legendary trader

874 Chapter 875 As long as you have money
Newspapers can also be regarded as an industry with a long history. The original form of newspapers appeared in Huaguo more than a thousand years ago. At that time, it was called Dibao. Documents of government affairs and news transcripts of political intelligence.

The rudiments of modern newspapers appeared hundreds of years ago, when Thorne published "Avesus Affairs" in Germany, which was published once a week, which was the earliest newspaper published regularly in the West.

At the beginning of the last century, with the development of the economy and society, the circulation of newspapers began to rise sharply, ushering in the golden age of the newspaper industry.

Even in the broadcasting industry, which was developed with the help of radio technology, after the radio began to enter thousands of households, the impact on newspapers was relatively small and did not have a great inhibitory effect.

What really had some impact on newspapers was the appearance of television, and the instant transmission effect of graphic voice, which for the first time put a certain pressure on newspapers.

However, the limitations of television are also very large, far less convenient to use than newspapers and radios, and because of the characteristics of the two media, a habit of reading newspapers in the morning and watching TV in the evening was soon formed, and the time for reading newspapers and TV was staggered, so Still did not constitute a very serious impact on the newspaper industry.

After all, the media industries that have gradually begun to take shape in this era are paper media, radio, and television. Paper media publishes text and pictures on paper, radio transmits sound, and television transmits sound and moving images. Each has its own advantages and disadvantages. It constitutes a relatively harmonious coexistence environment.

When you read newspapers, you just want to know some news or news that you don't know.

The fact that newspapers were the primary source of information for all kinds of news before radio, television and the Internet made them an indispensable product for most people.

But after the advent of the Internet, everything seems to have changed a little bit.

Although the network technology appeared relatively late, the technological development is very rapid.

In particular, the earliest news websites poached excellent editorial teams directly from newspapers and TV stations. They were familiar with the needs of the public, and quickly made online news impressive and attractive, attracting a large number of readers.

The decline in the total sales of newspapers actually occurred a long time ago, but it was not very serious at the time. After the emergence of a large number of news websites in recent years, the sales of newspapers began to decline like a cliff. Many newspapers not only lost money Seriously, but has reached the point where it is struggling to maintain operations.

A large number of newspapers that Liu Ying acquired in Europe were actually eliminated by the market. They could no longer maintain basic operations and needed new owners to provide them with fresh blood, otherwise they would have to go bankrupt.

In the past, Chen Fan didn't care much about Liu Ying's continuous investment in newspapers in many countries. In fact, even now, he doesn't pay much attention. After all, the value of these newspapers is so great, even if they go bankrupt, they won't lose much money. .

And during the Spring Festival, I heard Liu Ying say that IKOS plans to start to enter the TV industry, and plans to continue to expand the coverage and integrate on the basis of several cable TV stations that have already been acquired, and finally make a large-scale and influential TV station. Big TV.

Well, Chen Fan didn't care about money at that time, because at least in his opinion, buying a TV station seemed safer than buying a newspaper. Although the investment in the TV station was larger, at least the vitality of the TV seemed to be much stronger than that of the newspaper.

Therefore, at this time today, Chen Fan was very surprised and conflicted when he suddenly heard that Liu Ying had agreed to Layton's new development strategy for the company, which was to increase the acquisition of local tabloids.

"Are you kidding? Buying a regional tabloid at this time?"

Chen Fan asked hesitantly, his tone revealing his displeasure.

"I know what you're trying to say, but I read Layton's proposal and I think it's great"

Liu Ying heard Chen Fan's emotions at this time. In fact, she didn't know that the influence of paper media in modern society is declining, so she also tried to make changes, including moving the resources of the newspaper to the Internet and establishing the website of Ekos Company. Hope to attract some readers.

Although so far, it seems that the website is doing well, and the valuation of the website is pushed up by capital, but the problem of profitability is still in front of her. Of course, this is not a problem for their website, but a problem for the entire industry. No effective monetization method was found.

"We conducted a survey of readers, and they are interested in major international events, but none of the newspapers under our company have any advantages, and we found that readers' feedback on local news is actually very high.

