From traffic to movie star

Chapter 278 Exciting Gambling Agreement

Early the next morning, Wei Xun, who flew back to Beijing overnight, led Zou Min and Qi Dongyue to Hongmang Satellite TV.

Looking back, the last time he came here in person was to sell "The Voice of China".

Now this variety show has become the absolute trump card of Hongmang TV. Although the ratings of the latest episode are not as high as before, it can still stabilize the programs of other TV stations.

And it was precisely for this reason that when Wei Xun proposed that there was a TV series in the medal that he wanted to fill in the schedule of "Family Relations", Hongmang TV immediately said that he could watch the drama first.

But things don't seem to be as simple as Wei Xun thought.

"Tai Li had the intention to cut the drama and change gears as early as last week. Currently, they are negotiating with Beijing Xingtiandi for a TV series, but the other party's asking price is too high and refuses to let go, so the negotiation has not been reached."

After seeing Wei Xun, Wen Tao whispered: "The prime time for summer vacation is a piece of fat, and many people are staring at it, not just your family, so you have to be mentally prepared to be rejected or the schedule will be postponed."

Generally speaking, there are few incidents of overturning ratings in experienced TV stations.

The dramas on the summer prime time are all carefully selected.

The TV series "Family Relations" doesn't seem to be bad in quality, but the filming is not grounded enough, and it doesn't find the right target audience, so a top-notch satellite TV station can't catch the prime time.

Since it can't be carried, it has to be cut.

After all, the TV station also needs to have a meal.

Such a good schedule is vacant, but it is really a big piece of fat just like what Wen Tao said, and someone has been eyeing it long before Wei Xun.

Beijing Star World, one of the three trump card companies in the TV drama industry, its TV dramas are famous for being able to drive the ratings.

Of course, it is precisely because it can carry the ratings that the asking price is very expensive.

So the leaders of Hongmang Satellite TV, who just spent a lot of money on "Family Relations", but it was in vain, began to hesitate.

Then spend a lot of money to buy a drama to fill the archives. If it hits the street again, the loss will be unbearable.

After hearing the news revealed by Wen Tao, Wei Xun said, "Thank you, Director Wen, for reminding me."

"It's just a little thing."

Wen Tao walked towards the TV station with Wei Xun and others, and said jokingly: "You have been doing well in the movie circle recently, why come to the small TV circle, if you have this skill, make more movies." The movie earns everything back.”

Wei Xun said with a smile: "It is always necessary to develop in an all-round way. The TV series of Medal has just started, and I will take them to explore the way."

Wen Tao nodded knowingly.

When a company grows bigger, it will consider all-round development and make contributions in multiple directions.

10 minutes later, Wei Xun met with the director of film purchase in the conference room of Hongmang TV.

Because we have dealt with each other before, we can be regarded as old acquaintances, so we didn't argue too much, and went directly to the movie viewing session.

A TV series is too long, not to mention that "The Temptation of Going Home" has a total of 74 episodes, and it is impossible to watch it on the spot, so what is being played now is an edited version of the story.

As the producer of the TV series, Qi Dongyue explained the plot by the side.

When he was in Dongheng Film and Television before, he also dealt with Hongmang Satellite TV. At that time, the leaders of this group of TV stations never looked at him directly.

Now he jumps from Dongheng to Medal, and he can directly talk to the core leaders of Hongmang TV.

It has to be said that this is the status gap.

Half an hour later, the slightly elderly Director Chen asked, "Mr. Wei, what is the psychological value of your drama?"

Director Chen's name is Chen Sheng, and he is currently in charge of buying movies for Hongmang TV.

The drama "The Temptation of Going Home" is essentially a family drama.

Anyone who knows the TV drama market knows that this kind of mother-in-law and daughter-in-law tearing up X dramas is the most popular among women, and the audience of TV dramas is themselves middle-aged women.

So after simply watching an edited version of the tidbits, Chen Sheng had a good idea.

Whether it can be explosive or not is not mentioned for the time being, but in terms of this subject matter and the tension of the plot, the basic market must be stable.

But think about it again, Hongmang TV itself is a top-notch TV station, and it’s summer vacation again. If it’s not for the useless trash like "Family Relations", just change to a relatively ordinary drama, and the prime time will not break 1 at all. pressure.

Because the top satellite TV has its own basic ratings and audience groups.

