" come true.

Li Feng wouldn't care about Shengda's "Disney on the Internet". If Sheng Tianqiao killed himself, maybe he would be very happy.

But now the Chinese Internet can scare Li Feng, only Shengda and Tengxun,

The reason why Li Feng is afraid of Tengxun is because Tengxun has QQ and has a huge user base.

The reason why Li Feng is afraid of Shengda is because Shengda is rich. Unlike other Internet companies, Shengda is also rich, and richer than Fengrui, although its "Legend" is not as good as Fengrui's " Miracle MU" makes money, but it can't support the number of games it represents.

Facing the competition from Shengda, Li Feng also knew that the acquisition of Haofang had become a protracted battle, so he said to Liu Zhiping: "It seems that the acquisition of Haofang is not so easy, and we must prepare for a protracted war.
Fortunately, there is still a lot of time, so let's grind it slowly. We don't have the advantage in terms of funds, so let's start from other aspects,
First, the acquisition funds can be spent in one go.I think it is attractive to Haofang’s shareholders and management, and Haofang’s capital needs should be relatively large now.

The second is to maintain the existing management team, so that Haofang can operate independently.At that time, you can tell Haofang's team that if the acquisition is successful, Haofang's founding team can continue to work, and Fengrui will only provide strategic guidance.
The specific operations are still in the charge of the original team, and if they do a good job, they will be given a certain amount of management shares, or even Fengrui’s option rewards, which is also possible.

The third is that Haofang is not required to be profitable now, and we will not set any income requirements or gambling agreements for Haofang, and we will invest heavily to make Haofang the largest e-sports platform in China and even in the world!

Even, Haofang will be built into a comprehensive digital distribution platform like Steam in the future, where players can purchase, download, discuss, upload and share games and software.

In short, besides funding, we still have a lot of favorable conditions. Let’s talk about it first. Don’t talk about money. We don’t have an advantage in this aspect. If it doesn’t work, wait until December when YY is about to launch. We are negotiating the final offer. "

Liu Zhiping said: "Understood, boss, I will definitely send someone to watch over Haofang and Shengda, and I will definitely not let Shengda take the lead."

"Well, it's man-made!"

　Sorry, everyone, I hope you forgive me!
　　
　
(End of this chapter)