From traffic to movie star

Chapter 182
It is very difficult for Medal Media to compete with Dynasty Entertainment, which has nearly 200 billion assets.

After the confrontation at the charity dinner, Wei Xun told Gu Changming to be careful and pay attention to the possibility that the other party might play tricks.

Gu Changming has a cautious personality, and his ability is not low, otherwise it would be impossible to make Panda Tickets bigger and stronger.

But something happened to the panda ticketing software.

It wasn't Gu Changming's negligence, but the ticket gang under Dynasty Entertainment opened up most of the theater channels that cooperated with Medal, including Guanchi Cinema.
Ever since Guanchi entered the theater market, it has been disconnected from Dynasty Entertainment.

However, in order to seize the market share of online ticket purchases, Dynasty Entertainment took the initiative to facilitate this cooperation with Guanchi.

Of course, because Guanchi has gained a firm foothold in the theater market, Dynasty Entertainment has no ability to drive this tiger out.

Since they can't be expelled, let's shake hands and talk about common development, and Dynasty Entertainment, which has opened up the Hollywood market and cooperated with Golden Lion, is not as cautious as before.

In this way, Medal fell into a passive state.

You know, there is no theater support for Panda Tickets, and it can seize the market thanks to the support of Guanchi Cinemas and the Haohungry app.

But Wei Xun did not open Guanchi, and he also pursues profit.

Therefore, Guanchi has no reason to reject the online ticketing system of Dynasty Entertainment.

Therefore, Dynasty Entertainment’s ticket-buying channels overlapped with Panda’s ticket-buying channels.

What makes Xun Zhang helpless is that it is impossible for Panda Tickets to open up Dynasty Entertainment's theaters, not to mention Dynasty Entertainment, and even Tianguang, Huaying, and the two self-owned theaters have only bought a small part.

In the past, relying on the accumulation of many small theaters, coupled with the two new forces of Guanchi and Huaxia Film and Television Group, Panda Tickets was able to compete with Dynasty Entertainment.

What's more, there was a ticketing software "Movie Ticket" of Huaxia Film and Television Group at that time, which hindered each other.

But now Dynasty Entertainment has acquired the movie ticket app, and has teamed up with Guanchi.

So the first problem that arose was that during the Spring Festival, the number of movie tickets allocated to pandas in various theaters, including Guanchi, began to drop sharply.

Because most of the tickets were intercepted by the ticket buyers.

In the initial stage of the online ticketing business, the number of tickets issued is still controlled by the theater chain.

"Not only that, even the film producers who were in contact with us have questioned our channels."

In the office of the president of Medal Media, Gu Changming said with an ugly face: "Because we have negotiated with Dynasty Entertainment, it is equivalent to opening up the online ticketing channels of all theaters. If we only cooperate with us, the online channels cannot satisfy the market for some blockbuster films. need."

This is the biggest problem of Medal at present, lack of channel access.

Wei Xun was silent for a moment when he heard the words, then shook his head and said: "There is still a lack of production content. The medal wants to develop now, and it is not enough for me to make movies by myself."

Insufficient channels, movies will make up for it.

Panda Tickets was able to break through, relying on the exclusive distribution of Wei Xun's three movies, and smashed the market.

But relying on Wei Xun to make movies alone, the output is too low, which also limits the development of the medal.

"Mr. Wei, how about asking Zou Min to find a few suitable directors after the festival, and then set up a few film projects. It just so happens that Li Nian also bought a batch of copyrights recently."

Gu Changming made an opinion of his own, then sighed again, and said, "It's just that during the Spring Festival this year, our life may be difficult, I'm worried..."

What to worry about is naturally worried that Panda Tickets will eventually face the fate of being acquired like Huaxia Film and Television Group.

Dynasty Entertainment’s ticket-buying gang opened up Guanchi, a theater chain that cannot be ignored, at the end of the year. The channel for online ticket purchases is invincible. The online movie tickets are allocated to Buy Tickets.

Recently, Gu Changming has received a lot of calls, all of which are that the movie theater is deducting the number of tickets released for Panda Tickets, and the film investors who originally carried Panda Tickets for box office pre-sales have also transferred to Dynasty Entertainment.