They want to know what's going on in the area every day, and"

When Liu Ying seemed to be planning to discuss Layton's new strategy with Chen Fan on the phone, Chen Fan felt that the phone in his hand was getting hot, "Okay, daughter-in-law, don't talk about that plan anymore, just put Send me the plan by email, and I’ll take the time to read it.”

"Okay, I'll send you the plan in a while."

Liu Ying heard that Chen Fan was not interested, so she immediately stopped promoting their new company strategy to Chen Fan.

"Back to the previous question, I have no objection to your continuing to expand your business. I guess those newspaper offices are not worth much, but there is no problem with the trip to the United States that will come soon. Let the work be handed over to Layton and the others. You We will definitely leave trustworthy people in the company, with them watching, how about we go to the United States to take a good look?"

Chen Fan turned the topic back to the trip to the United States that was supposed to take place within half a month.

Hearing that Chen Fan had already made arrangements to directly let Layton take charge of the acquisition transaction, although Liu Ying still wanted to do it herself, but
"Okay, I'll wait for your news. The US has completed the acquisition. Let's go to the US to have a look."

Liu Ying readily agreed, the work is endless, even if it is handed over to her subordinates, after all, the plan was drawn up by Layton, and he should be able to easily manage the acquisition plan.

After Chen Fan came home in the evening, he turned on the computer at home and downloaded the email from Liu Ying, about the plan for the future development strategy of Ekos.

The opening chapter of the proposal is good, and it clarifies the difficulties that the newspaper industry is facing now, because some readers have changed from reading newspapers and news to online news, resulting in a decrease in the number of readers and a decline in newspaper sales.

There is no such thing as TV and radio here, because these two media have been around for a long time, and the readers who should be diverted have already been diverted, so most people in the industry believe that the sharp drop in newspaper sales in recent years is the cause. Because of the rise of online news.

Immediately after the plan, the paper media and online news stations were compared, and the advantages and disadvantages of each were listed separately. In the final summary, a definition was clearly drawn. In terms of timeliness and interactivity, online news has an undoubted advantage. This is precisely the important reason why online news can attract readers.

It is impossible for newspapers to be published at any time anyway. In terms of timeliness, it has always been the weakest link among all media. TV and radio stations can broadcast important news at any time, but newspapers do not have this ability, so timeliness is reported to the newspaper industry. Those who have never thought about how to reform to solve this problem.

And their way to deal with it is to dig deep and meticulously after the news breaks out, and to attract readers by tracking in-depth reports.

But this advantage disappeared after the website news produced a hot column.

Of course, the importance of print media is still there. So far, because most of the journalists live in newspaper offices, news websites have not yet established a large team of reporters. As a result, most of the current news websites are secondary to the news of print media. Processing, very few scoops.

However, according to Layton’s analysis, I believe that this problem will be gradually solved in the near future, because now such websites have noticed this shortcoming and started to make up for it. They attract independent journalists and freelance writers to serve them , to gain priority for reporting.

It is also because the paper media has spread all over the news channels of all social strata, and it still has an absolute advantage in information collection.

Because the scale of news websites is still small, they pay more attention to big news, and rarely report on small local events. Except for sensational news, most of them are ignored, because They don't have the energy to do it.

It is precisely because of this defect that according to Leiden's vision, some regional newspapers were acquired and local news was collected through them.

According to the feedback from readers, they are not only interested in world events, but also interested in various information happening in their local area.

However, due to insufficient sales, most of these newspapers are on the verge of bankruptcy.

For this kind of newspaper, the total price will not be very high, so the investment will not be too large, but it can go deep into the bottom of society, understand and report relevant news.

In Leiden’s plan, newspaper offices in densely populated and economically developed urban communities are given priority for acquisition, and they are used as a point to radiate the surrounding areas, and to transmit information to the general newspaper offices acquired by various countries for newspaper editors to filter news.

Of course, all these news will be published on the news website of IKOS, which is also a way to attract local netizens and increase the influence of the company's news website, providing them with local current affairs news.

