Wanjie Technology System

Chapter 50 The Cake That Moved the Apple

Global Mobile Magazine: With the advent of the Star system, its excellent performance is already more advanced and easier to use than Android and Apple systems.In the days to come, it seems that another mobile phone system war is coming.

If the Android and Apple systems can't come up with more advanced systems, they will become the dust of history just like Rukia's Symbian system back then...

Following the reports of these media and the evaluation and evaluation of the Xingchen mobile phone system, they are all optimistic about the Xingchen mobile phone system.

Qin Hailang and Qin Xianhe certainly didn't want to miss the opportunity of such an exposure when they saw the news, so they directly spent 5 million to start promoting the Xingchen mobile phone system in the media and TV advertisements!
In this way, the Xingchen mobile phone system directly broke through to 8 million users!
8 million users is not small.It can be said that now the Star mobile phone system has formed a position and strength that cannot be underestimated in China.

…………

Apple's Huaxia branch.

In the president's office, President Jack just closed the video conference with the headquarters just now.

After lighting a cigarette, Jack puffed out the clouds, but his heart was filled with irritability.That's right, he was scolded by the senior management of the headquarters just now!
The reason is that the number of Huaxia Xingchen mobile phone system users has reached 8 million!Among them, Apple mobile phone users accounted for 1500 million, and the remaining 6500 million were Android mobile phone users.

Judging from this data, Apple should be very fortunate, because their competitor Android occupies a larger number.

But Apple couldn't be happier.

Because these 1500 million Apple mobile phone users rebelled, they directly flashed their iPhones to the Star mobile phone system.That is to say, although these 1500 million users use their Apple mobile phones, the system inside is not the Apple system.In this way, the software APP in the user's mobile phone and the Apple Store have become the APP in the Star Software Store.

In other words, these mobile phone users will no longer use the Apple Store and the software in it in the future, which is a huge loss for Apple.

Now the Xingchen mobile phone system has moved Apple's cake.

This cake not only includes the system, but the most important thing is that Apple lost the official payment channel of Apple for these 1500 million users, and also lost the 30% commission income of APP.

This is a direct monetary loss!
Everyone knows that Apple is very domineering. Apple stipulated that APP users must use official payment channels for rewards, and they have to take 30% of the income.

What Apple did back then was to focus on the reward function of Huaxia App users, and it was nothing more than trying to earn more from Apple users.This is Apple's forced 30% "toll fee"

Apple is the only one in the world to do this, which is very annoying.At that time, those companies in Huaxia could only swallow their anger and could not resist at all.

This forced 30% "toll fee" means that developers who want to provide the following functions in iOS software (such as user subscriptions, in-game virtual currency, game levels, access to high-end member content, or provide full-featured versions, etc.) must Use Apple in-app purchases. iOS software can use in-app purchases to allow consumers to pay "tips" to digital content providers, and related software must not use other buttons, external links, or other methods to allow consumers to use payment channels other than Apple.

The function of tipping has increased along with self-media, live broadcast, and payment for knowledge in recent years. Nowadays, active self-media platforms including Weixin and Toutiao, live broadcast platforms such as Yingke and Huajiao, and knowledge question-and-answer platforms such as Zhihu and Fenanswer The frequency of use of the tipping function is very high.This kind of reward method also has "Chinese characteristics".

Apple is aiming at this point to come up with this overbearing 30% commission!
Therefore, no matter what kind of App you buy music, novels or videos, you can only purchase it through the payment channel of the Apple App Store (IAP)

For example, last year, users of Yingke on the iOS side needed to recharge through the IAP channel. For the same recharge of 6 yuan, they could get 60 "diamonds" on the Android side, but only 42 "diamonds" on the iOS system.

For example, a fan uses the Apple mobile phone system to reward his favorite anchor with a rocket of 500 yuan in Douyu. For the 500 yuan, Apple first takes a 30% tip.Then the remaining 350 yuan is divided fifty-fifty between Douyu platform and the anchor.

If the fan tipped with an Android phone and system, the 500 yuan will not be drawn from the Android system, and the 500 yuan will be divided between Douyu platform and the anchor.Such a person gets 250 yuan.

But if you use the Apple system, in the end, the host only has 175 yuan, which is 75 yuan less.

For example, a reader rewards a leader for a book written by an online novel author. The leader is 1000 yuan. If you use an Apple mobile phone to tip, the Apple mobile phone will directly collect 30% of the "toll fee".The remaining 700 yuan is divided between the novel author and the novel website.

If the reader uses an Android phone to tip the author, then the 1000 yuan will be 500 yuan for the author and 500 yuan for the website.

Anyway, many people and companies are very familiar with Apple's domineering regulations!
But many enterprises can only be 'submissive'.After all, there are Apple users there. If you don’t use and agree to my terms, I’m sorry, but the Apple store will directly remove your app from the shelves, so you won’t even earn any money.

Many companies have protested: tipping is a gift from users to content contributors, not an official Apple App selling things to make money.

It's a pity that the store bullies customers a lot, so you have to bear with it if you are upset, unless you don't want to mess around.

But it is different now, with the launch of the Xingchen mobile phone system.Once those Apple mobile phone users upgrade to the Xingchen mobile phone system, the software store, payment method, and APP in it all become the Xingchen store and Xingchen's software.

In this way, even if people use Apple mobile phones, they will not be bound by the Apple store, so that Apple can no longer charge the 30% "toll".This results in a direct monetary loss to Apple.

Those 1500 million users give their authors, anchors, or various rewards, which have nothing to do with Apple.

Do you think Apple can't be angry?That's why Jack was scolded.

Apple was so arrogant before that Apple phones can only use the Apple system, and Apple phones cannot be installed with the Android system.It's different now, your Apple phone and our Xingchen phone can be swiped!

Directly broke the monopoly of the Apple system.

If the Xingchen mobile phone system moved Apple's reward cake, it would be better to say that it broke the monopoly position of the other party.

"It seems that we need to go to Star Technology Co., Ltd." Jack said to himself in a deep voice after lighting a cigarette.

(End of this chapter)