From traffic to movie star

Chapter 116 The Best Movie Premiere in History

Part of the box office dividends of "Wuwen Xidong" will be credited at the end of January.

Wei Xun, who received the money, bought 1000% of the equity of Panda Film and Television with 80.00 million yuan, and planned to use another 1000 million yuan as the supplementary funds for "Chinese Partner".

In fact, the so-called ticket compensation means that you can't bear the children and can't catch the wolves.

If you want to leverage higher box office returns, you must use ticket subsidies to open up the market in the early stage.

In the years when ticket subsidies were rampant on the earth, ticket subsidies were firstly provided by ticket-buying software, and then film and television producers posted ticket subsidies themselves. Ticket subsidies are actually equivalent to a means of early publicity.

For those films with a low screening rate or relatively few screenings, using ticket subsidies as leverage to leverage the box office on the first day can often spread word of mouth, and get more screenings in the future, and then let the box office take off!
And why can the box office be quickly leveraged as soon as the ticket supplement appears?

因为在没有票补的时候，一张普通2D电影票的价格在40-60块，vip厅的2D票在60-80块，而去年年初开始推出来的革新技术i-max放映厅，票价更是要80-120元一张！
This price, compared with the current per capita income, is really too expensive!

Expensive enough to watch a movie is a very luxurious behavior.

Later, the introduction of ticket subsidies made movies more popular, and an average cost of [-] to [-] yuan can be used to watch a movie. It is precisely because of ticket subsidies that the Chinese film industry has grown rapidly in just six or seven years. development of.

In 2019, before Wei Xun crossed over, after the ticket supplement was cancelled, the ticket price returned to 100 yuan a piece, and people in 19 years began to feel heartache when watching movies.

We must know that four or five years ago, when the economy was not good at that time, no one would feel distressed because of a movie ticket.

Because in the past few years, you can watch a movie for 19.9 yuan, or even 9.9 yuan.

And Wei Xun wants to use the tickets in the movie "Chinese Partner" to replace the shortcomings of Times Pictures' previous lack of publicity and distribution, and it also needs a strategy.

He needs to push out the ticket replacement as quickly as possible in a clever way at an explosive publicity point.

In short, no matter how it works, the most important thing is to revolve around the movie itself.

On Earth, "Chinese Partner" was able to explode because of the marketing story of the boss of New Oriental. Unfortunately, this is a parallel world, and there is no New Oriental.

But the selling point of this movie is not only the CEO of New Oriental, but another important reason is that there are top capital tycoons who come to help with publicity.

Before "Partners in China" was released, too many wealthy people at the same level as the CEO of New Oriental came out and said that after watching the story of "Partners in China", they thought of the hardships of starting a business when they were young.

This is the core selling point of "Chinese Partner".

Nostalgia + entrepreneurship by ordinary people + promotion by bigwigs and rich people.

Because of the difficult life, a wave of seeking wealth began to blow up on the Internet, and the entrepreneurial stories of bigwigs and celebrities will always attract the curiosity of many people.

If you can't become a rich man yourself, then it's okay to have a look at the rich man's entrepreneurial history, isn't it?
So Wei Xun suggested to Chi Sheng to hold a movie premiere for "Chinese Partner" at Guanchi Cinema.

On the night of 2.2, there were still 15 days before the Spring Festival stalls on the first day of the Lunar New Year, and the Beijing Guanchi Theater was very lively.

Hundreds of media gathered, waiting for the premiere of "Chinese Partner" tonight.

If you look carefully, you will find it strange that the reporters who came tonight can be described as diverse.From entertainment reporters, to financial reporters, and even social news reporters.

Everyone's expressions were extremely anxious, looking forward to it from time to time.

At the same time, there are several online live broadcast platforms doing live broadcasts.

The netizens who entered the live broadcast room were a little confused when they saw this battle.

"What's the situation? Is Xun Xun's influence already so great? How could so many reporters be invited to the premiere of a movie?"

"It's too exaggerated. These hundreds of reporters can't fit in a giant screen hall."

"I also saw a reporter from the Financial News. I saw this person on a financial satellite TV before. Why did he come to the premiere of Xun Xun's movie?"

"It doesn't feel right. "Chinese Partner" is obviously holding back its big move."

On the Internet, netizens in the live broadcast room were chatting.

At seven o'clock that night, the main creative team of "Chinese Partner" appeared.

Wei Xun, Jiang Duzhou, and Shao Bing, each in a suit, walked side by side on the red carpet outside the theater. As soon as they showed up, the reporters frantically took pictures.

Outside the fence on both sides, there were fans and passers-by screaming.

The three of Wei Xun smiled and greeted the reporters and took pictures together, then Jiang Duzhou and Shao Bing entered the cinema first, while Wei Xun stopped on the red carpet.

After 2 minutes, a jaw-dropping scene appeared.

A fleet of more than a dozen Guanchi cars parked slowly at the entrance of the theater. In the front car, Chi Sheng in a suit came out. Then, the doors behind the cars opened one after another. Familiar faces appearing on the list!
This time it was crazy to be a financial reporter and a social reporter.

After all, the purpose of their coming is to be a rich man.

Chi Sheng greeted a group of bigwigs and rich people onto the red carpet, smiled and said to Wei Xun, "How long have you been here?"

"Just arrived." Wei Xun smiled, then gave up his seat and said, "I'll take everyone in."

Tonight, Wei Xun will be the guest host.

Chi Sheng, on the other hand, followed Wei Xun's suggestion, used his personal network, and invited a lot of rich and wealthy friends he knew to watch the premiere of "Partners in China"!
After all, the current theaters in Guanchi are jointly boycotted by Dynasty Entertainment and other film giants. If you want to break through this blockade, you need a blockbuster movie that explodes at the box office and explodes in popularity!

Then invite a lot of rich people to count as an explosion!
This kind of thing, really only Chi Sheng can do it.

After all, the boss's friends are also bosses.

So when a group of bigwigs and rich people walked on the red carpet talking and laughing, not only the reporters went crazy, but also the netizens who watched the live broadcast went crazy.

"Is this really the premiere of a movie? The one talking to Xunxun should be the boss of Guanchi Group, Chi Sheng?"

"Well, the one behind Chi Sheng is Xu Yincheng, the boss of Xingman. Let's popularize science. Xingman started out as a toy maker, with assets exceeding 500 billion."

"Well, I seem to have seen He Song, the president of Qingsong Real Estate, whose net worth should start at 300 billion at least."

"There is also Cai Zhiheng, the catering king, who has restaurants all over the country."

"After taking a quick look, the poorest person here should be Qiao Lei, whose family owns a hotel. His net worth is only about [-] billion."

"666 is amazing, I heard that the three protagonists of "Chinese Partners" started their own businesses from the grassroots, and finally rose to become the top rich man. It seems reasonable to invite a bunch of rich men to the premiere of this film."

"Yes, very arrogant, I don't know what to say."

A group of top rich people gathered together to attend the premiere of "Partners in China". After the media sent out the draft, the Internet was immediately blown up.

The headline of a news release from a certain entertainment media reads: At the Premiere of the Greatest Movie in History, Dozens of Billionaires Watch "Partners in China"!
(End of this chapter)