Chen Fan didn't read the rest of the content carefully. In fact, when he saw the middle, Chen Fan roughly guessed what Layton was thinking, and weaved a spider web to enclose the towns and villages.

If you can't compete with those mainstream newspapers in the metropolis, then turn your attention to the local area to attract local readers.

Although it is not clear what effect Layton's plan will achieve if it is implemented, Chen Fan feels that it is still somewhat reliable.

Looking at the time, it was already past 9 o'clock in the evening, and it was afternoon on Ou Lu's side. I don't know if Liu Ying is at the company or at home at this time.

Chen Fan took out his mobile phone and dialed it. He didn't intend to stop the plan. Just like what Layton said in the plan, he selected 10 to 20 local newspapers for acquisition. They will become pilots and continue to expand once the strategy is effective. , otherwise give up.

Even if there are 20 local tabloids like this, Chen Fan estimates that the funds needed are only a few million yuan. It is true that the cost of trial and error is not high.

After the phone rang twice, it was picked up, and Liu Ying's lazy voice came out of the receiver.

"Hehe. I've read the information you sent, and it's okay. Anyway, the investment cost is not high. Let's try it, and give up if it doesn't work."

After chatting and joking with his wife, Chen Fan turned the conversation back to the main point of the phone call.

"I knew that you could also see the advantages of this plan. The idea is still good, and the investment cost is not much."

Liu Ying smiled on the other end of the phone, her voice revealing her joy.

"Then you should arrange it as soon as possible. Since Layton proposed this plan, let him take charge of it. You just wait for my news. When the time comes, I will fly to you first, and we will go there together."

Chen Fan said.

"Alright, I met with Boeing's sales manager two days ago, and they invited me over to see their products, and they said they would arrange to fly over the prototype. Since I'm going to the United States, I told them not to fly over, and we went directly to They look at the factory."

Liu Ying said on the phone.

"A big plane like the 747, do they still have prototypes for customers to try?"

Chen Fan has read some reports and knows that these custom-made private jets are expensive, often costing hundreds of millions of dollars.

Because the people who buy these planes are the wealthy class, they not only think a lot about the safety of their private jets, but more importantly, enjoyment on the planes.

I was a bumpkin before, and after looking at Bombardier's prototype, I thought it was good. In fact, I bought a normal model, and almost didn't modify the design too much.

Last year, the family boarded their newly purchased luxury yacht "Hongyun". Although this boat was custom-made by others, Liu Ying still made many modifications after she decided to buy it. Chen Fancai also boarded this boat. We know that both airplanes and yachts can be modified on a large scale according to the owner's preferences. Of course, if the modification is too large, the safety needs to be evaluated.

In fact, this boat was not paid by Chen Fan, it was bought under the name of Chaofan Investment Company, and the company paid for it. The first person to use this boat was Zheng Xiaopang.

There is no way, now Chaofan Investment Company's own business is making a little money, and if it doesn't buy something to spend, the annual income tax payment makes Zheng Xiaopang feel a little sad.

"Their company has a 747 technical demonstration aircraft. In addition to being used for technical demonstration, it has also been modified according to the design of a private jet. Their company usually uses it as a company business jet."

Liu Ying said with a smile over there, "According to what James Lime said, there are currently three privately customized 3 large passenger planes being manufactured in their factory, and most of the work has been completed on two of them. We can see to the real thing."

"Business is very good. The value of these three aircraft is estimated to exceed one billion yuan."

Chen Fan sighed a little, there are really many rich people in this world.

"Even if we book now, we will have to wait until the end of the year to start manufacturing according to the order of contracts. There are already several contracts in line."

Liu Ying continued on the phone.

"Add more money, ask if I can jump in line?"

Hearing that the newly ordered aircraft would not start construction until the end of the year, Chen Fan thought that it would take at least two or three months to build an aircraft, and at least half a year for interior decoration and test flight.
Doesn't that mean you won't be able to get the plane until the end of next year?
(End of this chapter)