Literary life with cute baby

Chapter 188 I Have Never Seen Such a Soft Text (Please Subscribe)

For Tang Shuang, the so-called advertorials are actually storytelling, in which product information is mixed.

He could just open his mouth for a short story like this.

So when Ye Liang told him the target audience of the ad, the promotion channels, etc., he already had a draft in mind.

Facing the mobile phone with the recording turned on, he said eloquently:

For what you think, walk with you all the way

The first story——Protagonist: Xiaoye, Age: 18, Gender: Male, Status: Student
It was a day in June 2016. Xiaoye, who had just finished the college entrance examination, hurried home and today was the day when the results were released.As the top three students in the experimental class of a key high school in Guangdong Province, Xiaoye has always been a role model in the eyes of teachers and parents, and it is not an exaggeration to describe him as a top student.

Judging from the usual mock exams, as long as Xiaoye performs normally, it is very easy to get a score of more than 680 in the exam. It is not a problem at all to get into the top universities in China such as Guangdong University and Tongji University in Guangdong.However, in the middle of the screen on the computer query results page, the score of 587 points is very hideous
"Xiaoye! What's the matter with you?! Don't you just take the exam casually and get [-]? Why did you pass the college entrance examination so much? What were you thinking during the exam! It's over, it's over, how can I explain this to your dad! "

Xiaoye's mother, who is dignified and virtuous on weekdays, is a little out of control at the moment.His son has always been his pride. In the third year of high school, in order to take care of her son who is about to take the college entrance examination, she even quit her job, just to let her son successfully enter a higher education institution, but it was nothing on her mind.

That's right, parents have sacrificed so much for their children, but they just want a good result. But what is the truth behind such contrasting results?

-

Later, Tang Shuang told two similar stories, namely He Mengshan, a 30-year-old commercial director of a listed company who worked overtime late at night; and Xiao Tang, a 24-year-old street singer in Shengjing who had not returned home for three consecutive years.

Ye Liang: "It's over? Where's the advertisement?"

Tang Shuang said dissatisfiedly: "Is it okay to be patient, it's not over yet."

——The story goes back to the original scene. The high school student Xiaoye let out a long sigh of relief after seeing the grades. At this moment, he is a little excited, which is in sharp contrast to his restless mother.

In order to be able to go to the same university as Xiaojing, the girl he likes, he deliberately neglected several major questions during the college entrance examination. For the sake of love, he was challenging the authority of his parents.

"Drink my drink and you're mine."

For the sake of the original oath, so what if you enter an ordinary university now?As long as he is willing, he can still pass the postgraduate entrance examination in the university and enter the ideal prestigious school again, but at this moment, his ideal is just to go to the same university as the girl he likes.

Similarly, when it was late at night, He Mengshan took the drink handed to her by her colleague. Without the stickiness of coffee and the bitterness of tea, she carefully savored the aroma of the drink in the bottle. Adjusting her mentality, no matter what, for the sake of friendship and career, she Everyone should not forget the original intention and live a more beautiful life.

In the same way, Xiao Tang took a sip of the drink in his hand, savoring the subtle changes in his mouth from bitter to sweet. In order to give himself a better explanation for his family, he resolutely came to Shengjing at the beginning, just to pursue the possibility in his heart. A musical dream that can never be realized in a lifetime.

It has been two years and he is not popular yet, but he firmly believes that as long as he has a dream in his heart, he will succeed one day.

After the three short stories were told, without any sign of advertising, Tang Shuang finally said——

Maybe……

At this moment, you are desperate for love and firmly believe in your ideals.
Add bricks and tiles to friendship and set sail for career.
Even let go for the family, go all out for the dream.
Remember
Never live up to your original intention, even if you are the only one standing with you from the beginning to the end
And, green leaf herbal tea.

Qingye herbal tea, for what you think, walk with you all the way~
Finish.

This paragraph is the finishing touch. Before that, this copy really didn’t look like an advertisement, it was just a bedtime story, an inspirational story.

However, when Tang Shuang finished the last paragraph of "Maybe...", the whole story came alive immediately, as if after the finishing touch.

At this time, if the reader thinks about it for a while, he will find that in the previous stories, the taste, smell, and positioning of green leaf herbal tea have already been pointed out. It is a drink for young people, and it is closely linked with young people's work and life emotions. .

By endowing products with emotions, on the Internet, young people's curiosity and recognition can be gained.

Online advertisements are very different from traditional media advertisements. Online advertisements must be sufficiently creative and readable. Hard advertisements will not work, so this type of advertisement must be soft. Although many businesses have not realized this yet, Tang Shuang I know, starting from the Internet first, the advertisements will become softer and softer~
It can even be said that this is no longer an advertisement. Whether it is text or video, they are telling stories seriously, and only at the end of the story are their products mentioned.

Tang Shuang said that he didn't know anything about advertising copywriting. He lied, and he didn't lie, because he had done this business before, but he had never been in contact with it now.

After Tang Shuang finished speaking, Ye Liang thought about it for a long time. Without saying a word, he pulled Tang Shuang: "Let's go, buy a car!"

……

After sending Ye Liang away, Tang Shuang went back to school. First, she went around the dormitory, but there was no one there. To be exact, there was no one on their floor except him. Know where to go.

The other floors of this dormitory building, as well as the building opposite, were very lively, making it even more deserted.

Tang Shuang couldn't stay still, shook her head and left, coming to the library.

It was more complicated and difficult than Tang Shuang expected to take the postgraduate entrance examination of Tongji University in Guangdong Province.

The school is self-proposed, there are no official textbooks, no designated reference books, and no so-called reference answers.In addition to a few noun explanations for sending points, the professional courses consisted of four big expositions, which were actually four small papers written on the spot.

There are 50 choices for the professional foundation, which are reserved items for the real questions over the years. Literature, language, literature and other subjects are covered.In addition to the 50 multiple-choice questions, there are also four essay questions, involving ancient literature, foreign literature, ancient literary theory and Western literary theory...

This is the information that Tang Shuang obtained from his own exploration and consulting others. These exam questions involve a lot of professional theoretical knowledge, which cannot be handled by making up stories. Tang Shuang has no advantage at all. He has the same starting point as everyone else.

Tang Shuang sat down with peace of mind, and began to read according to the plan drawn up.With the help of Shi Guangnan, he listed more than 300 reference books. Although he did not read all of them carefully, according to Shi Guangnan's experience and judgment, there are no less than 50 books to be intensively read!And January next year is the exam date, and the time is tight and the tasks are heavy, which is very challenging.

Not long after Tang Shuang sat down to read, a little fairy who looked like a detective came out from a row of bookshelves behind him...

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(End of this chapter)