From teaching to superstar

Chapter 398 Discussion
Before finishing chatting with my sister-in-law, Han Tianle called.

"Old Han, what's the matter? Has the data come out?" Hu Yang asked with a smile.

"Not yet, but I can estimate a rough value, and the specifics can only wait until tomorrow." Han Tianle is no longer as nervous and apprehensive as before the commercial was released.

Hu Yang knows that there are professionals on the TV station to conduct a survey on ratings or interest in advertisements.

As for how to investigate and how complicated it is, they don't know.

Don't worry about these things either.

Just need to know the correct result.

"Well, when the data comes out, you can just send me a WeChat message." Hu Yang said.

"I'll tell you when the time comes."

After Han Tianle finished speaking, he waited for a while and said gratefully: "Old Hu, thank you."

"What are you talking about, two brothers for a lifetime, if you say thank you, you will be divided." Hu Yang said unhappily.

Han Tianle on the other end of the phone laughed a few times, he was really grateful to Hu Yang.

Although the current sales of these diamonds are going to be, but being able to cooperate with Zhou Xiaofu Jewelry proves that it is a success.

The jewelry company left by grandma will not go bankrupt.

Can Han Tianle be unhappy?

"I won't bother you anymore, you must be very busy now." Hu Yang said.

"Well, I'll call you when I'm free." Han Tianle was not polite to Hu Yang either.

In just a short while, several calls came in from his mobile phone.

After finishing the call with Han Tianle, Hu Yang was going to continue chatting with Song Wenjing.

But before the message was sent out, Shi Yu's phone call came in.

He was also talking about the diamond advertisement tonight, he praised without hesitation, and at the same time asked Hu Yang cryptically if he could fly back to the capital to host the advertisement.

But this is impossible, Hu Yang simply told Shi Yu that he was going back to the snow area.

Hearing this kind of thing, he shut up instantly.

Instead let Hu Yang pay more attention to the [Melatonin] advertisement.

After chatting briefly for a while, it hung up.

Looking at the brightly lit Rongcheng University, Hu Yang smiled.

I started chatting with my sister-in-law and the water group in [Happy Club].

In advertising companies all over China, many technical backbones are working overtime.

On the [Southwest Charity Gala] held by the Ministry of People's Livelihood on the 15th, Shi Yu bid a sky-high price of 6000 million for the advertising plan provided by Populus euphratica.

At that time, it caused an earthquake no less than magnitude [-] in the advertising industry.

Many people think that Shi Yu is trying to gain attention, or Hu Yang is crazy to want to be more famous.

And if it were any other time, the national anti-money laundering department might have come to them long ago to investigate whether they have the possibility of money laundering.

It's just that the 6000 million was donated, and no one launders money like this.

Although people in the advertising industry think Hu Yang and the others are crazy, it doesn't prevent them from always paying attention to the progress of the matter.

In their eyes, the diamond advertisement broadcast on CCTV tonight is the touchstone for verifying Populus euphratica's advertising planning ability.

This diamond ad is played in the conference rooms of countless advertising agencies.

In a large advertising company, a young man stood up and said, "Mr. He, this advertisement proves that Hu Yang has a certain ability in advertising planning, but it is not worth 6000 million."

"According to their propaganda, diamonds are the testimony of love, but there is no figure of a man in the entire advertisement, at most it is the narration of Hu Yang. If I were to plan it, I would definitely add a man." He continued Said.

"Because this not only reflects that love needs two people, but also conforms to the traditional concept of our country, which is the harmony of yin and yang." He saw that everyone was listening to him quietly, and his voice became louder and louder.

However, a few people listened to his words with seniority, and a trace of ridicule flashed in their eyes.

It's really too young to think that I'm amazing because I have successfully planned two commercials recently.

Because what these old people see is not just superficial.

There is also their own channel, this advertisement is not the only one, but a series.

In just 1 minute, the screen switches so frequently.

In the eyes of professionals, it is a taboo, it will distract the audience's attention, and finally do not know what it wants to express.

However, the last advertisement word closely links all the pictures together.

【Diamonds are forever, a diamond will last forever】.

When they heard this advertisement, their scalps were numb.

I hope that the love between two people can last forever, which is what every couple in love expects.

The stable chemical properties of diamonds are almost permanent.

Transforming this attribute into the eternity of love is like a stroke of genius.

Let the whole ad instantly sublimated.

The essence of the entire advertisement is this advertisement, and everything else is secondary.

It's not unimportant, it's just compared to the advertising words.

Hearing the young man's words, Mr. He tapped the table with his knuckles and said, "I'm not here to listen to your faults, but to let you tell me whether you have the ability to produce an advertisement comparable to this one."

"Xiao Chen, can you plan it?" After speaking, he turned to the young man who had just spoken.

Suddenly, his face became hot.

Pick a mistake, who wouldn't?

But to make something comparable to this diamond ad, it's really, really hard.

Xiao Chen's lips moved, and finally fell silent.

"Mr. He, did you get any rumors?" asked the director of advertising planning who had been silent.

"Well, I received the news that the international jewelry giant Thiers is going to enter the Huaguo jewelry market with all its strength." Mr. He said solemnly.

As for why Tills didn't come in before, that's not what they care about now.

Hearing Mr. He's words, everyone in the conference room could feel how big the cake was.

The most important thing is to establish a good cooperative relationship with international jewelry giants, which is of great benefit to the company's future development.

"What is the other party's request for the advertisement?" The director continued to ask.

"I don't know, but I guess it must be related to this advertisement." Mr. He said.

Everyone agrees with this statement.

"It will take at least six days to know the full content of the advertisement, unless the advertisement that has not been broadcast can be obtained in advance." The director said.

"CCTV protects this advertisement very well, as you know." Mr. He rubbed his head and said.

Listening to their conversation, Xiao Chen couldn't help asking: "Mr. He, are there any other advertisements? A series?"

Mr. He nodded and said, "Two series, thirteen commercials, tonight's total film covering two series."

For a moment, Xiao Chen was stunned.

He just said, why did he feel a little weird when he first saw this advertisement.

Now I finally figured it out and understood why those people laughed at him.

A series of advertisements is the most difficult to plan.

He has a deep understanding of this. Before he planned two successful advertisements, one of them was a series.

At the beginning, when he wanted to link them together, his head hurt so much that he was about to hit the wall.

Finally let him succeed.

However, the energy and time spent in it are clear to everyone else in his presence.

Therefore, looking at this diamond advertisement again, his eyes became different.

This time, it is no longer to look at it with a wrong eye, but to look at it carefully with a learning attitude.

In addition to the excellent photographers and editors, the smooth flow of every screen switch is the advertising planner who is really admirable.

(End of this chapter)