From teaching to superstar

Chapter 361 Advertising Planning (16)

When Hu Yang walked into the dwarf mansion, he saw Shi Yu and his secretary were already waiting here.

Hu Yang was taken aback for a moment, and then showed a bright smile.

Shi Yu also smiled and walked over quickly to hold Hu Yang's hand.

"Mr. Hu, welcome to our dwarf group, please!" He said politely.

"Boss Shi, you are too polite, this makes me Alexander." Hu Yang said with a smile.

He is like this, if the other party ignores the answer, he will do his duty, and he will definitely be too lazy to say anything else.

But Shi Yu was so polite and went to the hall downstairs to meet him in person, Hu Yang was really under pressure.

The two walked towards the elevator while chatting.

Soon, they arrived at a small conference room upstairs, where several middle-aged men and women in suits and leather shoes sat.

"Mr. Hu, let me introduce you."

Shi Yu briefly introduced the names of the company executives in the conference room and the business they were in charge of to Hu Yang.

After a wave of business exchanging, everyone exchanged pleasantries before officially entering the theme.

"Let's talk about advertising planning first, everyone is very busy." Hu Yang said to them.

Everyone else nodded in agreement.

Hu Yang said: "Mr. Shi last night at the [Southwest Charity Gala] bought the advertising plan I provided with the highest transaction price of 6000 million yuan. For me, it is not a happy thing. On the contrary, it also makes me happy I have insomnia."

Hearing the truth from Hu Yang, everyone in the small conference room couldn't help showing a sincere smile.

The eyes looking at him are also more kind.

In particular, the two of them felt that Shi Yu spent so much money from the company to photograph an untested advertising plan provided by a teacher and a star.

They thought that Shi Yu was really confused.

If Populus euphratica still appears as a savior, it will definitely arouse their greater dissatisfaction.

Now at least it's not annoying.

"I've also told Mr. Shi that I can only do my best to plan this advertisement. Now, please tell me about the new products that the company will launch soon." Hu Yang said solemnly.

He didn't ask Shi Yu for any information about the product last night.

But from the information about Shi Yu that Sun Guobin and Uncle Sun gave him yesterday, it can be seen that the main business of the Dwarf Group is health care products.

So Hu Yang recalled some of the better advertisements for health care products in his previous life.

Even if there is no similar, you can learn from it.

The most important thing about advertising is creativity and coverage, as long as you provide enough creativity.

As for how to increase the coverage rate, it depends on whether Shi Yu and his dwarf group have strong funds, which has little to do with him.

Hearing Hu Yang's inquiry, Zhou Xiaosheng, who was in charge of product development, cleared his throat and began to introduce the product they had just successfully developed.

From his dictation, Hu Yang knew some relevant information.

The products are divided into capsules and oral liquids, and are ready to be sold in the form of kits.

The latter sentence is what the sales director said.

The ingredients of the capsules are mainly melatonin and some other ingredients.

The oral solution is bifidobacterium-oligosaccharides, hawthorn, and poria cocos.
Zhou Xiaosheng also thoughtfully introduced to Populus euphratica the main functions of these ingredients and what effects they have.

He also didn't talk in a cloud and fog, making people confused about what he was talking about, but clearly expressed the applicable crowd and efficacy of this product.

To put it bluntly, it is to improve the quality of sleep, clean the intestines, and laxative.

"I have a question, I hope you can give me a definite and accurate answer, otherwise, I will not do this advertising plan, and 6000 million will be credited into your company's account later." After listening to Zhou Xiaosheng's introduction, Hu Yang said, asked with a serious look.

Seeing his cautious expression, the others also looked at Hu Yang seriously.

Being able to pay 6000 million for this problem is definitely worthy of everyone's attention.

"Teacher Hu, please tell me everything you know." Shi Yu solemnly promised.

"Okay, I would like to ask about the side effects and toxicity of melatonin, the main ingredient in the capsule, on the applicable population."

This point is very, very important, so important that Hu Yang would rather give 6000 million yuan than plan an advertisement for him to harm others.

Because health care products are meant to protect health, not to harm others.

No matter how great the effect is, at least it should not be harmful to the human body.

