Rebirth of the internet boss

Chapter 285 Li Feng's First Public Speech

He drank too much last night, so that when he woke up at ten o'clock the next day, Li Feng still had a headache and his whole head was dizzy.

As soon as Li Feng got up, Yang Xiao thoughtfully handed him a glass of warm water, "Feng, are you feeling better? There is still some millet porridge in the pot, would you like to drink it?"

After Li Feng drank some water, he saw that it was past ten o'clock, so he said to Yang Xiao: "I won't eat, I'll go directly to the company for lunch in a while, as there is a lecture in the afternoon, I will get ready, get ready,

Don't wait for me for dinner, I still have a performance at the company's annual meeting today, and I will also have dinner at the company tonight, but I promise you, I won't drink anymore! "

While tidying up for Li Feng, Yang Xiao said, "I really want to go to see your speech and performance. I haven't heard you sing yet!"

Li Feng took Yang Xiao's little hand and said, "Then I'll let you record it for you to watch. If I have time in the future, I will promise you to write a song of your own, and I will write it tomorrow. Stop running around, let's go back to Taicheng together the day after tomorrow, how about it!"

Yang Xiao also knows that Li Feng is a very family-oriented person, who clearly separates work and life, "work is work, life is life", and Li Feng does not want his woman to intervene in Fengrui's specific affairs, even, I, including Tang Xin, have never been to Fengrui, so I can only learn about Fengrui's development from the Internet.

At this time, Yang Xiao had almost finished packing for Li Feng, "Well, okay, let's go home for the New Year together, and you have to keep your word, as long as you give it to me, I like it!".

After Li Feng finished packing, he stayed with Yang Xiao for a while, and when he arrived at the company, it was after 11 o'clock, basically it was time for lunch.

After lunch, Li Feng practiced for the last time. He felt that there was no problem, so he squinted for a while, and then patiently waited for the afternoon speech.

At two o'clock in the afternoon, Fengrui's big meeting was already full, almost all Fengrui people in Beijing came, and many of them were standing in the corridor. Nearly a thousand people came to listen to Li Feng's speech, and branches and subsidiaries in other places also watched this speech.
After all, this is Li Feng's first official public speech, and everyone wants to hear what his big boss Li Feng wants to say, and because there will be a performance at the annual meeting at night, the entire conference room is also decorated with lights and festoons. Brightly lit.

After two o'clock, Li Feng stepped onto the podium with a microphone on his head and a PPT indicator in his hand. Today, Li Feng was wearing a silver-gray casual outfit and a pair of black and white flat shoes on his feet. , very handsome, this is what Yang Xiao specially dressed up for Li Feng.

When Li Feng stepped onto the podium, there was a burst of cheers that lasted five minutes. Although it was cold outside today, the Fengrui Conference was relatively warm and the atmosphere was relatively warm. You can tell by the applause.

Li Feng said "thank you" several times in a row, and the applause finally stopped, "Thank you very much, but I also know that the applause is not for my speech today, but for my status as a 'boss'",
Li Feng's half-joking words caused applause again, but this time the atmosphere was more relaxed.

At this time, Li Feng said again: "At first I didn't want to give any speeches, and it's such a cold day, and it's almost Chinese New Year, and I still have a little speech phobia, a little stage fright, and I'm even worried that if no one comes to listen to me speech, what should I do..."

At this time, there was another burst of cheers when he left the stage, and seeing Li Feng talking on stage, it was hard for everyone to believe that Li Feng had speech phobia.

After the applause quieted down next time, Li Feng continued: "Thank you, thank you very much. In fact, the reason why I agreed to give a speech at the annual meeting was because I couldn't stand Zhiping's persuasion.
More importantly, I hope that in addition to summarizing the work of the past year at the annual meeting, I also hope that this is an experience sharing meeting. At the annual meeting, two or three people will be selected for their performance in the past year. For the best employees, let them introduce their successful experience, or share some of their own experience, and also come up with some dry goods,

And now it's up to me to open the annual "Fengrui Annual Classroom". The theme of my speech is very simple, that is, how to be a product manager!
Everyone knows that Fengrui wins the world with products, and I also position myself as a product manager. Below I will combine some examples to explain my own product concept in detail.Of course, I am not here to teach you how to make products, I hope to have an equal exchange with you. "

After Li Feng finished speaking, Li Feng's topic of today's speech "How to be a Product Manager" was displayed on the big screen at the back, and Li Feng also spent a lot of effort for today's speech,

In addition to combining Fengrui's actual work, Li Feng also brought out his own understanding of Internet products in his previous life, all of which are Li Feng's own experience from his previous life and present life, absolutely dry goods.

