Rebirth of the internet boss

Chapter 153 Happy Farm

litigation? !This is the funniest joke Li Feng has ever heard.

Li Feng suddenly thought of a better idea.
Therefore, Li Feng said to Liu Zhiping: "It's not impossible to go to court, but I like 'hype'. When the time comes, you organize a group of sailors to go to various forums to spread news. Write some soft articles for Fengrui."

"Shuijun?!" Liu Zhiping questioned: "What is a navy?"

Li Feng suddenly thought of it, now is not the era of trolls, ten years later, let alone Internet companies, even a starlet will have to raise a bunch of trolls to help him promote,
In this regard, Li Feng explained: "Shuijun is hired network writers, let them pretend to be ordinary netizens or consumers, and influence normal users by posting, replying and disseminating on websites, forums and other network platforms."

The principle of the navy is very simple. After Li Feng said a few words, Liu Zhiping understood, and said: "Isn't this the reality of 'three people make a tiger, and one mouth makes gold'!"

Li Feng said: "Yes, that's what it means. Once the first impression is formed, it's hard to change it. Moreover, it's good for our company to have a group of sailors. It's not afraid of thieves stealing, but afraid of thieves thinking about it."

Liu Zhiping said: "Okay, boss, I understand, then I will go to work first."

When Li Feng and Liu Zhiping were discussing public opinion hype, Ma Huateng also immediately received Feng Rui's counterattack, and Renren launched a seemingly boring and mentally handicapped casual game.

happy farm!
Quite a common name, the gameplay is also very simple, the user can play the role of a farmer, reclaim the land and grow various vegetables and fruits on his own farm.

Although Ma Huateng did not see the real viscosity of this game, this was Feng Rui's first counterattack after all, and Ma Huateng had to pay attention to it.
Therefore, Ma Huateng directly ordered: "Copy it quickly, no matter whether it is useful or not, let's talk about it after copying."

After Ma Huateng finished speaking, someone next to him was assigned to take charge of the copying of this project.

However, out of the mentality of knowing yourself and the enemy, you can win every battle, Ma Huateng still played this game himself, including Zhang Zhidong, Zeng Liqing and other senior executives of Tencent. The product is most understood.

Ma Huateng himself is not interested in this kind of cartoon-style casual game. At the beginning, Ma Huateng inspected it with a professional eye, but after playing for a while, Ma Huateng discovered the charm of this game.

The initial stage of this happy farm is upgraded very quickly. A few fields are planted for a round of crops. After harvesting, you can upgrade to the second level, and then get an unlocked piece of land, a new crop, and some free props.

Let users upgrade quickly, let users discover the changes and fun of the upgrade, and immerse themselves in it. They are constantly looking forward to the upgrade and more advanced exclusive rights. Happy Farm's settings on this point are extremely powerful.
Every time the user upgrades to a level, he can definitely experience the obvious difference from the previous level. That is to say, each level has the crops corresponding to this level. Every third level can add a piece of land, and every tenth level will unlock A privilege, radish, cabbage, rice, wheat, corn, potatoes, everything.

At the beginning, Ma Huateng first followed the system prompts and received a gift package for newcomers, a few seeds, a pack of fertilizer, and then weeding and sowing!

After Ma Huateng planted the seeds, he looked at the harvest time and found that it would take 10 minutes. He happened to have a pack of chemical fertilizers in his hand, and he used them directly, allowing a plant of zero-grade crop grass to mature instantly.

After harvesting the pasture on a piece of land, he upgraded to a level and bought a level-15 white radish seed to plant. Unlike the zero-level crop pasture, the level-[-] crop white radish not only has high returns, but also extends the maturity time to [-] Minutes are ripe.

boring!It's kind of interesting, but it's still too boring.

After playing it for a while, Ma Huateng felt that the game was just like that, and the playability was quite mediocre. When he was thinking this way, the system probably guessed his thoughts: "It will take some time for the fruit to ripen, go to a friend's farm Bar!"

It was only then that Ma Huateng remembered that many high-level executives of Tencent were also playing this game, so let's go and have a look.

Opening the friend ranking list, the number one is the nickname "Winter Melon", who has already reached the sixth level. Ma Huateng knows that the real identity of this "Winter Melon" is Zhang Zhidong, and this kid is older than himself.

Clicking on the other farm, he found that Winter Melon's farm had reclaimed two more lands than his, and the crops he planted were also level six tomatoes.

"While the master is not at home, steal some of his crops and go home."

As the system popped up this prompt, Ma Huateng was taken aback, hey, can you still play like this?Hey, interesting!
Smiling and reaching out the devil's hand, the prompt he got was: "The other party's crops will mature in 5 minutes, and you cannot steal them for the time being."

Ma Huateng, who discovered the new way to play, was also a little curious. He quit the winter melon farm and ran to other friends' farms. Hey, he can also help friends weed and kill insects. Can you gain experience?
Hey, this game is a bit interesting.

"This guy's crops haven't been harvested yet. Hurry up and sneak some back home. Well, the weeds are finished and the insects are also killed. There is no hair left. Let's go to the next one."

Ma Huateng murmured, and hurried to the next family. After a round, about ten minutes had passed, and when he returned to his own farm, he was dumbfounded.

what's the situation?
Only 50.00% of the pasture that I planted so hard is left?
He who has visited other people's farm just now knows that this 50.00% harvest is the minimum limit set by the game, that is to say, no matter how many thieves come to take care of him, he will keep 50.00% for the owner, ensuring that the farmer It will not be fruitless.

"If there is no such minimum limit, wouldn't it be fruitless if I come back now?"

