Literary life with cute baby

Chapter 155 Huge Propaganda Plan

In Shanghai, today is Saturday. Wang Ming drove to an apartment downstairs in a nervous mood early in the morning. From time to time, he fixed his hair in front of the rearview mirror, waxed it, and made it smooth and shiny. Going to work is a lot younger and more fashionable.

Soon a beautiful figure appeared in front of him, and Wang Ming hurriedly got out of the car to greet him. It was so beautiful~ I hadn't noticed it before.

The girl who came over was Yin Qingqing from the project team of Wang Ming Company. The girl was interested in Wang Ming at first. After several hints, Wang Ming finally noticed the sign. They also took the initiative to approach, and the woman and the man were interested, and the progress was very smooth. Today is the first date between the two.

Wang Ming had planned for this date for a long time, and everything was carried out step by step according to the plan, and it went smoothly. Yin Qingqing never stopped smiling all day long.

Finally in the evening, Wang Ming held the girl's hand. If it wasn't for sweaty palms from excitement, he would have held it forever.

When we were having dinner, an entertainment news program was broadcasting on the TV in the restaurant. About the upcoming new film of the great director Zhang Fei, the host was holding a copy of "Hero" and was talking about it.

Wang Ming was taken aback. He chased "Heroes" and liked it very much, but he never bought the physical book and forgot.

It was only when I saw the news that I realized it was going to be made into a movie? !Still director Zhang Fei!
Wang Ming couldn't help being happy for the author, and at the same time felt an inexplicable sense of accomplishment in his heart.When few people read "Heroes", he had a unique eye and noticed. He was one of the earliest readers, a veteran figure, and his comments were recorded in the comment section of "Heroes" on the Starry Sky website. good proof.

After dinner with Yin Qingqing, the girl kept getting surprises this day, and she couldn't help looking forward to the next show.

Wang Ming: "Qingqing, can you accompany me to the bookstore first?"

Yin Qingqing thought that the surprise prepared by Wang Ming was in the book city, but it turned out to be a good young man who likes to read: "Okay."

However, when Wang Ming brought Yin Qingqing to the nearest bookstore, he found that "Hero" was out of stock.

The clerk explained: "Now "Hero" is very popular, and it was all brought up by Director Zhang Da. It's terrible. All the stocks were bought by one person this morning. We have been calling to rush the goods, but there is no way. I can't win..."

This is a microcosm of bookstores all over the country. Under the influence of Zhang Fei, the sales trend of the novel "Heroes", which had begun to decline, was like a steroid shot, and the leader instantly rose, and it was aggressively catching up with "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes". "Ping Zong Xia Video Record".

Xingkong Culture and Shengjing Publishing House hurriedly held a short meeting. On the one hand, they had to fully reprint, and on the other hand, they had to redo their marketing strategies.

They didn't expect Tang Shuang to have such a showy operation, and even invited Zhang Fei to make a movie. This is awesome, they didn't expect it.

But soon, the marketing plan they just made will be overthrown again.

Zhang Fei's Shengjing Weihua Film and Television Company came to their door, and they hoped that the marketing plan of the physical book of "Heroes" could reach an agreement with the marketing plan of the movie.

The movie "Heroes" has already started preparations, and the preliminary publicity is about to start. The marketing of physical books is part of this huge marketing plan.

With the approval of Tang Shuang and Zhang Fei, several parties sat down to rediscuss the plan. Of course, Shengjing Publishing House will only participate in the drafting of the plan for the physical book, and Xingkong Culture will participate in the entire process.

Finally, after half a day of discussion, the physical book of "Heroes" re-determined the marketing plan, doubling the number of reprints from the previously planned 50 copies, and will directly reprint 100 million copies and put them on the market.

The publicity plan of the movie "Hero" is very large, divided into three phases: the first, the middle, and the last.

The publicity strategy in the early stage not only included physical books, but also produced comics, stamps, as well as film conferences, opening ceremonies, promotional videos, etc., which aroused popularity and made "Hero" a constant topic, such as hitting the Oscars and becoming the focus of entertainment.

The medium-term strategy is mainly to focus on the premiere ceremony, formulate the charter flight premiere signing ceremony, audio-visual copyright auction, the premiere ceremony in the Great Hall of the People, and hold premiere conferences in major cities such as Shengjing, Magic City, and Guangdong Province. As well as the creation of the atmosphere of major theaters, of course, there are also overwhelming advertisements, TV, radio, Internet, light boxes, street signs, bundled advertisements with mobile phones, computers and other products...

In the later stage, in addition to making full use of the huge inertia of the mid-term strategy, it will also focus on major hot spots for publicity, such as box office, such as piracy.In the later stage, it is difficult to prevent pirated discs from entering the market, but it is possible to gain continuous media attention by fighting against piracy.

At this time, the peripheral products of the movie will become the main source of income, such as novels, comics, movie character dolls, various posters, etc. At this time, Starry Sky Culture needs to participate.

……

On the third day after the Guangdong Hundred Flowers Film Festival ended, Tang Shuang handed over the script adapted from "Heroes" to Zhang Fei.

Zhang Fei recognized it after reading it, but Tang Shuang was not a professional screenwriter after all, so he would find a professional screenwriter to perfect it according to the formal script format.

After discussing the script, Tang Shuang and Zhang Fei both breathed a sigh of relief, and they chatted about other topics.Zhang Fei told Tang Shuang that the third supporting role in "Heroes", that is, the actor of Chang Kong, has been confirmed and will be played by kung fu star Zhen Li.

The image of Zhen Li immediately appeared in Tang Shuang's mind, with a vigorous figure. Because of practicing martial arts all the year round, he has a very good figure, well-developed muscles, a handsome face, sword-shaped eyebrows, firm eyes, red mouth and white teeth, and short hair. He is the successor of Li Ying. , China's new generation of kung fu stars.

It is indeed very suitable for him to play the role of Chang Kong, and he has an air of arrogance.

As for the heroine, both Zhang Fei and Tang Shuang thought that actress Zhang Yu was the most suitable, but Zhang Fei encountered difficulties when inviting her.

Zhang Fei had to make second-hand preparations. If Zhang Yu couldn't participate, then he had to have a second choice.

The remuneration of these few leading actors alone exceeds the entire cost of most of the film. From this, it can be seen that Zhang Fei has spent all his money, and "Hero" will be a big production.

"It is inevitable for Chinese-language films to enter into a large-scale production mode. Hollywood has been operating for decades. If they don't take the initiative to do so, they may be impacted by foreign cultures in the future."

Zhang Fei said that he has a very clear view of the situation, and Tang Shuang agrees with him very much. In another world, "Hero" opened the chapter of Chinese-language film production, and this world will look the same.

The film's new film launch conference and opening ceremony are currently being prepared. This is a hot spot for publicity. Zhang Fei has made a clear request to the cultural company, that is, to build momentum, focus the attention of the entertainment circle, and make it a current hot spot. .

Tang Shuang casually asked a few basic ideas, and said to Zhang Fei with a thought.

"I have an idea. Director Zhang, listen to it. If you think it's interesting, you can use it for reference..."

　Thank you Shinhwa Tianyi and the supporting role for the leading role

　　
　
(End of this chapter)