At the annual meeting of other companies, the boss talked about the vision, the ideal and the ambition, while the boss of his own company talked about the specific work experience and the things of real value. listen to.

Thus, Li Feng officially started today's speech: "

About "Core Competence"——

Any product has core functions, and its purpose is to help users and solve a certain aspect of user needs, such as saving time, solving problems, and improving efficiency.Core competencies must be maximized.Think more about how to achieve differentiation through technology, so that others cannot do it, or it will take a year and a half to catch up.

.......
About "Word of Mouth"——

Personalized service is not a popular service, but also a word of mouth.

When a product has no word of mouth.Do not abuse the platform.Our product managers seem to have a good allocation, 50% product, 50% marketing, of course, if you have good control in the basic links, this is of course possible.But most of the time our people can't do well at the first point.If your strength and chance of winning are less than 70% or 80%, then focus on the core.When your product has gained a good reputation and is on the rise, consider these.

……

About "User Experience"——

The secret of success lies in putting one's own feet in other people's shoes, and then using other people's perspective to consider things.If there is no in-depth insight into user needs, there will be no rapid product improvement response.And the easiest way to discover the shortcomings of the product is to use your product every day.

……

About "Experience Iteration"——

The product manager should regard himself as a "most picky user".Our energy for making products is limited, and there are many interactive contents, so we must grasp the most common one.The places with the largest traffic and usage must be considered, and they must be regulated so that users can use them comfortably.You have to think about the feeling and touch, and if you are confused, you have to think about improving it, such as moving the mouse less and clicking quickly.

……

About "Detail Aesthetics"——

For example, where to put the "Back" button of the mailbox, whether to put it on the right or left, everyone has to think about how to put it better, and then go online for testing after thinking about it.Sending a letter to the same user, how to choose the nearest account by default when the user has multiple mailboxes, these requirements are very small, but if you really do it, the user will say yes, although he may not be able to say Where is the benefit.

The developed products must conform to the user's usage habits. For example, more people are used to copying things with keyboard operations when writing emails. Although it is technically difficult to implement, it can also be solved. There is also sensitivity and convenience to mouse feedback. The same goes for sex and so on.

In terms of design, we should stick to a few points:

- do not force users
——Do not harass 1% of users for 99% of needs

——A touch of aesthetics, click to stop

——Don't deliberately meet the younger age

In terms of the overall structure and operation of the product, the following strategies can be adopted

- Interactive features: (Don't make me think!)

——Art presentation: as simple as possible

——Product design: let the function exist in the invisible
——Operation requirements: Instability will lead to failure

——Overall requirements: fast, stable, powerful, and good experience
——Discover demand: frequently read BBS and Post Bar

......"

Li Feng spoke for more than 2 hours at a stretch, taking the two specific products "Renren" and "YY" as examples, and explained his product concept in a specific and systematic way. I understand, let everyone rest for N 5 minutes and drink N times of water.

Originally, all the Fengrui people at the scene thought that Li Feng would talk about "ideals" and "aspirations" and some "false empty" chicken soup for the soul, but I didn't expect Li Feng to talk about specific things "with real guns and ammunition". pragmatic!So serious!

Even, many people at the scene regretted it very much and forgot to bring their notebooks. Fortunately, the video of Li Feng's speech will be recorded this time, and they will have the opportunity to watch it again in the future!
At the end of the speech, Li Feng said: "There is a sentence I like very much. It is a movie line. I want to use it as the end of today's speech-"Among all things, hope is the most beautiful. "

Many people know this sentence.What I often think is that if Fengrui's products can't bring even a little more hope to users, we have no way to judge whether what we are doing is right or wrong, so it is also the criterion for us to measure.

thank you all!Thank you so much! "

(End of this chapter)