legendary trader

Chapter 707 708 This disk can be manipulated
"No, if it is sold, the price of Maojian wine will collapse." Zhang Shuguang replied immediately.

"Yes, the relationship here is very subtle. In fact, I consider this factor, so I think this wine is very valuable." Wang Erge said, "Maojian wine is exported every year. It looks like one or two hundred tons. The remaining wine is not easy to sell and can only be stored in cellars. This is a fortune, why do you say that?
First of all, the wine culture has a long history in China, so it’s true, hehe.”

Speaking of this, Second Brother Wang also laughed. He doesn't like to drink baijiu, but every year he helps the winery to digest a lot of products, which is ironic.

But the words entered the ears of other people, everyone just nodded slightly, but didn't laugh along with it, and were still waiting for the next sentence.

"Now, everyone knows that the price is determined by market supply and demand. The current business philosophy of Maojian Liquor is aging. Is the price of five grains high?

Now it seems that it should be called Wumaojian. Now Wuliangjiu in the market is much stronger than Maojian. This is the reason why I paid attention to Maojian Distillery. We can restore the glory of Maojian Liquor. "

"I'm not worried about my second brother's analysis ability in the market. I just want to know how Maojian Liquor is worth 1 billion. How is this value calculated?"

Zhang Shuguang did not doubt Second Brother Wang's vision, nor did he doubt his and Zhang Jianjun's management capabilities, but what Second Brother Wang revealed earlier was that it would cost 1 billion to acquire Maojian Distillery, which was a bit too expensive.

Glancing at Zhang Shuguang, Second Brother Wang smiled again, "The property of the winery is worthless, what is valuable is its brand and the wine in the wine cellar.

I also want to put aside the brand and just talk about the value of assets, but they don't do this. After all, although they are suppressed by Wuliang now, after all, they can still make hundreds of millions of profits every year. If you pay a premium, they won't care about us at all.

Moreover, they also know that the old wine in the wine cellar is very valuable, but it is not shown on the books, and they dare not take it out easily, and they can only sell a small amount every year. "

"What are you going to do?" Zhu Qiye asked after being silent until now, he wanted to know what Second Brother Wang was thinking.

"In the future, the wine in the winery will still be the old rule. It will be stored in the cellar and sold at the end of the year. After five or ten years, it will be sold as ordinary wine. However, this sales requires skill. Everyone knows that hunger marketing is popular now. Every year, only [-]% of the products demanded by the market will be sold, creating a tight supply in the market. We will increase the price according to the trend, and within two years, the price of wine will rise, surpassing that of Wuliangjiu.

Afterwards, the decades-old wine in the wine cellar will be sold regularly and quantitatively every year, entering the high-end market of new brands, learning the model of European wine, and turning them into diamond and platinum grades.

In fact, these famous wineries are chickens that lay golden eggs. You all know the top wineries in Europe, you can’t buy them with money, you have to try your luck. "Second Brother Wang said.

"Where's the market?" Zhu Qiye asked immediately, but he patted himself on the head as soon as the words came out, and asked a stupid question. Now there are statistics on market consumption in the data, and the growth is very fast. It can be said that the halo of famous wine is blessed Under the current situation, there is no shortage in the market. Not only is there no shortage, but the supply must be controlled.

"Why not buy Wuliang Liquor?" Zhang Shuguang asked his own question. Since he wanted to buy it, he must buy the best one. Why did he choose Maojian? Maojian is well-known, but Wuliang is the strongest in the current market.

"I have achieved the position of the boss, what is there to pursue?" Second brother Wang shook his head and said, "I just want to promote Maojian liquor, so that people are tempted to surpass Wuliangjiu, and to be honest, Maojian liquor Fame is not less than Wuliangjiu."

"Isn't it a wholly-owned acquisition?" Xu Jing suddenly asked.

"[-]% shares, [-]% are very difficult, and there are additional conditions. Once we can't surpass Wuliangjiu within ten years, we will withdraw."

Second Brother Wang said, but the determination revealed in his eyes, it seems that Wuliangjiu is nothing more than that in his eyes, as long as he masters Maojian Liquor, it is easy to surpass Wuliangjiuye.

Risks come when they are said, and there is nothing good in the world for nothing.

Chen Fan sighed in his heart, he didn't drink very much, but he had heard people say that Wuliangjiu was delicious and Maojian liquor was a big brand, but the taste was a personal preference.

"Is there any more? The second brother doesn't just want to be the shopkeeper of the winery, does he?"

Xu Jing tilted her head and thought for a while before continuing to ask.

"My plan is that after taking the controlling stake in the winery, the first step is to let the winery go public. As I said earlier, what is the most valuable thing about a winery, besides the profit from selling wine every year, is the wine cellar. The value of the old wine in the store is not on the books."

When Second Brother Wang said this, the corners of his mouth couldn't help but curled up a little, his face showing a smug expression, but his eyes began to search back and forth between Xu Jing and Chen Fan.

"Make Zhuang Maojian Liquor?" Chen Fan was surprised, "After the second brother plans to go public, on the one hand, he will use the method of hunger marketing to increase the price of wine, and on the other hand, the price of wine will increase and the profit will increase, so as to hype the stock price. Discover the value of the wine stored in the cellar? Use the stock market to further increase your reputation?"

"Is that so?" Xu Jing blinked at this moment, and seemed to be thinking about the feasibility.

"In today's society, no industry can do without the financial market, so hey, you should all understand."

Second Brother Wang continued to smile triumphantly, but his eyes were full of depth.

"There are also many listed liquor companies in the domestic stock market. How confident are you in this routine?"

Xu Jing questioned it again. As she said, there are already a dozen listed liquor companies in China. The profits are indeed good, and the stock price is also good. However, due to the size and reputation of the company, neither the output nor the sales volume Go, in comparison, of course Mao Wujian is definitely the best variety to operate.

But after the comparison, Xu Jing still felt a little lack of confidence.

"Jianjun and I have researched those brands. They are all local brands. I think Xiaofan knows about them. After all, most of them are wineries in your area. As fellow villagers, you must know those brands of wines. It’s not worth mentioning, to put it bluntly, how many people know about their wine going out of the province?”

Second Brother Wang said disdainfully.

"When the second brother proposed this idea, we studied it and felt that if we want to operate this matter, we can only choose the three companies of Mao Wujian.

Wuliangjiu and Jiannanchun have been famous since ancient times, but Jiannanchun is not a problem. The company’s internal troubles are very troublesome, and its reputation has declined a lot in recent years. Wuliang is the most famous, but it is troublesome to operate. Operation, unlike Maojian, the equity is in the hands of the government and those three companies.

The reason why they can only get [-]% of the shares this time is that the four companies have to keep [-]% of the shares each. "Zhang Jianjun spoke at this time, and briefly explained the situation of the original screening.

"This disk can be manipulated." Chen Fan answered leisurely at this time.

(End of this chapter)