From traffic to movie star

Chapter 306 Luxurious and generous marketing!

On the afternoon of the second day of the Lunar New Year, Wei Xun and Chi Tang came to Order Media after having dinner at home.

Mao Bin, Dong Zhen, Zou Min and others who were working overtime did not expect that the "future boss lady" would come over suddenly, so they hurried out to say hello.

"Happy Chinese New Year, everyone. You must have worked hard yesterday after staying up all night."

Chi Tang carried the coffee and desserts he bought along the way, and said with a smile: "No matter how busy you are at work, you have to combine work and rest. Let's have some food and rest first. In the evening, I have reserved a table at a nearby restaurant. Everyone has a good meal."

I have to say that sometimes women are indeed more delicate and smooth than men in terms of sophistication.

At least Wei Xun would never buy desserts or treat employees to dinner like this. He has always done simple and rude things like this, that is, giving out red envelopes.

But to send red envelopes, some similar small rewards with human touch are also indispensable.

At least Dong Zhen, Zou Min and the others were still working overtime during the Chinese New Year. Now that they heard Chi Tang's words, they were very upset.

Mao Bin joked, "My sister-in-law is still considerate."

Chi Tang was not shy when he heard the words, and said with a smile: "Just call your sister-in-law, I should send you a big red envelope later."

Everyone laughed out loud.

Wei Xun patted Mao Bin on the shoulder, then smiled at Chi Tang and said, "Then you go around the company, let's have a meeting first."

Chi Tang nodded happily: "It's okay, you are busy with your work, don't worry about me."

During the Spring Festival, it is the busiest time for various film companies. Basically, people like Mao Bin, including Wei Xun himself, can only take a short break after the new year.

After 10 minutes, everyone was seated in the large conference room.

Wei Xun flipped through the files sorted out by several directors overnight, and asked, "How about the films that are currently available?"

Mao Bin immediately said: "The film schedule of "Let the Bullets Fly" is still at 18%, and the reverse growth of the box office started today, because "On the Journey" broke out, and the two films have achieved each other. As for "On the Journey", today only more Out of 5% of the film schedule, "Nian Beast" and "The Fantasy Forest" have spent a large amount of ticket subsidies, and it seems that they have also made a profit at the box office, just to stabilize the basic film schedule."

Everyone realized that "People on the Journey" was coming, and they gritted their teeth and threw money at the market in order to keep the film.

And now it is the second day after the movie was released. "People on the Journey" has gained popularity by relying on the attendance rate, and word of mouth has not yet fully fermented. It is estimated that the theaters are also considering the potential of this movie, so they tentatively gave some more movies. , but not too much.

To believe whether a low-cost film can be a big hit, you still need to continue to watch the feedback from the market.

Zou Min asked as if suggesting: "Mr. Wei, should we also add a part of the ticket supplement budget to "People on Journey?"

Ticket compensation prying film, such a move, the first to start playing is Medal Media.

So everyone is familiar with this routine.

Wei Xun pondered for a moment when he heard the words, then shook his head and said: "Now everyone is paying for tickets, and we are following suit, which is equivalent to forming a vicious circle of wasting money. In this way, we will use another way to market, combining "People on the Journey" Start from the reflected social problems."

Dong Zhen hesitated for a moment when she heard the words, and asked, "Social issues?"

"Yes, social issues. "People on the Journey" fits the real-life difficulties of finding a ticket for the Spring Festival travel and migrant workers' wages. The problem of wage arrears is at the legal level. We can't help, but we can start from Start with the Spring Festival travel ticket."

Wei Xun said with a smile: "After the meeting ends later, you should contact the major airlines, railway bureaus, or bus passenger transport companies to express that Medal Media can privately issue wallets, charter trains, buses, and even ferries and tractors. We have to get in touch with all the means of transportation that Niu Geng and Li Chenggong took in the movie "People on the Journey", and then draw a lottery in the newsletter. If you buy a movie ticket for "People on the Journey", you will have the opportunity to win a return ticket for the Spring Festival travel rush .”

It is often hard to get a ticket for the Spring Festival travel home.

It is also difficult to grab return tickets after the end of the Spring Festival travel season.

But don't worry, Medal Media can help you solve it!
We charter planes, railways, buses and even cruise ships, and we will definitely let you go to any location you want on time and on time during the Spring Festival return trip!
Marketing not only depends on spending money, but also needs to be able to spend money!
Throwing tens of millions of ticket subsidies to the market may not produce any sparks, but if tens of millions of tickets are thrown out, it will really do a good job and be praised.

Dong Zhen and the others' eyes lit up when they heard the words, and they admired Wei Xun in all respects.

This planning and publicity plan is amazing!

So, after everyone discussed the specific lottery plan, the meeting was quickly dismissed and contacted with airlines, railway bureaus and other transportation agencies.

That night, "People on the Journey" released such a news on the newsletter.

@电影人在囧路：
Since the release of "People on the Journey", many viewers have complained that it is not easy to buy tickets for the Spring Festival travel home and the return trip.In the movie, Niu Geng and Li Chenggong went through untold hardships and exhausted all kinds of transportation before returning home smoothly. It is really sad.

This Spring Festival travel, do you worry about train tickets like Li Chenggong and Niu Geng?

Don't worry, because today I want to tell you a good news, "People on the Journey" has contacted @东方航空、@北京市铁局局、@上海市铁局局、@蓝天大巴通者运运、@公主号船、@ Tieniu Tractor, and other transportation companies will give you free return tickets!

Starting today, if you buy a movie ticket for "On the Journey", you will have a chance to get a return ticket for the Spring Festival travel season. It doesn't matter if you can't buy a ticket, we will buy it for you!

If we can't buy tickets, we will charter flights, trains, and ferries!

A warm reminder that the train is operated by the state department, and the railway department will consider departure only if the number of passengers in a certain period of time reaches more than half of the number of seats on a train.

Therefore, the package train does not participate in the lottery. According to the big data classification, we will help negotiate with the railway department to increase the number of trains in the areas where the movie tickets of "People on the Journey" are purchased the most.

This newsletter is also accompanied by a set of pictures.

There are photos of planes, high-speed trains, buses and other means of transportation in the picture, and on these means of transportation are hung the red silk of "People in Journey to Love Return Line".

After the newsletter "People on the Journey" was sent out, Wei Xun immediately liked and forwarded it.

Afterwards, Bao Qiang, Gao Zheng, even Bai Qianchi, Zhai Qing, Zhong Xianxian, Shi Fan and other friends in Wei Xun's circle all came to help forward and support.

Such a large luxury and such a fierce publicity offensive immediately attracted the attention of a large number of netizens on the newsletter.

In fact, the ticket supplements given by various film companies may cost more than the return ticket sent by Medal Media this time, but the few yuan of the ticket supplement, a small amount of more than a dozen yuan, is far from the shock of the plane or high-speed rail return ticket.

Ten planes, fifteen trains, three hundred buses, two ferries, and even some tractors.

When these pictures spread, the hot search of the newsletter was also detonated!
#人在囧途送回赛春运车车# was quickly ranked No.1 in the hot search!
　ps: Thanks to the boss of 'Gentleman's Action' for the reward, it's a waste of money.

　　
　
(End of this chapter)