Wei Xun asked with a smile when he heard the words: "Director Chen, what do you think the price of this drama is? It's my first time doing a TV drama, so I don't know much about the market."

Chen Sheng thought for a moment and said, "12."

The meaning of 12 is actually 12 an episode, a buyout price.

In this time and space, the film industry has been stimulated by Wei Xun's ticket subsidies and has begun to develop rapidly, but the TV drama industry is actually relatively backward.

"The Temptation of Going Home" has a total of 74 episodes. If it is sold at a price of 12, it is basically equivalent to nearly 900 million.

The cost of this play is actually less than half of 900 million.

There are no big-name actors, and they are mostly in-studio plays, and the production is relatively rough and careless. If it wasn't for Wei Xun's face, Chen Sheng would not directly give the price to 12.

And this drama is still used by Hongmang TV to fill the summer prime time!

Zou Min and Qi Dongyue's eyes lit up when they heard this.

Obviously the price point impressed both of them.

However, Wei Xun shook his head and said, "It's too low."

Chen Sheng said with a smile: "Then Mr. Wei, you make an offer."

Wei Xun thought for a while and said casually, "40."

Chen Sheng could hardly maintain his smiling face.

Wen Tao also looked embarrassed at the side, and pulled Wei Xun's arm calmly, signaling him to take it easy.

Qi Dongyue and Zou Min were also a little confused.

Wei Xun said that he didn't understand TV drama quotes, but how could he really understand nothing?
In fact, the 12 that Chen Sheng gave was really conscientious. As for Wei Xun’s 40, those who didn’t know thought he was here to mess things up.

In other words, from the time he asked for 40, the price was actually out of the question.

I am sure that Hongman Satellite TV will not spend 3000 million yuan to buy a shoddy dog ​​blood thunder drama.

However, Wei Xun is the president of Medal Media after all. Even if Chen Sheng was unhappy, he didn't show it. Instead, he said with a smile: "40 is indeed a bit high. Why don't Mr. Wei go to another house and try it."

Now Qi Dongyue was in a hurry.

The price of 12 yuan is already very good, and it is still the prime time for Hongmang TV. As long as "The Temptation of Going Home" becomes famous, then the Medal TV Department will have a report card, and the next drama "Country Love Story" will be even better. Good sale.

But... Mr. Wei asked for 40 yuan as soon as he opened his mouth. What does that mean?

Now that Zou Min understood the character of his boss, he probably had something wrong, so he quietly waited for Wei Xun's next words.

Sure enough, after hearing Chen Sheng's refusal, Wei Xun smiled and said, "Director Chen, don't be so anxious. I heard that when the price of a TV series cannot be negotiated, the TV station will talk in another way."

Chen Sheng's heart moved when he heard the words, and he was surprised: "What does Mr. Wei mean?"

"That's right, betting against ratings." Wei Xun smiled and said, "Basing is based on the ranking of the 34 central cities of the National Satellite TV. I don't know what the rules of Hongmang Satellite TV are?"

Chen Sheng said: "When a TV series is finished, the average time slot ranks sixth or above, and the quotation is 35 yuan per episode. After that, every time the ratings drop by one, the cost of a single episode will decrease by 10 yuan. When it reaches No.11, a single episode 1, falling out of the top ten and reaching No.[-], the TV station will broadcast this drama for free, and only pay the three fees of this drama, which is about more than [-] yuan."

This is the magical TV series rating betting.

When the ratings are at the top, they can be sold for tens of millions, and if they drop to a certain level, the TV station can even broadcast your drama for free.

However, unlike the various ratings falsifications in the post-traffic era, in this era, the ratings are all real, so there are agreements such as ratings betting.

"Well, let's change the game."

After listening to Chen Sheng's explanation, Wei Xun chuckled and said, ""The Temptation of Going Home" has the sixth rating, and I don't want you for a penny. On the basis of No.6, it will rise to fifth, and the price will increase for each ranking. 40, that is to say, when the show ranks first in the national time period, 0.1 per episode. At the same time, in addition to the ranking, we look at the ratings. On the basis of the ratings breaking three, every increase of [-], You add one hundred thousand to me."

After his words fell, the entire meeting room fell silent.

The content of the gambling regulation stunned everyone.

At this moment, there is only one thought in everyone's mind.

Wei Xun is crazy.

(End of this chapter)