legendary trader

Chapter 864 865 National Wine
An inconspicuous three-story building in the suburbs of Beijing is the headquarters of Keyuan Investment. Who would have thought that this is a huge business kingdom that controls hundreds of billions of assets.

At this time, the "Juyi Hall" on the third floor of the small building was already full of people. Everyone was chatting and laughing with their business partners. The atmosphere was relaxed and lively, but this also made the room a bit noisy.

At this time, the door of the conference room was pushed open, and Second Brother Wang came in with Zhang Jianjun and others. These were all in charge of various affairs in the company. Come in.

After entering the door, he closed the door casually and greeted everyone. Second Brother Wang and the others quickly returned to their seats and sat down. There was no one else present in the room except the people in their circle.

At this time, Xu Jing and Zhang Liya acted as secretaries temporarily, and they sat down after distributing the materials in their hands.

Seeing that the materials were all distributed, Second Brother Wang cleared his throat and said solemnly: "Today, it is actually our practice to call everyone here, and we have to give an explanation to all shareholders a year ago.

This year's financial report is in everyone's hands, so let's take a look at it, and if it's okay, let's divide the money according to the old rules. "

Chen Fan did not participate in the operation of the companies under Keyuan Investment. Although he basically controlled the work of Oaktree Capital and Tianqin Investment and other institutions in the past year, he only guided the investment of several investment institutions, so it was not considered The person in charge, Second Brother Wang and the others didn't call him for a meeting.

What's more, Chen Fan still has his own business in hand, and his extraordinary investment is doing well now, so he is naturally unwilling to take over the work of those institutions.

In fact, most of the people in the room don't care much about the materials in their hands. They only care about how much this year's income has increased compared to last year, because this means that there will be more money that can be divided.

"The money earned this year is not as good as last year's increase, so the increase is less than [-]%."

"Last year was based on the foundation of the previous two years, and only made a fortune from rice stocks. Don't think about good things. The skyrocketing price every year is such a good thing."

"It's actually good to be able to stabilize last year's income this year. I'm very satisfied."

Looking at the documents in his hand, the conference room gradually became lively again.

Chen Fan is not surprised by this. After all, he does not know who are the people sitting in the room. Everyone is bound by interests. They usually take care of each other and help each other. If you want to say who is bigger than who, If you have a high status, you don't have to pay so much attention. There is no concept of superiors and subordinates in ordinary companies, and they are all casual.

After the conference room was lively for a while, Second Brother Wang tapped on the table lightly, and then everyone's conversation gradually stopped.

"This year's performance is actually good, mainly because last year's starting point was a bit high, so it seems that this year's profit increase is a bit small"

Seeing that everyone was quiet and waiting for him to speak, Second Brother Wang didn't waste any time, and directly summed up last year's achievements.

Because the profit growth of Keyuan Investment this year has obviously decreased a lot compared to usual, so at the beginning, Second Brother Wang reminded everyone that last year's profit increased too much due to the settlement of rice stocks, which made the year-on-year growth rate this year seem small. some.

As for the work summary, it is much simpler. The performance of most projects has risen steadily, and a small number of them have turned losses into profits. The expectations are very good. In addition, two projects were sold because the operation did not meet expectations. After evaluation, I feel that A worthless company.

"The previous ones are all nonsense. In fact, everyone doesn't care about it. I'll make a long story short. Now it's about the money. The profit of more than 100 billion yuan can be divided into half, and it is quite a lot, enough for everyone to drink."

Although it's a long story short, Second Brother Wang just introduced the situation and talked for a few minutes, but what everyone is most concerned about here is how much money the company made last year and how much money can be taken away today.

To divide more than 50 billion, everyone will naturally start to calculate how much dividends can be divided from the shares in their hands.

Of course, Chen Fan also did some calculations in his mind. He remembered that the money he invested in was more than one billion. I don’t remember the details, but the shares itself had 2.2%. The meaning of the dividend this time is that the second brother Wang said. Taking out 54 billion Chinese yuan and dividing it up, I can probably get less than 1.2 million yuan this time.

To be honest, is this much money?
It’s really not that much, with book net assets of more than 5 billion yuan, and a yearly profit of more than 1 billion yuan.