Moreover, Populus euphratica knows that melatonin is a hormone secreted by the pineal gland. Anyone who has studied biology knows that if supplemented with external hormones, the organs that secrete this hormone will gradually reduce their secretion.

Once you stop taking supplements, insufficient secretion can easily cause your own endocrine disorders.

Of course, if the self-secretion is not enough to meet your own needs, it is still necessary to supplement it from outside.

"Mr. Hu, there are indeed side effects. According to the results of our animal experiments, this side effect is not serious. Except for some experimental subjects who will have short-term dizziness after taking it for a short period of time, no other side effects have been found. The reason why the driver is not suitable for use."

"As for the question of toxicity, I can't give you a definite answer. I can only say that the current research results on the toxicology of melatonin show that there is no clear toxicity problem with melatonin. Eating melatonin products in moderation will not jeopardize human health.”

Zhou Xiaosheng lowered his head and pondered for a while, looked at Hu Yang and said.

His eyes were clear and there was no intention of dodging.

"Well, but let's be a villain first and then a gentleman. I don't know much about these things. I hope that what you said just now can be formed into a legally binding document. There is no problem." Hu Yang said.

Although he has read many books, he still doesn't know much about these things.

He has great admiration for Shi Yu himself, but it doesn't mean that Shi Yu and his people believe everything Populus euphratica says.

Maybe his words will make them feel that Hu Yang doesn't trust them.

But Hu Yang still said it.

It's better to say yes upfront than to argue later.

"Teacher Hu, there is no problem." Shi Yu agreed without hesitation.

He didn't feel any displeasure with Populus euphratica's actions.

On the contrary, they think that Populus Hu Yang is very clear-headed, and he recognizes his ability more.

After signing the legal documents, Hu Yang began to read the materials provided by them.

In fact, there is not much, and I read it in more than ten minutes.

Putting the materials on the table, Hu Yang closed his eyes and thought quietly.

Fingers tapped the conference table rhythmically, making a pleasant sound.

Shi Yu's lips moved, and at the same time, he used his eyes to stop other people who wanted to ask questions.

Looking at Populus euphratica with eyes closed and thinking, Shi Yu couldn't help but smile.

But it soon disappeared.

Because the financial pressure of their dwarf group is very high now, if this product is not successful, he may really have to go to the rooftop.

So he still looks forward to Hu Yang being able to plan an eye-catching advertisement.

They feel that Hu Yang is really thinking about how to plan the advertisement of this product.

In fact, Hu Yang's mood at this time was like the mess left after countless muddy horses galloped past.

Because their upcoming product is very similar to a health care product that has been sold for more than ten years and is still very popular on Earth in the previous life.

It is also used to improve sleep and laxative.

Now what he has to consider is not how to plan, but whether to take out this advertisement.

After all, the reputation is really not very good.

Populus Hu Yang can fully imagine that when this advertisement starts to be widely publicized.

There are definitely countless people who are complaining about themselves.

There is no doubt about this.

Therefore, he had to weigh the pros and cons, whether it was worth his effort.

But thinking of Shi Yu throwing 6000 million lavishly last night, Hu Yang couldn't help but sigh, this is his seven inches.

Although he didn't have a dime in his pocket, he was able to help many poor and needy people.

"President Shi, let's sign another supplementary agreement." Hu Yang said with a sigh.

Shi Yu thought that Hu Yang couldn't come up with a good plan, so his eyes dimmed.

"Mr. Hu, let's not talk about the money. I gave the 6000 million willingly. No one forced me with a knife." Shi Yu waved his hands with a forced smile.

Hu Yang had told him about this on the phone before.

"Boss Shi, you misunderstood. I already have a plan in my heart that is very suitable for this product. I need to sign a gambling agreement with you. I wonder if you are willing."

Hu Yang knew that he had misunderstood, so he quickly explained.

Shi Yu was slightly taken aback, the gambling agreement?

Can't help asking curiously: "What is the gambling agreement?"

Others also looked at Hu Yang with doubts, and they couldn't understand why Hu Yang suddenly said that he wanted to sign a gambling agreement.

This has nothing to do with advertising planning.

(End of this chapter)