From teaching to superstar

Chapter 363 Turned out to be born (36)

Looking at this gambling agreement, Hu Yang showed a smile,
Then he said, "Did you name this product?"

"Sleep treasure." Cheng Yu replied.

That's what they named it.

Hu Yang shook his head and said: "This name is not good, it is too common. It is so common that it cannot be found in the vast number of similar health products. It does not occupy any advantage of 4 at all."

"Mr. Zhou said just now that melatonin is secreted by the pineal gland, and the position of the pineal gland in the brain tissue is similar to that of platinum in precious metals. Why don't we call it [Melatonin]?" ?”

"And the name [Melatonin] sounds high-end, don't you think? Compared with 'Sleep Treasure', it can make our products stand out from many similar products."

In fact, Populus euphratica has changed the concept here. The pineal gland is very important, but its status is not what he said.

Because no matter if a single brain tissue is missing or damaged, the person is doomed.

But Shi Yu and the others didn't think about it for the time being, but heard that Hu Yang named the new product [Melatonin], and his heart couldn't help beating fast.

This name seems to be born with a special atmosphere.

"Okay, from now on they will be called [Melatonin]." Shi Yu said with a final word.

He also thinks the reputation is very good.

This is a good start.

Hu Yang nodded with a smile and continued: "The name has been chosen, then the next step is the positioning of the product."

"Wait, Mr. Hu, isn't our product a health care product? It's already clearly positioned, is there any other positioning?" The sales director asked in confusion.

The others also looked at Hu Yang suspiciously.

Could it be possible to locate other tricks?
"Yes, we not only want to position it as a health product, but also position it in the category of [gift]." Hu Yang affirmed.

This made them even more puzzled.

"Gift?" Cheng Yu couldn't help asking.

"That's right, it's gifts. Who do you think is the main consumer of health care products? Who do you think is the most willing to spend the money?" Hu Yang's two consecutive questions made them fall into thinking.

Everyone thinks that the elderly consume health care products, but most of the time they are not the main consumers.

Especially those old people in rural areas are even more frugal.

These old people have worked hard for their children all their lives, and when they grow old, they are reluctant to spend an extra penny on themselves.

Because they are getting older, the quality of sleep is definitely not good, but as long as they are not sick or in pain, they will never take the initiative to go to the hospital for a check-up, just procrastinating and suffering.

In fact, the children and younger generations, they know that the old man can't sleep well, but they don't take it too seriously, and they don't feel nervous like a serious illness.

But when they saw a different product that said it could improve the sleep quality of the elderly.

And the price is not expensive, do you think they will buy it?

There is no doubt about this.

Therefore, the younger generation is the main force to buy these products.

If the effect is quite good, I will continue to buy it in the future.

At the same time, the word-of-mouth of this effect will also spread in their circle, and they will actively recommend others to buy.

Hu Yang told them his analysis one by one.

In fact, this is only separated by a layer of membrane, and there is no mystery if it is pierced.

What's more, these people here are all old people in the health care product industry.

In retrospect, you will know whether what Hu Yang said is correct.

Especially the sales director, he couldn't help but nodded.

"But how to make people agree?" asked the sales director.

This is a very critical and core issue.

Hu Yang said leisurely: "The Spring Festival will be in more than three months, and the young people who have worked hard outside should also go home to celebrate the New Year."

But this has nothing to do with positioning the product as a gift.

Just as they were thinking.

Hu Yang slapped the table violently and shouted loudly: "We don't accept gifts for this year's festival, but if you want to accept gifts, you can accept 【Melatonin】!"

This voice kept echoing throughout the conference room.

Immediately, Shi Yu suddenly stood up and looked at Hu Yang in shock, he could think of the power of this advertisement.

This year's festival does not accept gifts, but if you want to accept it, you will accept 【Melatonin】.

In an instant, the three words [Melatonin] were fixed in the category of gifts.

What needs to be done now is to get consumers to accept this concept.

The hardest thing in the world is to put your own thoughts into the brains of others.

It's harder than putting money from someone else's pocket into your own.

"How to do it?" Shi Yu asked sharply.

"Propaganda, overwhelming publicity, because there is no time for you to slowly cultivate the market for this concept." Hu Yang said without hesitation.

"We can only use the force-feeding method to get everyone to accept it. As long as they turn on the TV, open the portal website, and open various communication software, they will see our products. Even when they get up at night to go to the bathroom, what they see outside the window is our advertisement."

Shi Yu and the others looked at Populus euphratica with wide eyes and incredulous expressions.

This.
But I have to say that this is definitely an effective method.

Most importantly, just as Hu Yang said, their dwarf group doesn't have much time to spend.

If this product does not rise again, it is waiting to go bankrupt.

"It's publicity expenses." The manager in charge of product promotion said with a bitter face.

He admits that Hu Yang's method is really good, but he is discouraged by the cost of publicity.

"I can't bear the fact that children can't be trapped by wolves. Think about the approaching Spring Festival, how many people will buy our products then?" Hu Yang said firmly.

If you decide on one thing, then you must do it well.

After he "don't want" fame, he has no scruples.

"Listen to Mr. Hu, I'll figure out a solution for the money." Shi Yu said after thinking for a while.

He decided to believe in Hu Yang again, and he couldn't think of a better way than Hu Yang.

Besides, just for a while, Hu Yang has already proved his strength to him.

In addition, he took a look at the half-finished gambling agreement, maybe it can really take effect.

The most important thing is that, in Shi Yu's opinion, without the advertising plan of Populus euphratica, at most, he can survive for a month and a half.

There is still a chance to be reborn from the ashes.

So, he chose to gamble!

The betting agreement can take effect, and the plan of betting on Populus euphratica can make their products a hit.

"Boss Shi, you made a wise choice." Hu Yang said with a smile.

It is a pleasure to be trusted.

Then Hu Yang continued to talk about the advertising plan of [Melatonin].

First use the soft text to start attacking the city, so that everyone has the most basic concept of [Melatonin].

It is best to use a research report on the secretion of melatonin from the pineal gland published by institutions in China or Obaro continental countries.

This is to take advantage of some people's psychology that the moon in foreign countries will be particularly round.

Then the broadcast media started to deepen everyone's impression, especially the morning and night broadcasts.

Immediately afterwards, the major TV channels and portal websites, news websites, etc. carried out bombardment propaganda.

Hu Yang also specifically pointed out that this advertisement must be shown on CCTV.

Because no matter what, CCTV represents authority in the minds of many Chinese people.

What can be shown and played on it is a good thing.

The bad is impossible to appear on it.

"By the way, don't just remember to promote the advantages of the product, but also the disadvantages of the product." Hu Yang thought of something and added.

"Mr. Hu, will publicizing the shortcomings deter people who want to buy?" one of them said.

Without Hu Yang's explanation, Shi Yu said: "Teacher Hu is right, there is no perfect product in this world for the time being, and after talking about the advantages and disadvantages, it will make people feel more authentic and reliable."

Hu Yang nodded.

In fact, consumers have the same psychology.

I bought this thing for its advantages and benefits, without any disadvantages or side effects. Is this reliable?

Anything too perfect will always be suspect.

Flaws make it feel real.

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(End of this chapter)