Rebirth of the internet boss

Chapter 160 Ma Huateng is very hurt (Please subscribe! Please subscribe!)
Not to mention ordinary people who eat melons, including a large number of Internet practitioners, have never seen such a promotion. In addition to letting many Internet companies know the power of Fengrui's products, Fengrui can be regarded as a good lesson for Chinese Internet companies. Marketing can also play like this.

For example, Fengrui also took the initiative to release a group of pictures of Minion "copycat" Van Gogh's "Self-Portrait" and Minion "copycat" "Mona Lisa" on the forums of major portal websites and Renren.com.

And also released a large number of pictures, audio, video, and spoof images related to minions to the public, as well as the minion "Song of Bananas" that went viral on the Internet. This "viral" promotion method not only costs money Less, and quicker results.

The cute and lovable image of the Minions almost instantly captivated all fans. No matter online or offline, you can see the cuteness of the Minions. Their popularity is so high that they can be called "Internet celebrities".

Loved by everyone from 3 to 84, it's like the minions have taken over the world at once.

Although Fengrui's crazy promotion this time came so violently, and the YY minion was indeed cute, and it did surprise Ma Huateng, but at the same time, it also made the "boots" that Ma Huateng had been thinking about finally come down. ,
After all, Fengrui wanted to launch its own instant messaging and chat software. It was already expected. Tencent's communication attributes and Fengrui's social attributes should be integrated. I can use QQ to launch QQ Zone, and Fengrui also You can use Renren to launch YY,
There is no doubt that no matter which side becomes bigger or stronger, it will attack the other side. "How can you allow others to snore on the side of the couch", and the final competition will definitely arise between the two.

It's just that Fengrui wants to step on his own corpse to become the top giant in China's Internet social field, and Tengxun absolutely cannot agree to that.

Therefore, after Fengrui launched YY, Ma Huateng also logged in and registered a YY account immediately. Compared with Li Xiaoguang who eats melons, Ma Huateng looks at YY software with the thinking of a product manager.

Only by knowing ourselves and the enemy can we be victorious in all battles.

Just like the manager of KFC often eats McDonald's, and the manager of McDonald's often eats KFC, Ma Huateng also wants to see how terrible his enemy is for the first time.

No matter how cheap or cute YY’s minions are, in the end it depends on the product, and Ma Huateng believes that his own penguins are no worse than the minions.

Ma Huateng quickly opened the YY installation program package. After a while, the YY installation program had been downloaded. Ma Huateng hurriedly clicked Install. After the program installation was completed, he first took a rough look at the size of the YY software, which was exactly 10MB, which was comparable to his own. The QQ size is exactly the same size.

Without thinking too much, Ma Huateng opened YY directly. However, just a simple login interface of YY already made him feel a huge gap.

Although the current QQ has been updated to more than N versions, and Tencent is also very careful in software design, QQ still cannot get rid of the limitations of the times. From the login box to the main interface of the software to the dialog box, it is all a tune,
The dark blue frame, light gray button, and light blue background color are as low as possible, and the software is also very prominent on the desktop. Of course, the current netizens do not think it is ugly, and feel that it is instant Communication software should be like this. After all, it is just a software login interface. How high can the requirements be?

But there is no harm without comparison. When Ma Huateng saw the login interface of YY, he was surprised to find that the interface design of YY is simply a stroke of genius. Although it is also a square login interface, the edges and corners of YY have a certain degree of softening and shadow,
Make the entire software interface very flat, nothing outstanding, lightly hung on the computer interface, and the login interface has a faint feeling of rippling water, the interface is round, full of color, simple and atmospheric, giving people a very comfortable feeling, completely kind surreal feeling,

Ma Huateng was surprised, and he did not forget to register a YY account. The registration process is also very simple, similar to his own QQ, but with a few less options.

Regarding this, Ma Huateng was still a little puzzled. Fengrui’s products like real-name registration, so why did they register anonymously this time?
It’s just that after the registration was completed and the login was completed, YY immediately popped up a reminder to bind the account ID of Renren.com.
After Ma Huateng saw this prompt, his heart skipped a beat. He seemed to have caught Feng Rui's intention, but he didn't know what it was for a while, and he always couldn't grasp the point.
Ma Huateng also has a Renren account, and all the executives of Tencent also have a Fengrui Renren account. The person who wants to know you most must be your enemy, and sometimes your enemy knows yourself better than you.

And Ma Huateng not only has it, but he also spends a little time every day going in to play and have a look. Of course, Ma Huateng goes in not just to steal food, but also to see what new functions have been added to Fengrui Renren.com , What new products have been launched.

Seeing that YY was reminded to bind the Renren account ID again, Ma Huateng also directly entered the account password of his Renren ID one by one, and then tapped Enter, the familiar "user migration" It started again.

"Hiss... This... This is simply... This is so fucking shameless!"

Seeing that the number of friends in his YY account increased little by little, Ma Huateng could only be dumbfounded, and the thing he was most worried about finally happened.

Compared to Li Xiaoguang's joyful mood, Ma Huateng was a little shuddering, he was always refined, but this time he also burst into foul language: "Fuck, this is shameless at all!
He knew that Fengrui had no intentions!No wonder!No wonder Fengrui was the first newcomer to Happy Farm, and tried his best to induce players to add more friends and invite more friends!That's right. "

Li Feng is too aware of the importance of user relationships to instant messaging software, so he started today's layout from the very beginning when he decided to enter social networking.

Li Feng didn't foolishly launch the instant messaging software YY when he came up, and decided to develop Renren with social attributes first. This has actually begun to pave the way for YY secretly. required user relationship,

It can also be said that YY is a subset of Renren, or that Renren is a part of YY. In short, the two are interdependent and cooperate with each other as a whole, and neither is dispensable.

