Rebirth of the internet boss

Chapter 432 The Era of Mobile Internet Has Arrived!

"Today, Apple reinvented the phone!"

When Jobs said this sentence in 2007, many people may not know the weight of this sentence, and even feel shameless.

At this time, Nokia was in full swing, directly punching Motorola and stepping on Samsung, occupying 40% of the entire mobile phone market.
But ten years later, you will find that Apple really reinvented the mobile phone, and Jobs really changed the world again!

Now the mobile phone market share list is Nokia, Motorola, Samsung, Sony Ericsson, LG, and there is no Chinese manufacturer;
And ten years later, in 2017, the mobile phone rankings are Samsung, Apple, Huawei (including Honor), Xiaomi, and OPPO. Except for Samsung, the top five manufacturers have almost changed, and three Chinese manufacturers have squeezed into the top. Five, and vivo ranked sixth.

In fact, it was useless for ten years. After five years, Nokia and Motorola were already dead.

And Apple not only changed the entire mobile phone industry, but also opened the curtain of the entire mobile Internet era and truly changed the entire human society.

Internet companies have benefited the most from this. From the PC era to the mobile era, Internet companies have finally begun to show their enormous power. The changes in the market value alone can be seen in the changes of this era.

In 2007, the company with the highest market value in the world was ExxonMobil, followed by General Electric, Microsoft, Industrial and Commercial Bank of China, Citigroup, AT&T, Royal Dutch Shell, Bank of America, PetroChina, and China Mobile, most of which were energy companies. , banks and other industrial giants;

And ten years later, in 2017, these have been surpassed by Internet companies, Apple, Google parent company, Microsoft, Facebook, Amazon, Berkshire Hathaway, Tencent, Johnson & Johnson, ExxonMobil, the top five The famous IT giants.

The birth of the Internet has changed the world and subverted the giants. There has never been such a technology in human history that has changed the entire human society so profoundly!

Going back to the product launch event itself, Jobs’s speech has already made people scream;

When Jobs actually took out the iPhone and gave a live demonstration through the projector, everyone boiled directly.
Especially when Jobs opened the iPhone with a gentle swipe of his finger, everyone immediately climaxed, as if this swipe directly marked an era,
It turns out that the mobile phone can still be like this. In this era of using buttons, you can actually turn it on with a finger swipe. This is simply black technology!

Even just this simple boot demonstration, "lock screen-swipe-start", Jobs demonstrated it three times in a row, and everyone panicked every time.

And Jobs is like a child who loves to brush treasures, he can't wait to show his toys to others,

He deftly opened the music icon on the interface with his finger, browsed through the catalog by sliding, and then he chose his favorite Beatles song, and the sound of music began to float in the press conference;
Then Jobs clicked on another picture. He showed how to shrink or expand the picture by pinching and spreading his fingers. What was even more amazing was that when he tilted the phone slightly, a miracle happened. The picture on the phone automatically changed from The vertical version turned into a horizontal version, which surprised the scene again.

Finally, Jobs also demonstrated how to surf the Internet, how to use Google Maps, and also demonstrated the function of listening to messages at will, which allows people to choose whose messages to listen to first according to their needs...

It was found that the innovations displayed by Apple were small but thoughtful and irresistible.

These details seem to be taken for granted, but few people think about it, and it is done so perfectly, which is why even now, Apple’s iOS is much smoother than Google’s Android system experience, and this is like Jobs’ motto when making products.” The best technology is to make you feel the existence of technology."

At the end of the Apple conference, Jobs finally deciphered the price of the iPhone, and his first sentence was "How expensive should such a powerful iPhone be?"

Then he repeated the awesomeness of the iPhone three times, "Real video playback, beautiful widescreen, multi-finger touch interface,
It has WiFi, a real browser, HTML mail, visual message, map, cover flow... Such an awesome ultimate digital product, how much should we 'increase' it? "

After saying the important thing three times, Jobs soon gave the 4G version of the iPhone priced at $499, and Jobs’ price calculation logic is very simple,
Since our iPhone is equal to a wide-screen iPod + a revolutionary smartphone, the price of the iPhone should be 199 (iPod) + 299 (smartphone) = $499,

However, it seems that Jobs did not learn the numbers well. It was clearly added up to 498 U.S. dollars, but how did it become 499 U.S. dollars in the end, and why was there an extra dollar.

At this time, it is really too expensive to sell a mobile phone for 500 US dollars, and Jobs is so strong, and I only sell such a cool thing for 500 US dollars, why don’t you hurry up and lick it!
Seeing this, Li Feng wanted to laugh a little. If Jobs is still alive, I dare not say anything else. The only thing that is certain is that Apple mobile phones must be more expensive than they are now!
Of course, it’s not something you can buy if you have money. Even if you buy it now, you have to get it in 6 months, because Apple’s iPhone was launched in June 2007, and there are still 6 months from now. See Come to Jobs to play "hunger marketing" very well!
In fact, this is because the iPhone in Jobs' hands is specially made, and the real iPhone is far from being as good as it was demonstrated at the press conference. There are still many problems that have not been solved, and they are still improving. It's also very slippery to play!
At the end of the press conference, Jobs also invited Cingular (the largest operator in the United States, later acquired the parent company AT&T, and then changed its name to AT&T) CEO Stan Sigman to the conference platform .

