gossip dad

Chapter 1184 Whose Cheese Moved?

All entrepreneurs, as if they hadn't seen it, no longer like it.

why?
It's very simple, because this copywriting is different from the previous scratching copywriting, this copywriting is very painful.

If you want to say what Disney's dominance in Hollywood has brought to the global film industry, there may be many.

But what's most important?
There is no doubt that it is the concept of IP!

Furthermore, it is the concept of the Marvel Universe.

What is the core of the Marvel Universe?
Is it Iron Man?

Is it Team Mi?
Is it the Avengers?
Is it a special effect?
Is it a big investment and big production?
No.

It is copyright!
Disney is able to dominate the entire Hollywood by relying on the Marvel universe, and has countless profits around the world, relying on only these two words.

In fact, this trend already existed in Star Wars and even earlier, but at that time, the word copyright was far from being developed to the fullest extent it is today.

Leaving aside the real-life influences of peripherals and co-branding, once a superhero is pulled into the Marvel Universe, it will be sublimated instantly, and the box office of the film will be basically guaranteed.

With IP as the center, Disney can create any intermediate link in their system.

Big character, crew, TV show, movie, superstar, next big character, crew... the cycle goes on and on.

Making money has become secondary, and the control is the key.

As for Disney's set, the whole world is learning crazily.

Especially the flower market.

Because the current Huahua film market is not inferior to the Beimi film market.

The Beimi film market can give birth to a giant like Disney.

So what about the flower film market?
Who will be the Disney of flower-growing movies?
Is it crazy?

No, it's the company that controls the "Marvel Universe" of flowers.

So in the past few years, Huahua set off an IP frenzy.

Sun Wukong?
Nezha?

Conferred God?

Westward Journey?

Ancient times?

Tomb robbing?

Shushan?
As long as it is an IP that has a certain influence in the hearts of the public, it will start to be acquired.

However, the results were not good.

After a wave of hot money, various big IP productions did not produce any attractions.Instead, a lot of chicken feathers were left behind, and all the entrants suffered heavy losses.

This not only makes people suspicious, is it because the big IP is not working?

This doubt exists only for a short time.

Because it turns out that in Hollywood, big IP is absolutely feasible.

Transformers, X-Men, and Justice League are all examples, not to mention the Marvel Universe.

The real problem is that these IPs are not carefully crafted, but a layer of money-making scumbags. It's no wonder that they can become classics, and they deserve to be hit the street one by one.

In this wave of painting cakes, some people lost all their money, and some people ran away after picking up a wave of money by relying on top streamers and big IPs.

These people are not ambitious people, they don't want to be Disney who grows flowers, they just want to cut leeks.

This situation lasted for several years, and the value of IP began to fall, seemingly being beaten back to the prototype.

but! ! !
At this juncture, the ones who started to acquire and hoard IPs in a big way are the companies that really want to become Disney.

Some time ago, it was these companies that entered the film and television industry on a large scale.

After the boom of big IP subsides, it is time for big IP to really play a role.

Because the current film market for planting flowers cannot produce Disney.

It must take many years after the concept of IP is deeply rooted in the hearts of the people before Disney will come into being.

Without the Spring and Autumn Period and the Warring States Period, where would the great Qin unification come from?
The general trend of the world is to divide and combine, and there are not many "divisions" to spread concepts, how to "combine"?
The hot money that ended up first is actually equivalent to helping these truly ambitious companies.

The competition for planting flowers in Disney has entered the second chapter, "Growth and Collision of Concepts", from the first chapter "Conception".

In the second stage, several truly impressive IP works will emerge.

They enclose each other as kings, and they fight fiercely with each other.

Just like the battle between "Teenage Mutant Ninja Turtles", "X-Men", "Transformers", and "Fast and Furious" in Hollywood many years ago.Only the final winner is eligible to form the "Marvel Universe" and push the process to the third chapter - planting flowers Disney!

But now there is a problem.

That is, the IP accumulation of these companies is enough.

But these IPs that have been used in a short period of time cannot play a role for the time being, and they will not be able to shine again until they enter the third stage.

So now, major film and television companies need a new batch of IP to conquer cities and territories.

But... this batch of IP is different from before.

The previous IPs were mainly for making money and getting popular. You can come to any style. There used to be a lot of such resources, just buy, buy, buy.

The second batch of IP is for the final construction of the universe, so the new IP of each company must be in the same line, so that it can build the world in the future.

This can't be bought, bought, bought, it's not so suitable.

This requires a dedicated person to create.

After such a big circle, I finally came to the original one.

It needs to be created, and there has been an IP pre-cooling before.

Therefore, various companies have tacitly started to lower prices.

The price of the original content market has been greatly suppressed by major film and television companies.The income of many original creators has dropped sharply, but the overall demand of the industry has increased. This situation is very abnormal.

Without price protection, creators no longer care about their creations, and plagiarism begins to appear on a large scale.At the same time, due to the decrease in profits and the increase in the cost of rights protection in disguise, a lot of unhealthy trends have appeared in the original market.

The space for originality is getting smaller and smaller.

If things go on like this, Zhonghua will not usher in the third chapter of Huahua’s Disney project.

Because in the second chapter, the excellent originality has disappeared.

You copy me, I copy you, after two or three years, the industry will have nothing to copy, because everything is the same.

There is no book to read on an e-book platform, which is the best example. Their content has all been homogenized and non-original.

The novel industry and the music industry have learned from the past, and the film and television industry must not repeat it.

Because the volume of the film and television industry is huge, if this kind of cultural and creative ability really disappears, it will deal a huge blow to the entire spiritual civilization of planting flowers.

The consequences are not just something an industry can bear.

That is likely to be the decline of a generation's spiritual civilization.

It may also cause cultural invasions in other regions, just like the invasion of cold waves many years ago. What is terrible is not its economic benefits, but the spiritual bewitchment and enslavement of a generation of Kazakhs and Koreans.

Xu Yuan's proposal is to prevent such a horrible situation.

This may seem fake, but in fact, it is not difficult to get the result after careful deduction.

There is only one reason why this proposal did not get the support of a big boss, and that was that Xu Yuan raised the price of original content in disguise.

Crack down on plagiarism, then these big bosses will not be able to buy the IP they want at a low price.

As content providers become tighter, their worth and right to speak will also increase.

These film and TV bosses absolutely do not allow one more hand to take money out of their pockets.

Even if the money originally belonged to that hand, not the bosses themselves.

Mr. Kang said indignantly: "Xu Yuan overestimated the influence of content on a film and television work."

President of a certain art: "There are so many scripts for planting flowers, scripts are worthless at all, what is lacking are good film and television companies and directors!"

Person in charge of a certain bird film and television: "IP is already cold, we will not give IP creators too much right to speak, it turns out that they are not worth it!"

One company after another began to speak out and boycott Xu Yuan's copywriting.

(End of this chapter)