gossip dad
Chapter 23 High-level endorsement and low-level cooperation
Chapter 23 High-level endorsement and low-level cooperation
No, it cannot be said that it has become a general trend for a while.
But Meng Xiaoxuan has been the trend since the Spring Festival Gala.
In the past two months, the good and the bad have been overwhelming her entertainment news.It's completely unreasonable for an artist who is still acting and should have lost traffic, to actually explode during the dormant period.
"Penguin didn't sign a contract with you?" Li Yuan couldn't believe it. With such a big heart for Penguin Music, they didn't pay close attention to Meng Xiaoxuan's huge popularity?
Meng Xiaoxuan shook her head and said, "Before, Penguin and I were just in an ordinary cooperation contract, not an exclusive one. The company negotiated for me three or seven points, three for me, and seven for Penguin. I disagree, and I ask for at least five or five points. Then It remained stalemate."
As soon as Meng Xiaoxuan explained, everyone knew the specific situation.
So everyone will be more surprised.
Yang Ying has long been a high-level partner of Penguin Music. Under the circumstances of such a huge resource gap, Meng Xiaoxuan was able to beat Yang Ying to the top of Penguin Music's new song chart and pop chart.
This is the crushing of pure strength!
"It seems that Huang Yiyun Music knew the news and wanted to compete with Penguin Music." Li Yuan analyzed.
They were chatting at the side, Xu Yuan slowly exited the room, and dialed Ningmeng's phone in the corridor.
"Hey, how's it going, I think I've met your request." Ningmeng's voice was very confident.
"It's not bad." Xu Yuan said, "What step have you talked about with Huang Yiyun?"
"The proportion of the share, I haven't communicated with you about this, so I can't talk about it." Ningmeng said, "However, I have initially communicated with the people at Huang Yiyun's side, and they must have signed a high-level cooperation contract with Meng Xiaoxuan, which will maximize the benefits. .”
"For high-level cooperation, the split is generally [-]-[-]."
"[-]-[-] is not enough." Xu Yuan shook his head, if it was [-]-[-], there was no need for Meng Xiaoxuan to leave Penguin Music.
The music platform itself is not biased, so even if Meng Xiaoxuan is on an ordinary contract and Yang Ying is on a high-level cooperation, Penguin Music's side is still in the same boat.
Even after Xu Yuan bewitched Ningmeng, the bowl of water was actually tilted towards Meng Xiaoxuan.
In all fairness, Penguin Music has done a very good job.
The reason why I feel that I can leave is because Penguin Music has a strong background and will not give in easily.However, Huang Yiyun's music has begun to show signs of decline in terms of copyright, and his attitude is a little weak in the face of large traffic.
On the other hand, Xu Yuan knew the quality of the music he brought. With his own music, Huang Yiyun's future would be very bright.He had no reason to let Huang Yiyun take advantage of it for nothing, but he still didn't appreciate it.
He knows these things, but others don't know, and can't tell them.
"Go and discuss the betting agreement with them. Within two months, Xiaoxuan will release another single. The winner is determined by reaching the top of Huang Yiyun's hit song chart. If you can't reach the top, then we will accept a [-]-[-]% share. We are four. But if we climb to the top again, we want three seven, and we are seven!"
"Climb to the top again?" Ningmeng's voice was extremely surprised, "Impossible, no singer can top the charts for two consecutive songs, unless the king and queen come out again, but I think..."
Ningmeng didn't even know how to popularize the common knowledge in the industry with Xu Yuan, a layman.
This is not a new song list, anyone can win it again.This is the hot song list, even for first-tier and super-tier musicians, being able to reach the top ten is considered to be up to the standard.
"I don't want what you think, I just want what I think! Do as I say on this one, and you can discuss the rest yourself. I have already transferred your salary to you. See you on Alipay."
Xu Yuan hung up the phone.
When everyone was still immersed in the fact that Meng Xiaoxuan's "Little Lucky" reached the top of Huang Yiyun's Hot Song Music Chart, he was already thinking about how to do it next time to reach the top again.
Xu Yuan paid Ningmeng a very high salary, even higher than what he said at the beginning.
Because Ningmeng also performed better than what he said at the beginning.