Before the iPhone was finished, Jobs was able to reach a cooperation with the operator cingular, and he also won a lot of rights for Apple, and even these rights were a bit harsh.

Operators have always imposed various harsh conditions on mobile phone developers. However, when it comes to Apple, it has become that Apple has imposed various harsh conditions on cingular companies. In the end, Apple has almost reached the point where it can do whatever it wants. .

This made other manufacturers envious, and made the same request one after another, but none of them succeeded, and Cingular did not give up.

Here I have to admire Jobs' "reality distortion field", how powerful Jobs' "reality distortion field" is, I guess everyone has experienced it:

If you add up all the iPhone series, the iPhone 6 should be the most sold of all Apple phones,

But the most successful in the history of the iPhone series, or the most successful at that time, is undoubtedly the iPhone 4.

At that time, the iPhone 4 could be said to beat all the mobile phones in the world, and it could even be said to customize the smartphone again. It was the iPhone 4 that completely pushed Apple to the throne of the "king" of smartphones.

This is like the "Matrix" system movie. Although "Matrix" 2/3 is the highest box office, it is still "Matrix 1"; "Pirates of the Caribbean" is also the same. The worse it gets, the more it becomes a super bad movie in the end.

However, shortly after the launch of the iPhone 4, a fatal flaw was exposed. "When you hold the edge of the iPhone 4, the mobile network signal on the phone will gradually weaken until it disappears." This is Apple's famous " Antenna gate", just like Samsung's "explosion gate" recently, if not done well, it will blow up the entire Chinese market.

At first, Apple refused to admit it, and Jobs didn't take it seriously. Apple directly replied to an email, "Just don't hold your phone like that!" Then everyone became angry, and media reports also fueled the flames, accusing Jobs It is overwhelming.

Seeing the "antennagate" intensified, Jobs had to hold a press conference in person, and Jobs was very confident throughout the conference. He just admitted that I was wrong,

"In this world, no one is perfect, and there is no absolutely perfect product, even our products are no exception, but we try our best to make every user happy",
And then...no more, Jobs just admitted he was wrong, he didn't apologize, and he didn't order all the products to be recalled.

In this regard, many people are not surprised, because this is Jobs, and many people even think that Jobs is right.

As a result, an unexpected scene appeared.

There are almost no returns and no complaints, as if the "antennagate" incident seems to have never happened, which makes Nokia, Samsung, and Motorola "how embarrassing"!

What's even more frightening is that the iPhone 4 has created a sales miracle that year, and Apple's stock price has risen again and again, directly surpassing Microsoft back then, and officially ascending the throne of the world's largest market value.

Back at the press conference, apart from cingular CEO Stan Sigman's "platform" for the Apple conference, Google CEO Eric Schmidt, Yahoo CEO Jerry Yang (because Yahoo A series of stupid operations, the stock price plummeted, and Yang Zhiyuan was reappointed as CEO).

Especially when Eric Schmidt came on stage, he gave Jobs a big hug, and even made a joke for Jobs,

"Steve, you are doing a great job. It would be great if our two companies merged, let's call it 'Apple Valley'!"

And Jobs also gave Eric Schmidt a big smile in response, thanking Google for its support.

At this moment, Li Feng laughed again. If Jobs knew that Google had reached an agreement with Fengrui and planned to stab him in the back, how would he react? !
Then Yahoo CEO Yang Zhiyuan appeared again, but compared to Google's enthusiastic applause, when Yahoo Yang Zhiyuan appeared, the applause was accompanied by boos. It seems that Yahoo not only disappointed in the capital market, but also in the hearts of developers around the world. Not confident anymore.

At this point, the entire Apple new product launch event was over, and Jobs finally received a standing ovation from the audience. Regardless of the iPhone's market performance, at least the iPhone has now conquered all openers.

Even Wozniak, who has always been at odds with Jobs, went out of his way to find Jobs, "Steve, you did not disappoint, Apple will change the world again, and when the iPhone comes out, I will go to Apple as soon as possible. purchased from a retail store."

"Isn't there already a gift for each of you? How can you go to the store to buy it!" Jobs asked wonderingly.

"I've got one, but I want six," Wozniak said.

Since then, people will often find that whenever Apple has a new product on the market, Wozniak will go to the Apple Store to queue up for the first time.

And Lei Jun, who was walking out among the crowd, also looked at "that man" in the stands again, and silently replied to himself, "The answer Li Feng said should be the smartphone, maybe this is the key to unlock the entire mobile Internet." !"

As far as the Fengrui Building in Yanjing, Li Feng also said to Long Xiaotian next to him: "Xiaotian, are you ready?"

Long Xiaotian nodded, and said firmly: "Ready! Brother Li."

"Very good, it's time for our performance!" After speaking, Li Feng patted Long Xiaotian on the shoulder, then got up and walked to the stage.

But when Li Feng stood up, turned around and looked back at the dark crowd behind the conference room, it turned out that Feng Rui was already so powerful, it was all my strength!

In the end, Li Feng couldn't help sighing to himself: "The era of the mobile Internet has finally arrived!"

(End of this chapter)