However, Chen Fan also knows that sometimes accounts are not calculated in this way. Just like what Zhang Jianjun said back then, if the 2.2% of the shares were sold, they would have to sell for 2 to 30 billion to accept it.

Moreover, holding shares in Keyuan means entering this circle, and this is where these shares are most valuable.

If you invest some money in, you can not only earn more profits than normal operations, but also find a group of people for mutual benefit. I'm afraid this is the fundamental reason for the existence of Science Park Investment.

After Second Brother Wang finished speaking, it was Zhang Jianjun's turn, but he didn't say much. The scope of the company's business is too large, and there are so many companies below. The next sentence, "If you have any questions, you can ask me alone, and I will explain clearly to everyone" is the end of the matter.

However, what he said seems to be a mantra. When Chen Fan participated in the distribution of money last year, it seemed that Zhang Jianjun said the same thing in the last sentence. Did anyone ask him after the meeting?

Although there is no business in saying this, it is good to adjust the atmosphere. After Zhang Jianjun finished speaking, everyone in the room laughed unconsciously. After all, it is like this every year, and there is nothing new.

After a few people came in and talked one after another, they briefly introduced the area they were in charge of, and it was the last person's turn, and it was time for Zhu Qiye to speak.

"That's what, haha, well, everyone, don't laugh."

When Zhu Laoqi opened his mouth, the people below burst into laughter. There is no way, this person usually gives people the impression that he is not a decent person. Of course, everyone knows that this is just his superficial disguise, and he is still quite a shrewd person.

"Because no one is willing to be in charge of Maojian Liquor, it is quite difficult for me to be the wine manager of Maojian Liquor who is in charge of packaging."

When Zhu Qiye said this, his eyes were still looking at Zhang Jianjun. He said that Zhang Jianjun was in charge, but in the end, because most of the company's affairs were on the side of the imperial capital, Zhang Jianjun couldn't go to the Maojian often, and finally lost his job. gave him.

"The work of Maojian this year is how to make more money. After all, we still have a gambling agreement with those shareholders. As for how to make more money, I have probably thought about it. In fact, this is all planned before. Well, I am responsible for the implementation, that is, the price increase.

This year, our plan is this. I won’t talk about how to increase the price. It will increase according to the year. The older the wine, the more it will increase.
As for the publicity that everyone knows, there are only two. First, we will start to recycle the old old wine at a high price this year.

The second is the advertisement. China TV has already negotiated that the bombing will be fully rolled out during the Spring Festival. In terms of specific details, I will disclose a little bit. Maybe after our advertisement is put in, many wineries will cause trouble. Within your jurisdiction Inside, hold it down for me. "

Zhu Laoqi talked a little too much, but what he said was cloudy and foggy, and everyone was still savoring it carefully, so he seemed to have finished talking and shut up.

"I said Seventh Brother, you have to make this clear. In your advertisement, you will not belittle the bars of other wineries. If you lose in the open, it will be difficult for us to come forward and make peace."

The conference room was quiet for less than ten seconds before someone spoke.

In fact, everyone in the front should listen to it for fun, but later it was said that there might be troubles in the winery, which attracted everyone's attention.

Chen Fan has seen Zhu Laoqi's publicity plan before, and there is nothing out of the ordinary in his impression, so he is a little confused about the situation. Right now, he can only stare over there to see if Zhu Laoqi will give an answer .

Seeing that a few people asked aloud, Zhu Qiye couldn't continue to pretend to be sophisticated, so he had to say: "Okay, okay, everyone is quiet, let me talk about the promotional ideas for this year and the next few years.

Last year, our publicity was mainly about storytelling. Through magazines, tabloids and the Internet, we publicized the fact that our Maojian liquor won an international gold medal. The effect was good, and the money was not wasted.

Of course we can't continue to tell stories this year, we have to get serious.

Everyone has participated in some state banquets, and you should know that Maojian wine is also one of the wines used in state banquets, so the focus of publicity in the next few years will be on the name "national wine". "

Speaking of this, Zhu Qiye suddenly stopped, as if intending to show off.

"National wine Maojian?"