"It's really time to start a few new projects."

Wei Xun pondered for a moment, seeing that Gu Changming was still worried, he comforted him: "Well, since the online ticketing of several movies during the Spring Festival has been robbed by Dynasty Entertainment, let's look back and take the movies in your hands after the Spring Festival. After sorting out the pre-sale information, let's add it up."

After the Spring Festival, movies that are not in the big file are generally small productions.

After going through the information given by Gu Changming from beginning to end, Wei Xun found that the only movie that can be matched with a big production is Chen Ying's "Once Upon a Time".

Wei Xun raised his head and asked: "I remember, you said that we are going to sign an online pre-sale cooperation with this movie."

"Originally, we were about to reach a conclusion, but the new channel opened by Dynasty Entertainment has caused many films to refuse to cooperate with us. The reason given is that our channel is insufficient."

Speaking of this, Gu Changming became angry: "Only this "Old Us" dislikes our lack of channels, so let's not say it clearly, and started to pick on our faults, saying that our ticket-buying software has a bad evaluation, because the issue of refunds has always been with us. Customers have conflicts, but which ticketing software has a good evaluation?"

When ticketing software appeared on the market in the early days, it was very confusing. Some software supported ticket refunds, while others did not.

Even with software that supports ticket refunds, refunding money is a very cumbersome and troublesome process.

For this reason, the evaluation of ticketing software has always been bad, but because online ticketing is very convenient, many people are still willing to use it.

The relevant film department has been planning recently, and it is estimated that the policy that the ticket purchase software must have a ticket refund function will be mandatory soon.

This is also the only way for the development of ticketing software.

Logically speaking, as a film investor, everyone actually doesn't want to be refunded, so at this time "Once Upon a Time" raised the issue of refund evaluation, either it was perfunctory, or it had no intention.

Gu Changming thought that the other party was perfunctory him, so he was very angry.

But Wei Xun smelled something different from it, and he said: "Check it out, do those small ticketing software that cooperate with "Once Upon a Time" all support ticket refunds?"

Gu Changming took out his mobile phone to contact his staff to check. After a while, he raised his head in surprise: "That's true, but it doesn't make sense. The ticketing software that supports ticket refunds does have a better reputation, and the customer stickiness is also high. But theaters usually don’t give them too many tickets, and movie investors don’t want to be refunded.”

"Not necessarily."

Wei Xun hooked the corners of his lips: "Old Gu, after a while you will know how crazy some people on the Internet can be in order to make money. In order to avoid possible problems with my guess, I hope that your side and "Once upon a time we "Contact again."

Gu Changming said helplessly: "Recently, I have been trying to contact them, but they tend to ignore them. I think I should have already contacted the ticket sales department."

Wei Xun said: "Then send an email, revealing that there may be an online refund function for Panda Tickets, which means paying attention to software reviews."

Gu Changming nodded, turned around and went back to the office to send emails.

Half an hour later, he returned to Wei Xun's office with a surprised expression on his face: "Mr. Wei, I heard that we intend to add a refund function, and the attitude of the other party is obviously much more enthusiastic. When I promised to give up the profit before, they didn't have this attitude. "

"really."

Wei Xun's eyes lit up: "This "Once Upon a Time", as expected, is definitely a big disaster. We have to avoid it, and then send this disaster to Dynasty Entertainment's home. As long as we do it right this time, the ticket buying gang will be fine." If you don’t die, you have to shed your skin, and we can definitely use this to open up all theater markets.”

Gu Changming listened in a daze.

Wei Xun did not explain, and said: "Now go find a few users who have had conflicts with the ticketing software but have no way to complain because they cannot refund movie tickets, hire a lawyer for them, and file an appeal."

Gu Changming was surprised and said: "Appeal? Are we going to find someone to appeal against the refund function of Dynasty Entertainment's ticket buying gang? But we don't have it either, and Dynasty Entertainment will definitely not enable the refund function in advance before the refund policy is forcibly introduced."

Wei Xun smiled and said, "No, it's not to sue Dynasty Entertainment, I want you to find someone to sue us."

Since you want to dig a hole for the other party, you have to do it decently.

(End of this chapter)