gossip dad

Chapter 1075 The Wrath of the Top Giants

In recent years, many people may have noticed a problem.

Those are the title sponsors of popular entertainment variety shows, mainly divided into two categories: mobile phone manufacturers and beverage manufacturers.In the category of beverages, the title sponsor is either a product of Yi Nai or a product of Meng Nai.

The expenditure in this aspect is much larger than that of PepsiCo and Coke, which are more powerful.

This is actually something to pay attention to.

Pepsi, Coke, the main products have always been three yuan a bottle, more than [-] ml.It used to be very profitable, but so many years have passed and prices have risen so much, their prices have not changed much.

And even for their new products, the price is often around four or five yuan.

The main beverage market for planting flowers is actually quite stable, and the price is quite cheap, which belongs to mass consumption.

But the dairy and beverage industries are different.

Not to mention the many reasons. In short, the packaging of new products of Yi Nai and Meng Nai is getting better and better, but the unit price of a single bottle is also getting higher and higher.To a certain extent, this is also paying for these overwhelming advertisements.

Where does the money come from without raising prices?
How can you advertise without paying?
Without advertising, where can someone buy it?
No one buys, who will pay for the increased price?

It's a crude cycle.

Of course, if most of the money is spent on it, then the quality... can't be said, can't be said.

In short, the joint naming of "Love Letter Hefeng Soda Water" and "Rio Cocktail" undoubtedly broke the potential harmony between Yi Nai and Meng Nai.

We are so optimistic about you, how can you get rid of us and go it alone?

If you want to do it alone, I will make it impossible for you, believe it or not!
There is no doubt that this is the confidence of large trans-provincial enterprises, they are so domineering.

Soon, Mengnai announced that it had reached a naming agreement with "Creation Group", and said that it was very optimistic about "Creation Group".In the public relations rhetoric, dirty water was often poured on "Training Camp".

Such an ugly practice, it is hard to believe that it came from the official V of a big company, this is a model that doesn't want to lose face at all.

As for Yi Nai, it was miserable. She gave up "Creation Team" before, and now she has lost "Training Camp".After working for a long time, they returned empty-handed, and they couldn't spend their money. Are you angry?
Angry, Yi Nai, continuing her usual domineering style, actually directly banned the sale of "Love Letter Hefeng Soda Water" and "Rio Cocktail" in Mongolia.

As soon as the news came out, the beverage and dairy industries were directly shaken.

The giant is waving his fist again, and the small businesses watching are terrified.

In fact, with such a domineering behavior, except for Mengnai, the rest of the companies are powerless to resist.

This is also one of the important reasons why major beverage brands dare not enter the dairy industry.

You can't play other people's games.

For a while, many people expressed their views on the Internet.

"This...Xu Yuan has caused trouble this time."

"Speaking of which, the last time the two giants of the dairy industry approached Xu Yuan to speak for him, Xu Yuan backhandedly pulled Ji Duobao, which already made them very upset. This time, Yi Nai exploded in an instant!"

"Is this Yi Nai's warning to Xu Yuan? Take a look at Xu Yuan's beverage empire, herbal tea, soda water, cocktails... If this continues, how far will Coke and milk go?"

"I heard that some time ago, Yi Nai also followed suit and made a cocktail, but it didn't sell at all. Does this mean she has a grudge against Xu Yuan?"

"I feel sorry for Xu Yuan. As a Mongolian, I really like to drink love letters and wind and Ruiou."

"Brother, without further ado, go to the supermarket and buy them quickly. Maybe you won't be able to drink these two drinks again in the future."

"I definitely can't drink it anymore. Our family owns a supermarket, and now we can no longer enter Love Letter, Hefeng and Ruiou."

"Ah? Why? Yi Nai is so awesome?"

"I don't know, anyway, it's a notice issued by the relevant department to prohibit the sale, it seems to say that there is a problem with the quality of the product..."

"Sure enough, the miracle of Yi milk has appeared again. The only thing I'm looking forward to next is the cross-province hunt. Let's take a gamble. When will Xu Yuan be taken away?"

"Hahaha, the pen upstairs! Someone really went to look for Xu Yuan, but it seems they couldn't take Xu Yuan away."

Is there an official who wants to take Xu Yuan away?

That's not true, of course, but it's not too far off the mark.

The place where Xu Yuan lives is not an ordinary residential area, but a mansion area with famous names in the imperial capital.A [-] million mansion, nothing else, but the only advantage is that it is surrounded by dignitaries.

After all, Meng Xiaoxuan consulted Zhao Ke when she bought this villa.

In this kind of community, once outsiders inquire about the news, the security will notify the local officials to investigate these people.

Therefore, as soon as the scene of "the flood rushed into the Dragon King Temple" was staged.

They are also official personnel, so the imperial capital is naturally more violent.

The group of people in Mongolia left in despair.

Of course, the reason they asked Xu Yuan to "assist in the investigation" was very "justifiable", otherwise they might not have gone back so easily.

Although the matter ended here, Xu Yuan was never the one who was beaten passively.

Soon, several shareholders of Jingxi Mall sold their shares, and a mysterious major shareholder settled in Jingxi and became a member of the board of directors.And this major shareholder is Bian Xue!
Behind her is Xu Yuan.

On the same day, Jingxi Mall opened the "Mongolian Special Area", which mainly includes Love Letter Hefeng Soda Water, Rio Cocktail, and many other Xuebao, Guangming, Sanyuan, New Hope, Yantang, Tianyou, Changfu Wait for the local milk brand.

Those milk brands that cannot be seen in Mongolia can be seen here.

Moreover, this channel is specifically for Mongolia, and the Mongolian ID can get the first-time delivery.Of course, netizens in other regions can also buy it at will.

The greatest significance of the existence of this special area is to allow most people to have access to mainland milk brands other than Yi Nai and Meng Nai.

This is a big deal!
The impact on the two giants of the dairy industry is unparalleled.

More than ten years ago, they could beat local milk by quality.

Today, more than ten years later, they can only rely on modifying the rules to prevent the growth of local dairy companies. What does this mean?
In terms of quality, they are regressing.

It is ironic that the industry standard is going backwards in the face of a thriving domestic dairy industry!

Soon, Yi Nai and Meng Nai expressed their strong dissatisfaction with the Mongolian province special area of ​​Jingxi Mall.And urge the relevant official departments to deal with this matter quickly, otherwise the consequences will be serious.

In this regard, Jingxi Mall did not respond.

A week later, there were some subtle changes in the official positions of the province.The leadership of the imperial capital parachuted into Mongolia, paving the way for a huge official change in Mongolia a year later.

Before that, Yi Nai and Meng Nai had nothing to do with Xu Yuan for the time being.

Their previous methods were useless in front of Xu Yuan, but the "Creation Mission" became their only hope.

(End of this chapter)