Someone reacted and asked casually.

"Xiao Zhang, you are amazing, you can guess our advertisement in no time."

Zhu Qiye was slightly startled when he heard this, and then smiled.

"Oh, that's it. No wonder you said that other wineries may come out to make trouble. That's for sure. There are many people who can use the name of national wine, at least a dozen kinds. After all, there are many wines for the national banquet, and they are all guests. It’s your choice, there’s no rules at all.”

The two asked and answered, and soon everyone understood what it meant.

Chen Fan just frowned slightly, but soon relaxed it. Looking at Zhang Shuguang who spoke from the surprise at the beginning to the calmness later, Chen Fan guessed that there should be no big problem.

Regarding the promotion of Maojian Liquor, Chen Fan had read some proposals, but he didn't have the impression that it was promoted as a national liquor. Maybe this was Zhu Qiye's whim.

However, adding the word "national wine" in front of Maojian seems to make it full of force all of a sudden.

"This name, in fact, everyone can use it, but no one used it before.

I've consulted with them, and they said it's all right, as long as the wine they supply is guaranteed to have no quality problems, they don't care.

But they also said that if they don’t know how to endorse, don’t even think about giving out a medal.”

Zhu Qiye said with a smile at this moment, with a calm and breezy, outsider's air.

"This has to be kept a secret. To put it bluntly, let's think about it first. After using it, everyone will only think of us when they hear the national wine. Other wineries are making trouble. We don't allow them to advertise like this. If they also It’s used, it’s actually helping us to advertise, I think it’s okay, if they make a fuss, let’s make a fuss, let’s just leave the words there, and you can use it up.”

Zhang Shuguang is a little more sensitive because his family has a winery, but his family's winery is also a regional winery, and it must not be able to supply state banquets, so the impact on their family's industry is relatively limited.

And I quickly thought of a countermeasure. Whoever is qualified for the title of "National Wine" is actually the same for all wines used in state banquets. It's just that whoever instills this word into the hearts of the people first will definitely take the lead. .

"I created the national liquor Maojian, I wonder if you have registered this trademark first?"

Soon someone raised this question, probably after hearing what Zhang Shuguang said, and felt that it was really not a big deal, but what followed was that the word seemed to be quite pleasing to the ear.

Maojian Maojian.

Country Wine Maojian.

It seems that the latter is more compelling, and it also has a face when it is called, so some people thought of registering a trademark first.

"I also asked someone about registration, and the probability of passing it is extremely low."

Just like before, Zhu Qiye was just trying to keep his mouth shut, waiting for someone below to answer.

But this time, no one said anything. Except for the few insiders like Second Brother Wang, everyone in the room was staring at Zhu Qiye and waiting for him to continue.

Seeing that no one answered, Zhu Qiye just smiled and continued talking without any embarrassment.

"After our advertisement was launched, it is estimated that those wineries will definitely make trouble soon. No matter who he looks for, anyway, because it is only an advertisement, the government department will not come out to stand on the stage.

Why, because of the term national wine, he is not a regular one, that kind, how should I put it, anyway, the country does not recognize it, that is to say, the government will not come out to designate, so-and-so's wine is national wine, so-and-so's no.

Because it is not an officially recognized title, anyone who attended the state banquet is allowed in principle, including those who attended the state banquet before and were later withdrawn.

By this time, the dozen or so wineries were making a fuss. Let's apply for a trademark again. Although the probability of failure is high, this news can continue forever. It can be regarded as free advertising, although we are not short of that little money. "

When Zhu Qiye said this, everyone understood what was going on, and nodded, thinking it was a good idea.

"It's a good idea. The bigger the noise, the better. Free advertising."

Zheng Xiaopang said suddenly at this moment.

"That's right, you and Xiaofan also deserve credit."

Zhu Qiye still said with a smile.

"We have merit?"

Zheng Xiaopang was a little surprised, he looked at Zhu Qiye and then at Chen Fan.

Chen Fan shook his head, expressing that he didn't know.

"The last time you called out for a drink, Xiao Fan said that Mao Jian Mao Jian was a bit awkward, and I started thinking about it when I got back."

(End of this chapter)