From traffic to movie star

Chapter 237 The Cute Tang Duckling CP
After the New Year's Day holiday and January, the taste of the new year will come.

Especially in shopping malls, subways, bus stations and other places with a relatively large flow of people, they have begun to hang up blessing advertisement posters from major businesses.

Of course, the movie marketing advertisements participating in the Spring Festival competition must have been arranged long ago.

For example, Huaying Media's movie "Alliance of Gods and Soldiers", because it is a fantasy adventure theme, the color of the poster is exaggerated, which is particularly eye-catching when hung in the subway advertising light box.

Adventures, treasures, and alien creature invasions, such magical elements, have more advantages in publicity.

Another example is Times Pictures' movie "The Story of My Dad", which is warm and cute. The funny interaction between the dad and the cute baby can not only break into the children's market, but also please adults.

This is the most serious superficial movie marketing, using advertising packaging to magnify the highlights of your own movie, and then launch it.

As for the marketing battle behind it, splashing dirty water on each other to grab the box office is to take advantage of the chaos in the early stage of the release to beat competitors, and it is impossible to let the public know.

So how should "Tang Detective" be marketed?
For Wei Xun's previous films, in fact, only "Chinese Partner" was really marketed. With the help of Chi Sheng's name, he was able to invite a bunch of super rich people to help out on the stage, which caused a sensational effect.

When "Wuwen Xidong" was released, it was jointly marketed by its partners at the time, Times Pictures and Huaying Media. Wei Xun didn't take care of it at all, and of course he didn't have the ability to take care of it at that time.

After "Chinese Partner", "Charlotte Annoyance" was a 9.9 movie ticket sale, and "Wolf Warrior" was equipped with an innovative online seat selection function. , Only then did the good results come out.

Strictly speaking, "Chinese Partner" also had the bonus of ticket subsidies to defeat "Tonight's Show" of Dynasty Entertainment at that time, and directly reached the top of the box office championship of China's movies that year.

From "Wolf Warrior", the weakness of Medal Media's marketing ability has been exposed very clearly. Facing the overwhelming marketing of "White Shark", "Wolf Warrior" was completely beaten.

If it wasn't for the fact that "White Shark" was a bad movie, and Wei Xun broke the false marketing blockade of Dynasty Entertainment with a knife from behind, "Wolf Warrior" wouldn't have won the box office of 12 billion at all.

This year, there is no innovative policy for panda ticket purchases. If Xunzhang Media does not do a good job in the early marketing of "Tang Detective", it may really turn over.

36% of the lineup has been torn out, but how to fill up so many scenes absolutely depends on publicity.

If the marketing efforts are too small, it will be of no use to "Tang Detective". After all, Wei Xun's starring role alone is a big selling point.

What "Tang Detective" needs is a vigorous marketing campaign for the whole people, so that it can surpass Wei Xun's own fame and reap the box office of more public passers-by besides movie fans.

However, the marketing and distribution channels for medals are insufficient, and the funds are even more inferior to Dynasty Entertainment. How can we spend the least amount of money to achieve the best results?
The way Wei Xun came up with was joint CP marketing.

The reason for choosing "Little Yellow Duck" as the cp object is of course because the cross-border hype is more attractive, and there is no conflict between "Little Yellow Duck" and "Detective Chinatown". There is no competition between animated movies and comedy movies.

So when Medal Media proposed the marketing plan of the joint group CP, Qicheng Culture immediately agreed.

Speaking of which, the relationship between Wei Xun and Qicheng Culture is not bad. The year before last, he also dubbed the voice of his family's animated film "Flying Pigman".

An image of Tang Duck in the style of "Detective Chinatown" is too simple for a company specializing in animation films. With a pair of sunglasses and a green trench coat, the originally cute little yellow duck has become Became the cool detective Tang Duckling.

After the image of Tang Duck was designed, "Detective Chinatown" took the lead in taking the initiative to attack in the news.

@电影中国城探案: It’s almost Chinese New Year, and the family is going to urge you to get married again. If you’re single, have you found someone? What?No?I found it hahahahaha.Let me introduce to you, this is my wife @电影小黄鸭.

The picture accompanying this newsletter shows Tang Ren wearing a green windbreaker and black sunglasses, with a wretched smile on his face, his cheap expression coupled with the cheap news of "Tang Detective", it is particularly joyful.

The arrival of the traffic era actually means that the pace of life of modern people is getting faster and faster, and the pressure is getting bigger and bigger. Therefore, on this basis, the Internet has spawned many new decompression points, such as Yan Culture, Zhai Culture, and Moe Culture , rot culture, and cp culture.

The so-called cp is actually pairing, which means finding a partner.

In today's Internet, everything can be composed of CP.

The newsletter officially released by "Tang Detective" quickly received a reply from "Little Yellow Duck".

@电影小黄鸭: [shy] [shy] Little Yellow Duck is out of order today, and I wish you all the same as soon as possible.

Different from the official newsletter picture of "Tang Detective", the poster released by "Little Yellow Duck" is a cool duck wearing sunglasses and a green windbreaker, Tang Duck!
Because there are two companies behind the scenes, Medal and Qicheng Culture, the news of the two movies "In Love" quickly spread on the Internet. Such a new thing attracted many people to watch it.

The image of Tang Xiaoya has also attracted many netizens.

"Damn it, I've even found a partner for movies these days, but I'm still single, so it hurts my heart."

"This Tang Duck is too cute, Detective Duck is online."

"What should I do? I actually feel like I've been shown off, and I feel embarrassed when I think of being urged to marry by my parents when I go home."

In today's society, rigid and cold marketing is far less effective than innovative and down-to-earth marketing.

The interaction between Tang Ren and the little yellow duck here is spreading dog food, while Qin Feng and the little yellow duck are doing serious business on the other side.

Because Detective Tang Xiaoya got the favor of the official news account Security Police.

@安全政字: Chinese New Year is coming soon, I hope everyone will always be vigilant and preventive during family reunion.During the Chinese New Year, you have a rest, and the thieves and villains are still at work.But please rest assured, the police uncles will work with @唐小鸭 to serve the public!
The accompanying picture of this official newsletter is Qin Feng with a serious face, Tang Xiaoya, and two police officers in uniform.

In fact, this cooperation can be regarded as a public welfare activity by Wei Xun, and no endorsement fee was charged.

The officials wanted to use Wei Xun's fame as a New Year's warning, and Wei Xun took the opportunity to push Tang Duck out. This kind of similar marketing model has long been common on Earth.

But in this parallel space, it is the first time that the public has seen such a "hard" marketing.

So next, the cute Tang Duckling began to appear on the warm reminder columns of major websites, radio stations, and even road signs and guide signs, using his cute image to remind the public to travel safely and be vigilant against bad guys.

Throughout January, the Internet was conquered by a handsome duck with a cool face.

Tang Xiaoya also used his own newsletter account, and the number of fans is growing crazily every day.

At the same time, the two characters Qin Feng and Tang Ren in "Tang Detective", who are very similar to Tang Duckling, are also well known to the public under the name of Tang Duckling.

Many children are even talking about going to the cinema to watch the clever brother Qin Feng solve crimes and fight villains during the Chinese New Year!

"Detective Chinatown" managed to create such a huge publicity effect without spending a lot of money through this CP marketing, which made the other film producers of the same period envy, but also had to say admiration.

It turns out that film marketing can still be played like this?

　ps: Thanks to the boss of 'Gentleman's Action' for the reward, it's a waste of money.

　　
　
(End of this chapter)