From traffic to movie star

Chapter 247 Intense box office fight
Long before the release of New Year's Eve movies on Lunar New Year's Day, some film critics said that the average quality of movies in this year's Spring Festival file is the highest in recent years.

Not only is the average quality the highest, but the average movie ticket price is the lowest.

Because Wei Xun's "Detective Chinatown" dominates the market, if other films want to stabilize the existing lineup, or even swallow other people's lineups to grab the box office, there is only one way to make up for it.

Three years have passed since Wei Xun launched the ticket subsidy policy in "Chinese Partners", and the ticket subsidy policy has been fully acquiesced and accepted by the industry.

And because Panda Ticketing has seized a very large number of customers through the three functions of online seat selection, location navigation, and movie scoring.

Buying Tickets took the initiative to subsidize tickets for its three exclusive first-release movies, so as to grab film sources and restore lost customers.

In this way, Panda Tickets can only keep up.

The ticket-buying software took the initiative to post ticket subsidies, coupled with the ticket subsidies posted by the film producers, the ticket prices for this Spring Festival movie began to drop significantly.

Ticket replacement is crazy!
The film market is growing abnormally. Whether it is ticketing software or film companies, they are all daring to pour money into it.

A smaller film company may face the risk of being ruined even if it is slow to return the funds for making a film, let alone the money.

What's more, big companies such as Tianguang, Dynasty, Huaying, and Medal are all throwing out ticket subsidies in units of tens of millions with their eyes closed.

Therefore, this year not only has the highest average quality of Spring Festival movies, but also has the lowest average ticket price ever.

In just three years, the minimum 50 yuan to watch a 2D general hall movie has long since ceased to exist. Now it costs 30 yuan a ticket to enter the theater easily.

If you encounter a movie with a lot of money, you can even watch it for only 20 yuan!

For example, the movie "Nobody's Chinese New Year" bought out by Dynasty Entertainment, when it was screened nationwide on the 29th, the unified price was only 19.9.

This cheap price has left countless colleagues in the industry dumbfounded, admiring the generosity of Dynasty Entertainment.

You know, this 19.9 is not the screening price of some screenings, but the national screening price of "Nobody's New Year", which is equivalent to the price of the official release!

But the advantage of the drop in ticket prices is that the number of moviegoers began to soar. Because of the cheapness, more and more audiences are willing to spend money to enter the cinema.

No matter how the film producers grit their teeth and bite the bullet to make up for the tickets, the audience is the most excited.

Everyone has clearly noticed the abnormality of movie ticket prices this year.

So when the New Year's bell rings, with the coming of the New Year, movie theaters, like shopping malls and supermarkets, have become lively and crowded places.

"Detective Chinatown", "Alliance of Gods and Soldiers", "The Embarrassment of My Dad", "Nobody's Chinese New Year"... So many good movies, which one should I watch?

Since the ticket price is so cheap this year, let’s go all the way!
And the first day of the Lunar New Year is also the craziest marketing time for major film producers, because everyone wants a good start!

"Detective Chinatown is definitely the funniest and most logical detective comedy I've seen in recent years. I highly recommend it!"

"The warm and heartwarming work "The Story of Daddy", a good movie you can't miss this year."

"Hundreds of film critics praised it. "Nobody's New Year" focuses on the short stories of the parents of the little people, and it is a small-cost and sincere work that impresses the judges of the Beijing Film Festival."

Ticket supplements require money, marketing requires money, and the film has not yet recovered its cost, and it has continued to spend money in various ways. Under such circumstances, if it does not reap enough box office, how can it pay back?

The most exaggerated marketing battlefield is definitely the newsletter. Four of the seven movies this year are on the hot search list.

Medal Media, conference room.

Wei Xun is having a meeting with several directors, waiting for the box office data on the first day of the new year.

"Brother Xun, why don't we think about throwing in some ticket subsidies." Mao Bin said with some worry: "I feel...the situation is not good if it goes on like this."

Dong Zhen, Zou Min, and Li Nian also had serious expressions on their faces.

Although the box office data has not yet been released, Medallion Media has made many movies, and it has a good grasp of the box office market.

The ticket price of "Detective Chinatown" this year is the most expensive among all movies, priced at 39.9 yuan.

Previously, Mao Bin was not very worried about the box office of "Tang Detective". After all, he got 36% of the film schedule at the beginning, but after seeing the frenzied operation of other companies, Mao Bin, like the several directors present, began to feel uneasy. up.

A high row of films means that the attendance factor must be unsightly, which is an iron law.

If a dark horse movie with a high attendance rate appears at this time, then "Tang Detective" will be in danger.

Wei Xun didn't look worried, and said with a smile, "Don't worry, wait until the box office results come out."

No matter how the box office competition will be in the future, at least on the first day of the Lunar New Year, it is absolutely impossible for "Tang Detective" to lose to anyone.

36% of the lineup + Wei Xun's production + comedy theme, even if the ticket price is the highest, it is still a sure win.

Hearing what Wei Xun said, Mao Bin hummed, and came quietly.

Everyone stayed at the company during the Chinese New Year, in order to get the box office data of "Tang Detective" as soon as possible.

It's not just the medals, but the top executives of Skylight Media, Dynasty Entertainment, Huaying Media and other film and television companies must be waiting anxiously.

"Mr. Wei, the box office has announced the results."

Not long after midnight, a staff member from the marketing department knocked on the office door and walked in with a happy face: "Our "Detective Chinatown" had a box office of 1.9 million on the first day, definitely leading all movies. Except "Detective Tang" , There are two other movies with a box office of more than 1.1 million, "Alliance of Gods" 1 million, and "The Story of My Dad" is exactly [-] million."

The first-day box office of "Wolf Warrior" was 1.8 million.

But during the summer vacation last year, there were only two films on the market, "Wolf Warrior" and "White Shark", and nearly 50% of the films on the first day of "Wolf Warrior" were scheduled.

This year's Spring Festival, "Tang Detective" had 36% of the film schedule, and the box office on the first day was 1.9 million. Such a result is so strong that it is desperate!

Tomorrow's movie headlines must belong to "Tang Detective"!
Mao Bin stood up and asked, "What is the box office of "Nobody's New Year", please report the attendance ranking."

The happy expression on the staff's face subsided when they heard the words, and said: ""Nobody's New Year" has a box office of 8900 million, and the attendance rate ranks first, which is a full [-]% more than "Tang Detective"."

Ticket price of 19.9 yuan, 8900 million box office, number one in attendance!

There is no doubt that it is a dark horse.

Moreover, "Alliance of the Gods" and "The Story of My Dad" both exceeded [-] million, and the attendance rate is definitely not too low!
According to this momentum, can "Tang Detective" still keep the current schedule?
36% of the film schedule, no movie can fill it all. If you change the schedule, "Tang Detective" definitely doesn't have to worry, but this is the Spring Festival file where dragons and tigers are fighting each other. The rest of the movies are staring at "Tang Detective" with red eyes. The competition is so fierce If you don't pay attention, you will be robbed of the meat in the bowl.

Drop drop drop.

At this time, Wei Xun's mobile phone on the conference table rang, and the caller ID was Xiang Yang.

Obviously, there has been a change in the film schedule of the theaters.

　ps: Thanks to the four big bosses of 'Jiujiu Baa Baa', 'Long Ziyu', 'Not the North' and 'Zun Mu Daker' for their rewards, it's a waste of money.

　　
　
(End of this chapter)