gossip dad

Chapter 1119 Frozen Co-branded New Product Launch
After all, domestic tearing up is a trivial matter. With Zhou Yu and Wu Lei both expressing their opinions at the same time, and reuniting, netizens have no opinion.

It's just that the two consecutive tear-ups have brought a wake-up call to the industry.

The industry has also begun to pay attention to the movement of tearing fan in the fan circle, and gradually has an intention, that is, to use tearing artists with caution.

Industry reputation has gradually become important.

In foreign countries, although there is no big fight, Disney has ushered in a bumper harvest.

In the first half of this year, neither Disney nor Xu Yuan made much progress.But the Disney family has a big business. In the first half of the year, their previous works were released all over the world. In addition, they also invested in other works. In the first half of the year, Disney alone accounted for [-]% of the global movie box office.

It was a shock to God.

Many people also took the meaning out of context and made alarmist arguments, saying that the confrontation between Xu Yuan and Disney had failed.

Netizens who don't know the truth are really misled.

In fact, in the struggle between the two, although Disney is indeed the stronger side, the battlefield situation has always been far superior to Disney.

With its solid foundation of works, Disney has blossomed everywhere.

Xu Yuan did not stand still.

With the help of the movie "Frozen", Xu Yuan brought a linkage to his industry.

Jiduobao, Love Letter Hefeng Soda Water, Rio Cocktail, BodyArmor Sports Drink, Pecholing, all released "Frozen" co-branded products.

For a time, the country completely became a sea of ​​ice and snow, so that the summer had not come completely, and it disappeared.

Similarly, other friendly and cooperative brands have also cooperated with Xu Yuan in corresponding activities.

Brioni released an exclusive Frozen co-branded model.

Porsche has also launched a Frozen customized model, and it is closely related to Xu Yuan, the father.

According to statistics, Xu Yuan's endorsement has increased Porsche's sales in Huahua tenfold and fivefold in Asia as a whole.

Sales in Asia account for half of global sales.

You can even say that Xu Yuan revitalized Porsche by himself.

So Porsche's attitude towards Xu Yuan is not difficult to understand.

Including this shooting, even if it is a western fairy tale drama, modern products will not be shot at all, but Porsche still provides the vehicle sponsorship for the whole process.

Most of the transport for the crew was a luxury Porsche.

This kind of support, until Xu Yuan and the others went to the Alps, Porsche still did not stop supplying them.

……

"I've been searching in the Alps for a long time. I promise, this mountain must meet your requirements." Oldman was wearing thick clothes, after all, it was still a world of ice and snow.

Xu Yuan looked up and was really satisfied.

To turn "Frozen" from a cartoon into a live-action film, the most labor-intensive thing is the special effects.

There is a huge gap between animation special effects and live-action special effects.

There is a section where Elsa takes off her gloves, exposing her snow and ice abilities.Elsa, who was afraid of being regarded as a monster by others, ran all the way to a snowy mountain, where she liberated her nature and built a city of ice crystals with magic power while dancing.

Later, Elsa's sister Anna and the wilderness survivor Christopher met in the snow and started a journey to find Elsa.

All of this needs to be done in the snow mountain in front of you.

"Has the environment been tested?" Xu Yuan asked.

The selection of scenes for filming is definitely not just about visual effects.

Security is also a very big consideration.

There are actually many beauties in planting flowers, but because of the low level of development in the past ten years or so, it was difficult to be selected by the crew.In recent years, this aspect is changing, and more and more scenic spot conditions have come out.

However, the genre of the film and television industry has shifted again. Urban dramas have begun to be popular, and costumed martial arts have become a niche instead, so this wave of dividends has not been delayed.

At the same time, the unscrupulous use of green screen and special effects further made the crew choose to shoot in the studio in order to save time and cost.

But it is undeniable that as the market becomes more mature and the literacy of the audience becomes higher, good films can always emerge.

When the film and television industry enters the era of high-quality goods, it will be the time when major domestic scenic spots will usher in explosive development.

"Don't worry, Xu, I have a professional team to evaluate, this place is very safe." Alderman said, pointing to the top, "See there? The only troublesome place is that place."

"It is estimated that the amount of snow stored there is relatively large. But because the terrain is too steep, we cannot accurately measure it."

"But they said that even if the amount of snow there exceeds expectations, as long as we don't go up, there will be no trouble. The highest and lowest point we shot is halfway up the mountain, so there will be no conflict."

Gary Oldman swears by it.

Xu Yuan nodded, no problem.

boom!
Xu Yuan suddenly tilted his head slightly.

A snowball hit Oldman accurately.

"Oh, my God!" Oldman held his poor nose, this is a snowball pinched by some idiot, it is almost pinched into a hockey puck, flower Q!

"Emma, ​​are you sure you want to start this war?" Xu Yuan turned around and squatted down, pinching a snowball.

"Come on, I want to destroy you on behalf of the Ice Queen!" Emma fired again.

Xu Yuan dodged again.

However, he was still hit by a snowball, which was Zhang Zifeng's sneak attack.

"You guys are finished!" Xu Yuan could naturally avoid the snowball, but that would be too boring.Since everyone has a taste for elegance, why not just have fun.

"Look!" Xu Yuan threw a super high snowball.

Zhang Zifeng covered his head and ran around in the snow.

But if you have the perspective of God, you will find that the direction of the snowball thrown by Xu Yuan is fixed.

As for Zhang Zifeng, as if inspired by Xueqiu, although the route was tortuous, it eventually coincided with Xueqiu.

boom!
Zhang Zifeng was headshot with precision.

"Hahaha..." Emma laughed from ear to ear.

But the next moment, a small snowball smashed into her mouth.

Fortunately, the air quality in this place is not bad. Although it is not as sweet as in the United States, the snow here is edible.

"Fight!"

The rest of the staff also joined the battle group, and everyone had a great time.

After all, after the real filming started, everyone still didn't know how Xu Yuan would torture them.

Xu Yuan's looseness is loose, but the requirements for shooting are also very high.

"Should we be quieter?" A staff member asked Oldman.

"Don't be stupid, brother, are you afraid of triggering an avalanche? That's a movie!" Oldman laughed. "Under normal circumstances, to trigger an avalanche requires a loud noise of 140 decibels. However, it is difficult for a human voice to achieve that." this condition."

"What's more, this place has been tested and reinforced by professional organizations, and the surrounding snow is very safe."

"I dare say that as long as Xu does not use TNT on this land, there will never be an avalanche here."

"So, go and play with confidence!"

(End of this chapter)