Ma Huateng was terrified when he thought about it carefully, he was very happy when he was stealing from others, but now that it was his turn, his mood suddenly became not so happy, he had to see who came to steal the fruits of his labor.

Hey, there is wax gourd and that green apple fragrance!
Well, one is Zhang Zhidong, my chief technology officer, and the other is my chief operating officer, Zeng Liqing.

But the top priority now is to quickly upgrade to earn gold coins, cultivate more land, and grow higher-level crops, and that kid Zhang Zhidong is already level six.

No, I have to hurry up.

In this way, Ma Huateng also forgot the original intention of playing the game. With the rhythm of the game, he has played for more than two hours before he knew it.

Just when he finally reached the fourth level and cultivated another piece of land on top of the original foundation, Ma Huateng's stomach was so hungry.

Ma Huateng just came back to his senses, looked at the game screen in front of him, and said with emotion: This game is poisonous!It is really poisonous! !

This game is toxic!This can be said to be the most intuitive evaluation of this game, and it is also the highest praise.

"The biggest magic of this game lies in the perfect combination of the fun of the game and the interactivity of social interaction.

Its greatest charm lies in the interaction with friends. Without this point, it is just a boring stand-alone game. With this point, its nature will completely change.

This game integrates social interaction in a perfect way. Stealing food with friends is social interaction and communication. From the game perspective, in addition to the normal upgrade gameplay, it also satisfies the player’s little mentality of getting something for nothing. .

With these factors, players are urged to seize the time to harvest their own crops, steal their friends' vegetables, and then in order to upgrade, reclaim the land, help friends weed and kill insects, and perfectly combine social interaction and game fun combine together.

Compared with Happy Farm, our QQ pets lack this kind of interactivity. I have to say that Li Feng is really a genius, the most powerful product manager! "

This is Ma Huateng's evaluation of Happy Farm at the internal meeting of Tencent. After playing Happy Farm, Ma Huateng was hungry and held an internal meeting of core members immediately.

"No success is a fluke"!
This is no longer a matter of simply copying and copying, but a project that requires all efforts, and Ma Huateng's tone did not hide his vigilance.

There is no way not to be vigilant, look at the history of Li Feng’s fortune, starting from a simple Internet cafe, then relying on "Bat Network Management" and MY123 to emerge, and finally launching "Miracle MU" to rise strongly. handwriting,
Before the launch of "Bat Network Management", there were so many network management software on the market at that time, Fengrui directly shouted the slogan "forever free", and directly put all the network management software on the ground.

Also, when YY game was launched, millions of dollars were spent every day to hold a "Happy Fighting the Landlords Contest", not to mention Renren, which took several steps to go online...

With all these things, even as an opponent, Ma Huateng has to say a word of convincing.

What he is convinced is not only that Li Feng can successively launch a series of popular products that are favored by users, but also that he can quickly promote the products after launching, so that those who want to follow suit have not yet reacted. , has firmly established its foundation, and walked away.

Facing such a formidable opponent, he had no choice but to be vigilant, and he had to think a little bit more about whether Feng Rui's move this time might have something behind him.

Now, relying on Renren's diversion, Happy Farm has already had 200 million users within a few hours of going online, which is almost the same as the number of Qzone opened.
But don't forget, Qzone has been online for more than three hours in the morning than Happy Farm, which shows that this game still has huge potential to be tapped.

And with the attractiveness of this game to players, if Fengrui uses this as a springboard to launch his own YY ​​chat tool and make a promotional slogan such as registration and free "fertilizer", the consequences are really unimaginable... …

If this is the case, can Tencent withstand this menacing attack?
Thinking hard!
Therefore, Ma Huateng said: "Everyone, no matter whether Fengrui has other backers, but now this Happy Farm alone has seriously threatened our QQ.
Because this is already related to the life and death of Tencent, without the huge user base of QQ, Tencent will exist in name only, so now we can only have one choice, invest all manpower and material resources,
In the shortest possible time, a hot game similar to Happy Farm was developed, and it was bound with QQ to prevent Fengrui from using Happy Farm to launch a counterattack.

Moreover, in my opinion, this type of casual game is not unprofitable, just like the chemical fertilizer that can promote the early maturity of crops. If it is sold as an item, many people will definitely be willing to buy it. "

How to develop a hot game no less than Happy Farm in the shortest time?

Although I didn’t say it clearly, everyone here already understands that if you use a farm, I can use a ranch or a fishery. For other farms, everyone has been educated by Lu Xun and is a smart person who knows the best shortcut. Walk.

Therefore, Ma Huateng asked Ren Yu directly: "If you invest all your manpower and material resources to develop a similar game, how long will it take in the shortest time?"

Ren Yu thought for a while, and replied: "With the blueprint of Happy Farm, if the entire game department is fully operational, the shortest time will be about half a month!"

"No, with the current popularity and expansion of Happy Farm, and Fengrui will definitely have other updates in the future, I don't know if Fengrui has other products. Half a month is too long, ten days, at most ten God, I want to see the finished product,"

"But……"

Ma Huateng interrupted: "No but, you have to do it."

"I'll give you ten days. I must let me see the finished product. During this period, the entire company will be inclined like your department. You can recruit personnel from various departments at will. In short, I only want the result after ten days."

Ma Huateng directly and strongly cut off five days, and in order to stimulate everyone's enthusiasm, he did not forget to add: "If you finish on time, each person will be paid an extra month's salary as a bonus. The bonus will be increased by [-]! And there will be a share reward at that time."

For the current Tencent, the situation can be described in two words: every second counts!

　Thanks to Bazaar for the reward, there will be no eunuchs in this book, and I have already thought about the ending.

　　
　
(End of this chapter)