From traffic to movie star

Chapter 118 Wei Huyou Started to Huyou Again
The ultimate goal of starting a business is to become a rich man.

Then when an entrepreneurial film is promoted with top rich people, it will naturally be able to promote the film.

So "Chinese Partner" was marketed with such a gimmick, which caught people's attention.

Let's go back to the original core selling point of this movie: nostalgia + ordinary people's entrepreneurship + promotion by big bosses and rich people.

For nostalgia, there is "Story of Time", which is still on the major music charts, to help build momentum.

Different from other popular songs, "Story of Time" is a song that can reach people of all ages. After more than half a year of fermentation, it has been recognized by the music industry as having super potential to become a "classic golden song".

There is nothing more nostalgic than this song.

Big boss level promotion At present, Wei Xun also asked Chi Sheng for help, and invited a bunch of rich people to speak out for "Chinese Partner".

In the end, ordinary people are left to start businesses.

On the night of the premiere of "Partner in China", three posters were released in the official newsletter.

The first poster is Cheng Dongqing, played by Wei Xun. On his poster, there is this sentence: Failed in the college entrance examination, failed in teaching, failed in dating girls, don't force me to get rich!

The poster of Meng Xiaojun played by Shao Bing reads: Frustrated going abroad, frustrated in career, frustrated in ambition, don't force me to succeed.

And the poster of Wang Yang played by Jiang Duzhou reads: Brother is gone, girl is gone, dream is gone, don't force me to be rich.

It can be said that the story of "Chinese Partner" is quite different from the story of the New Oriental boss, and it is just a gimmick hyped by the boss. In essence, this is the story of a small man's Jedi counterattack.

The three brothers who fell into a state of depression after graduation, refused to admit defeat to the arrangement of fate, and decided to start a business to save themselves.

This is also the origin of the words 'don't force me'.

After the release of these three posters, major online self-media followed suit. In just a few days, the 'Don't Force Me' group became popular on the Internet.

'Don't make me lose weight' 'Don't make me get out of bed' 'Don't make me come out' 'Don't make me save the world'...

During the near Chinese New Year period, if you open any social software on the mobile Internet, you will be surprised to find that in just a few days, the whole network is speaking and making sentences in the style of 'don't force me'.

"Don't force me" seems to have become the most popular Internet phrase at the beginning of this year.

Regarding this phenomenon, director Shao Bing explained it in this way during a road show: "'Don't force me' is not so much a self-deprecating as a reality. When filming "Chinese Partner", Wei Xun Tell me, many successes are passive at the beginning. In a passive situation, actively seek the possibility of success and turn passivity into initiative. This is the path that Chinese entrepreneurs and Chinese people have traveled in the past 30 years, and it is also Chinese philosophy of success."

Some trendy young people began to spontaneously use the expression "don't force me" to express dissatisfaction with the status quo and dissatisfaction with life.

So of course, 'Don't push me' became popular.

Even the "Chinese Partner" is also quietly infiltrating marketing communication on the Internet.

During this period of time, Dynasty Entertainment's "Tonight's Play" was being widely promoted, and Tianguang Media's "Investment Bank Man and Woman" was not bad, but now "Chinese Partners" is relying on ingenious marketing methods to attract a large number of netizens. s concern.

No wonder Wei Xun planned this marketing plan. At that time, even Chi Sheng nodded and said that Xun Xun was quite reliable and worth investing in.

With such a set of combined punches, the marketing of "Chinese Partner" is definitely powerful enough!

The most important thing is that it didn't cost much money. The rich and powerful people relied on Chi Sheng's face, the nostalgic gimmicks relied on the song "Story of Time", and finally relied on Internet joke catchphrases like "Don't force me to body" , popular among netizens in their daily blowing water.

Of course it will cost money in the end.

Panda Film and Television, President's Office.

Gu Changming looked at Wei Xun in surprise, and asked, "Mr. Wei, are you sure you want to do this?"

Wei Xun nodded and smiled, "Yes, just follow what I said."

"But...but this is too..." Gu Changming smiled wryly and said, "But since you've confirmed it, I'll let the program department start preparations."

After finishing speaking, Gu Changming left with a strange expression.

After Gu Changming left, Wei Xun turned on the computer and sent the following quick message.

Wei Xun:

The new year is coming soon, I am very grateful to the fans and the general public for their support and love to me this year, this time I plan to join forces with @熊猫电视剧 to send you some small gifts.

Anyone who newly registers as a Panda user and purchases movie tickets for "Partners in China" on this platform can use a valid invitation code to redeem movie ticket discounts ranging from 5 to 20 yuan. This time, a total of [-] invitation codes will be issued. At the same time as I release this newsletter, Panda Film and Television is ready, everyone hurry up and grab it.

It is very common for celebrities to use the newsletter platform to post advertisements. Wei Xun joined forces with this @熊猫电视剧, obviously for the purpose of attracting traffic.

But the audience and fans don't care, because there are real money benefits.

Movie coupons ranging from 5-20 yuan, one thousand, amazing!

Anyone who originally wanted to watch "The Chinese Partner" started to download Panda Movies and TV to grab the coupons as soon as possible. Even those who didn't really want to watch this movie were also moved.

A movie ticket of 60 yuan is too expensive, so if the discount is 20 yuan, it will be 40 yuan, so watching a movie in an instant is a lot more cost-effective.

As a traffic star, Wei Xun's attention on the newsletter is amazing.

So after he sent out this newsletter, a large number of netizens entered the ticket purchase page of Panda Film and Television and began to snap up it.

Those who came late were afraid that they would not be able to grab it, but in the end everyone was surprised to find that they all got it!

What's the matter, didn't you say that there are only one thousand copies?

A little later, Wei Xun deleted the newsletter about the welfare gift.

Then there was an astonishing news that spread wildly in major movie forums and social software contact groups. It is said that the Panda Film and Television Company related to Wei Xun had a bug in the evaluation stage. It became a gift of [-] copies!

It was precisely because of this shocking bug that Wei Xun chose to delete the newsletter!

So what are you waiting for, the "Chinese Partner" recommended by a group of bigwigs, you can watch it now for as cheap as 20 yuan.
In everything, I am afraid of price cuts, because this kind of mentality of taking advantage is easy to make people overwhelmed.

So when the news spread, there was clearly a certain excitement on the internet.

Everyone entered the Panda ticket purchase page with the idea of ​​"others don't know about it, but I know it, so I will earn money if I buy a ticket".

Piaobu, in such a funny way, was released by Wei Xun in this world.

　Ps:

　　Thanks to 'Asura', 'Maoyue 88888888' and 'Yaoyao Jialuo' for their rewards, it's costly.

　　Today's fifth update, the two extra chapters are for repayment, and I still owe you one, which needs to be repaid as soon as possible.

　　
　
(End of this chapter)