From traffic to movie star

Chapter 311 "The Glass Slipper" Relays to Grab the Box Office!

On Valentine's Day, it snowed lightly in many places in China.

The atmosphere of the New Year has long passed, the streets are full of businesses launching Valentine's Day activities to celebrate, and the whole world is full of unfriendliness towards single dogs.

On the headlines of the entertainment circle, "Let the Bullets Fly" began to dominate the screen in January, went all the way to the Spring Festival, and then continued strongly until Valentine's Day.

Because on the day before Valentine's Day, the box office of this movie officially broke through the 20 billion mark, gaining a terrifying box office score of 20.7 billion yuan.

The whole China is boiling.

Just one movie, in just one or two months, managed to get a box office of 20 billion. The lucrative movie industry has made many capital predators bleed with envy.

What's even more exaggerated is that another low-cost movie "People on the Journey" by Medallion Media earned a box office of 9.75 million and is about to break through the 10 billion barrier. The stamina is still very strong, and it is in the full-strength stage.

"Wei Xun is making history! The box office of a single film has exceeded 20 billion, and he deserves his name as the king of commercial films."

"The box office of "People on the Journey" has been growing inversely, breaking through one billion easily!"

"People in Journey's love special line plan is launched, the third special plane takes off from Beijing today, and the number of additional trains on the two railway routes has been confirmed."

"Valentine's Day News: The movie "Glass Slipper" is released sweetly, you must watch it on a date tonight!"

After the box office broke through 20 billion, the popularity of "Let the Bullets Fly" gradually began to decline. It is obvious that the potential of this movie is about to be exhausted.

Movies such as "Nian Beast" and "Fantasy Forest", which have been waiting for this moment for a long time, can't wait to grab this part of the vacant film schedule.

This Spring Festival file, except for the two films of Xunzhang Media, all other film producers are having a hard time.

Don't talk about making money, if you don't tear up the film now, you will lose everything.

However, "People on the Journey" still has more than 40% of the film schedule locked, and the box office has risen even more fiercely. No matter how the rest of the films make trouble, they are stunned to not spit out the film schedule at all.

Now the movie "Glass Slipper", jointly invested by Medal Media and Jutong Film and Television, is about to be released again.

"I watched this movie. There are a group of good-looking handsome men and beautiful actors. The shots are beautiful. Although the plot is a bit pale, there should be a lot of female audiences."

In the medal media office, Wei Xun was doing the final work review before the release of "The Glass Slipper". He flipped through the current Internet-related advertising data in his hand, frowned and said to Dong Zhen: "But the announcement is too rigid, and it takes a lot of effort." It’s not coincidental enough, and the audience is limited to women, so it can’t support a higher box office.”

His tone was obviously dissatisfied.

Although "People on the Journey" is in the explosive period, "Let the Bullets Fly" has now been squeezed out of its potential, and "Nian Beast" and "Fantasy Forest" have seized the opportunity to make a comeback.

So Wei Xun hoped that "The Glass Slipper" would be released for a while.

It doesn't take too long, at most two weeks, the rest of the movies released during the Spring Festival will use up the most golden period of time to harvest the box office, and they will be completely cool by then.

"Glass Slipper" itself is not capable of competing with super blockbusters such as "Nian Beast".

But the release of the movie also pays attention to a time.

Today is Valentine's Day, this time is enough to make the impossible possible.

Dong Zhen looked at Wei Xun's face, and replied cautiously: "Recently, the media department is short of manpower. We are busy with the promotion of "Let the Bullets Fly" and "On the Journey", and the promotion of "Glass Shoes". The other side took over. Although his family has a strong background, but after all, he just entered the film industry and lacks experience."

"Glass Shoes" is a joint venture between Jutong and Medal, so it's normal for Jutong to be in charge of publicity.

Wei Xun pondered for a moment when he heard the words, and said: "In this way, with a budget of 1000 million, to do a temporary film marketing, I need to squeeze out the potential of "The Glass Slipper" to the maximum extent in advance, and block the potential of "Nian Beast" and "Fantasy Forest". "'s counterattack completely drained the movie market around the Spring Festival."

