legendary trader

Chapter 592 Chapter 593 Which Car to Choose?

On Monday afternoon, Chen Fan came out of Huafuju, got into the car driven by Li Jian, and the car quickly started and drove out of the Huafuju residential complex.

The small car was driving fast on the streets of the imperial capital, and Chen Fan sat on the back seat with his eyes closed.

"Mr. Chen." Suddenly, Li Wu's voice was heard in his ears.

Chen Fan opened his eyes and saw Li Wu in the front passenger seat turned around and handed a stack of brochures to him. Chen Fan took it without hesitation, and glanced at the car brochures.

"We went back to the company last week and asked someone in Mr. Liu's office to check the documents at that time. The models that Mr. Liu confirmed for you were Binli Yazhi and Rolls-Royce's Silver Winged Angel. Let's go to Binli in the imperial capital. Checked with Rolls-Royce car dealers, there are cars in stock now."

Li Wu's voice continued to float into Chen Fan's ears. After Chen Fan listened quietly, he kept flipping through the booklet, looking at the color-printed car photos.

"Isn't there any suitable domestic high-end car?" Chen Fan asked after quickly flipping through the album, putting the album aside. "I remember that there are quite a few luxury versions of domestic cars."

"Mr. Chen, you want the best. At present, the so-called top luxury cars in China are generally at the level of foreign mid-range cars. If it is only a general requirement, in terms of practicality, there is no problem with domestically produced cars, but you have to be able to compete with them." The car that matches you, at present, only Binli Yazhi can do it, Mr. Liu should have considered this way at the beginning, so he chose this car."

Li Wu hastily explained, it's not that I haven't considered domestic cars, but your requirements are a bit high, and domestic cars can't keep up with your pace.

"I've heard of the Rolls-Royce brand. It's from England, right? Which country is this Binli from?" Chen Fan frowned. He didn't expect that the world's top car boasted in China could only be regarded as a mid-range car in the international market. Che, a little disappointed for a moment, said casually.

"Both cars are made in England. According to their sales staff, the two companies live next to each other, very close to each other." Li Wu grinned.

"The two cars are actually similar. Whether in terms of technology or safety, they are currently the top among large cars. But in terms of status and reputation, Rolls-Royce has a slight advantage. This is mainly because Rolls-Royce is still a special car for the British royal family so far, and the British kings of all generations have used the cars produced by Rolls-Royce to travel.”

"Oh, that's it." Chen Fan picked up the pamphlet again, found the Rolls-Royce one, and opened it up again.

"Rolls-Royce has such great energy and can hook up with the King of England. How did Binli deal with it? Such a powerful competitor village, it should have its own unique features to survive until now."

Chen Fan put down the Rolls-Royce brochure and said.

"It should be said that Binli cars and Rolls-Royce cars are pure noble cars of England. Whether in appearance or interior, they fully embody the demeanor that luxury cars should have such as solemnity, elegance, refinement and comfort. In addition, their outstanding The performance is also superior to other brands of cars." Li Wu now began to become a car salesman, and began to tell some knowledge he heard a few days ago.

"Both cars boasted that they were all hand-built. In fact, they didn't have any concept of assembly line in those days. Even if they had it, it was very simple, so the hand-made spare parts was just a promotional word, but it can also be known that the car at that time The annual output is not much.

Because the output was not much, they pursued high-quality products. They concentrated their consumer groups on the nobles of England, and later added government officials and big businessmen. That is to say, at that time, no matter whether it was Binli or Rolls-Royce, It is not something ordinary people can buy, it is not a matter of whether you have money or not, it is your status that determines that you cannot buy it.

Of course, Rolls-Royce is even more of a thief, directly tying the King's family to his side, and signing the contract is the current endorsement contract. "

"I'm asking how Binli can survive under the competition of Rolls-Royce, not the history of the two companies." Chen Fan said with a frown.

"Bin Li once ran out of money, and finally sold himself to Rolls-Royce. Later, when he became rich, he became independent. However, it is said that the situation of the two companies is not good. They seem to be looking for buyers, and they want to sell themselves to survive. But this is the news I heard from the company." Li Wu said hastily.

Chen Fan took the two booklets from the seat away again, and said to Li Wu, "Then you think it would be better for me to buy that car."

"There is not much difference between the two cars, it depends on which model Mr. Chen likes." Li Wu said with a smile.

Chen Fan looked at the brochure in his hand. The pictures of the two cars on it made him feel that there was not much difference, and the prices were similar, so he didn't know how to choose.

"Let me think about it." Chen Fan put the album aside again and leaned back on the chair back, "You said earlier that these two companies are having a hard time, so what's the matter if you have to sell yourself? "

"In order to maintain the so-called noble characteristics, these two companies have been picking and picking customers who buy cars, and they need buyers who are worthy of their cars, but now Binli has put down its airs, and only Rolls-Royce still Don’t worry, Mr. Chen, you should have guessed the predicament they are facing now.” Li Wu said with a smile, “I thought these two companies were very profitable before, but after listening to Secretary Liu talk about the information she found You know, you have to save face and suffer.”

"This car is not cheap. Even if the cost is higher, it won't cause such trouble."

After thinking about it, Chen Fan still doesn't quite understand. From the price of this model in the millions, it's impossible to lose money, and it's profitable no matter what. How could it be reduced to the point of selling himself.

"Hey, Mr. Chen, as I said before, whether it is Binli or Rolls-Royce, they still insist on making the so-called world's top cars by hand, so the output of their cars cannot be raised at all. The cost is high, and when others get together to ask for a car, they can't produce it, so they can only register and wait for the car.

In this day and age, how many people are willing to wait for you to manufacture it? People see that you don’t have any existing cars here, so they turn around and buy German or Mi cars. On the one hand, there will be no production, and on the other hand, there will be no buyers. In the end Isn't that what it is now?

And the trouble in the future is that in order to cope with the dilemma of no existing cars, these two companies can only desperately produce cars, but now the market is turning to Mi cars and German cars. Their cars are too expensive and no one wants them, but New cars still need to be researched and developed. It can't be set in stone. The research and development also consumes a lot of money, so they are forced to sell themselves for autumn work. "

Li Wu laughed and said, "The car is good, but it's too expensive, several million cars."

(End of this chapter)