Later, Li Feng also formulated a set of "Lightning Plan" for Tencent QQ for the launch of YY. Li Feng defeated Tencent in one fell swoop through this series of product matrix, and especially developed a small game that is most suitable for social interaction. happy farm",
It's just that because of Teng Xun's sharp counterattack, Li Feng was forced to advance the plan, but it couldn't change the situation that Teng Xun was at a disadvantage.

At present, the number of registered users of Fengrui does not need to be less than that of Tencent. Renren.com has nearly 8000 million users and is very active. In addition to daily social networking, there are also popular products such as Tieba and Happy Farm.

These people have basically built a strong user relationship, and the composition of this user relationship, although the number of people is not as good as that of QQ, the quality is far higher than that of QQ, because Renren online users are all registered with their real names.

To defeat Tencent, in addition to having sufficient ammunition, there must be a certain user relationship as the basis after all. Otherwise, when users try a new social software, no matter how good the user physical examination of this software is,

Once you open it and find that the friend list is empty, it is basically useless, which is why no product has been able to beat QQ in China.

The Internet has a unique natural monopoly, and the social field is more monopolistic than other Internet fields, and there will only be one overlord. Who would use two different chat software exclusively for chatting?

Therefore, when users successfully registered with YY, they discovered that Fengrui had thoughtfully imported their friends from Renren, some of which had fewer friends than their QQ friends!

This makes it possible for them to chat, and in an instant messaging software with more functions than QQ and better user physical examination, more and more netizens like YY.

For Feng Rui's counterattack, in fact, Ma Huateng felt a little secretly rejoicing. Fortunately, he launched the attack first, and he also learned from Happy Farm in the first place, otherwise the consequences would not depend on the plan.

Thinking of this, Ma Huateng was about to ask Ren Yu about the development of his "QQ Ranch". Ma Huateng just picked up the phone and put it down again. Let's talk about it after researching YY, and Ren Yu's work is still quite reassuring for Ma Huateng of.

What made Ma Huateng uncomfortable was that the more research he did, the greater the fear in his heart. Even for a moment, even Ma Huateng thought in despair that Tencent had no chance of defeating Fengrui at all. In terms of software, almost all Fengrui's existing products are integrated, such as Renren, YY Games, YY Music, etc.

Ma Huateng first tried YY's voice call. After all, this is YY's publicity gimmick and the core buying point. Ma Huateng generally used it and found that the effect was good. quick thing,
This made Ma Huateng very hurt. This YY voice involves many technical issues, and it will not be able to learn from it in a short time;
Ma Huateng also saw the "YY Show" launched by YY. There are many props and images in it, including facial features, hairstyles, body shapes, and clothing. The most important thing is that these are free, which makes Ma Huateng very hurt;
Ma Huateng also saw the "YY Emoji Package" launched by YY, which is definitely a good helper for chatting, and the "YY Group" launched by YY, each user can register one for free;
"Friend grouping, friend information note" is very practical. After all, a person's screen name can be changed many times. If you have this, you don't have to worry about it. You won't know who it is in the next chat, which will save everyone embarrassment;
"Online invisibility, invisibility, invisible, busy do not disturb", this is very cool, fully understand the various situations that a user may encounter, and is very flexible in mining human nature;

There are also many practical small functions, "window shaking"... These made Ma Huateng very hurt;
There is also this "YY icon light up" function. YY already has it before I go online. This should be one of the few innovations of Tencent, but now it has become plagiarism again, and I have suffered triple blows;

What hurts Ma Huateng even more is that this YY has so many functions, is so stable, and is the same size as his own QQ, both of which are 10MB. What does this mean? It means that this sharp technology has far surpassed Tencent.

How did Tengxun QQ defeat a bunch of instant messaging software in the early days? Isn’t it because of its small size, stability, and good user experience? Isn’t it because of its own technology?
The only thing that makes Ma Huateng happy is that, except for this "YY Voice" and "Game Channel", everything else can be copied very quickly. It is because Tencent does not have this business at all.

After a while, Ma Huateng, who was "injured and critically attacked", recovered and directly called a core executive meeting. Tencent urgently needed to change the current passive situation.

And when Tencent held an internal meeting, YY's data continued to climb rapidly like a rocket, almost at a rate of 100 million in two hours,

It quickly broke through the threshold of 500 million users, and it took less than 12 hours. Maybe in 24 hours, the number of users will exceed 1000 million, and the user activity is very high.

Although there are currently more than 2 million registered users of Tengxun QQ, but excluding the QQ users with multiple accounts, the actual users of QQ are about [-] million, and Li Feng's goal is to catch up with QQ within two to three months ,

In another two to three months, the market share of Tencent QQ will be cut off by at least 80%, and QQ will be cut down into Momo in the PC era, and become a tool for strangers to make friends, thus laying the foundation for the YY instant messaging field The dominance of the country, and the current results can only be regarded as the beginning.

Although YY has more and more registered users, this is only because it is the first day of YY's launch, and we cannot expect tens of millions of registered users every day.

Although Tengxun's QQ is far behind Fengrui's YY in all aspects, and YY's registered users are also increasing rapidly, QQ still has a huge number of users. For Li Feng, it has always been is his biggest competitor.

The lion fights the rabbit, and use all your strength!
Li Feng has never underestimated his opponents, especially Teng Xun, the overlord in his previous life. Teng Xun has been able to make it to today, from being a company that was looked down upon by many, to being besieged by all parties, and then to stand out, which is enough to prove many things.

Therefore, Li Feng did not dare to relax at all, and kept people watching Tengxun closely. He could not make any more mistakes, because he knew very well the strength of Tengxun in product development. As long as Tengxun still exists, it will be a threat to Li Feng. If they develop a new function or product, they may be able to reverse the decline.

(End of this chapter)