Only when the market is completely cleaned up and the two super-big players, Dynasty and Huaying, are hurt, can it be smoother when they start poaching people next.

Dong Zhen was stunned when she heard the words: "Temporary marketing?"

An urban love fashion movie is basically supported by handsome men and beautiful women. She can't imagine how to temporarily market it so that this movie can be qualified to compete with "Nian Beast".

"Don't forget, today is Valentine's Day. "The Glass Slipper" occupies the sky. If we want to win, we will give it the right location and harmony."

Wei Xun smiled and said, "I don't know if you've heard of couples going to die together?"

Yes, lovers go to the dead group.

Every Valentine's Day, the world is full of annoying and hateful couples. Have they ever thought about the harm single dogs get?

they do not.

They just show their affection shamelessly.

Being single is already very wronged, why should I suffer all kinds of abuse on this kind of festival?

Therefore, single dogs must learn to fight back!
On the morning of Valentine's Day, a big V named 'Mortal Kai' organized an activity called 'Couple to Die' in the newsletter.

@仙人小凯:

On Valentine's Day, I broke up with my girlfriend and I'm sad.But all over the world are annoying couples showing their affection. Their sweet appearance deeply hurt my heart.

As a single dog, we must stand up bravely, refuse to be shown affection, refuse to be stuffed with dog food.

We're going to do something!

So I propose that all the singles spontaneously form a 'Couple to Die Group', buy "Glass Slipper" tonight's prime time, the movie theater is very popular, and there are many couples.

Ordinary Xiaokai is a life news big V with millions of fans, and has a good influence.

After he sent this message, some fans immediately responded to his call and began to use "Glass Shoes" as the main battlefield for singles to fight back against Valentine's Day.

Soon, someone posted a screenshot showing that at the Guanchi Theater in the business district of Beijing, all odd-numbered seats for the "Glass Shoes" show were locked, and what's even more ridiculous was that all even-numbered seats were vacant.

The rebellion of single dogs begins here!
This funny picture, for some reason, quickly spread in entertainment forums such as newsletter, petals, and circles of friends, and more and more people spontaneously joined the "Couples to Die Group", "Glass Shoes" The single number ticket was looted by everyone frantically.

In just a whole day, in a place invisible to the public, there was a pusher behind the scenes, who pushed the popular Moments of "Couples to Die".

Even though today is Valentine's Day, the number one entry on the newsletter's hot search list is #爱情去死团#.

After clicking on it, it is a carnival of victory for a group of single dogs.

"Great work, brothers, there are still a few odd numbers for the [-] o'clock show of "Glass Shoes" at the Beijing Medal Cinema, and the nearby single dogs fill it up quickly!"

"You guys are so annoying, my boyfriend and I only bought front and rear seats."

"Hahahaha I heard the voice of the couple's heartbreak, the brothers in the couple's death group are awesome."

"Stand up and do things harder. Tonight all the couples can only sit at the front and back tables in the cinema. Long live singles!"

Modern society is under a lot of pressure. Under such high pressure, many popular things are actually very boring, but there will be many boring people who will happily do such boring and naive things together.

Under the impetus of "Couples Go to Death", "Glass Shoes" began to explode.

As the planner of this marketing campaign, Wei Xun did not expect that he would become a victim again that night.

On a date on Valentine's Day, Chi Tang wanted to go to the theater to watch "The Glass Slipper".

When he got near the movie theater, Wei Xun went to park the car first, and when he finished parking the car, he went to look for Chi Tang, and found that she was unhappy, and asked suspiciously, "What's wrong?"

"I didn't buy consecutive seats, only the front and rear seats."

Chi Tang handed over the two tickets, and said angrily, "It's all to blame for that damned couple going to die together. It's so annoying. What kind of idiot came up with such a stupid idea."

Wei Xun: "..."

　Ps:

　　Thanks to the boss of 'Gentlemen's Actions' for the reward, it was a waste of money.

　　There are actual cases of movie marketing for couples going to death. Chen Sicheng's first movie "Northern Love" was promoted by this marketing model. Those who are interested can learn more about it.

　　
　
(End of this chapter)