Meng Xiaoxuan's Little Lucky reached the top of the music chart again, and the shock caused was not at all inferior to the first time she reached the top.
The impact is even greater.
The most direct impact is... Haoyue Film and Television finally couldn't hold back anymore.
Back then, in order to sign Meng Xiaoxuan, they made a large part of the profit, the biggest of which was the share of the music income, so they almost didn't take it!
This is the main reason why they were able to successfully sign Meng Xiaoxuan.
But now, both Haoyue's boss and Wu Jinlong have regrets.
But they are not without a hand.
The share of the music is divided, so they get a higher share in terms of drama appointments and endorsements.This is also the reason why Wu Jinlong was so irritable after Meng Xiaoxuan rejected Gufang and signed for Chang'an.
The money is much less!
In terms of endorsements, due to Xu Yuan's lack of cooperation, he has never had a big income.
Sitting on a treasure mountain but unable to cash in, this is simply the most uncomfortable thing in the world.
So, when Meng Xiaoxuan was in the limelight again, they used Dongfeng to discuss a high-level endorsement that was enough to satisfy Xu Yuan.
Wu Jinlong couldn't wait to send the contract to Xu Yuan for him to have a look.
When Xu Yuan opened the file and looked at it, a sneer flashed across the corner of his mouth.
Donkey brand?
It is indeed high-end, and the internationally renowned luxury brands will never drop in price!
Spokesperson of Huaguo District!
The level of this endorsement is very high, but after carefully reading the contract, Xu Yuan found that it was not the case.
Usually, a brand’s endorsement, from high to low, is roughly global spokesperson, intercontinental spokesperson, Huaguo spokesperson, full-line endorsement, series endorsement, single product endorsement, brand ambassador, brand friend, and promotion ambassador.
Due to the rise of the Huaguo market, luxury brands entered one after another, and the first batch of donkey brands that entered Huaguo were severely impacted.Before and after the Spring Festival this year, the sales amount of donkey brand dropped by 30.00% year-on-year, and this trend is still increasing.
In order to recover the market, they need huge traffic.
The four little queens are their goal.
Because Meng Xiaoxuan has been in the limelight recently and has become the most trafficked, so donkey brand chose Meng Xiaoxuan.
But they put tough demands in the contract.
time limit!
For spokespersons of this level in Huaguo District, contracts are basically signed once a year, or even every two years. This is the trust in the partner.But in Meng Xiaoxuan's contract, the donkey brand gave her the time to sign once a quarter.
Three months!
This is the level of donkey brand's trust in Meng Xiaoxuan.
In other words, although Meng Xiaoxuan got the endorsement from the Huaguo District, in fact, if it wasn't for her traffic, the donkey brand would at most give her a chance to be a brand ambassador or an endorsement for a single product.
This is the pride of the donkey brand, and it is also the inexplicable sense of superiority of the crooked nut.
Earning Huaguo's money, and still looking down on Huaguo in the international community, it is really a bit cheap.
Moreover, in order for Meng Xiaoxuan to accept the contract, they added a clause.That is, if this cooperation is happy, then donkey brand will send another series of endorsements after this cooperation.
What does it mean?
It means "I just spend this endorsement fee, and I will use you for three months"!
Because the donkey brand is sure to dig out and retain the part of Meng Xiaoxuan's traffic that belongs to their customers within three months.After that, Meng Xiaoxuan was useless.
The following series of endorsements should be regarded as "gifts" for Meng Xiaoxuan!
In other words, it is to downgrade Meng Xiaoxuan's Huaguo District endorsement, and the series endorsement is your true level.
This kind of contract lacks the mutual respect and favor of the spokesperson and the endorsement brand.
To put it bluntly, it is just to use your traffic.
This kind of endorsement, maybe some celebrities who are eager to make money, or artists who have no confidence in their future, may accept it with gritted teeth, and then pretend to be beautiful on the surface, but in fact they know what they are.
But Meng Xiaoxuan is definitely not this type of person!
Whether it's Meng Xiaoxuan or Xu Yuan, they will never accept this endorsement!Three months later, the endorsement downgrade will deal a fatal blow to Meng Xiaoxuan's commercial value and popularity!
"Hey, Xiao Xuan accepts this endorsement!"
Xu Yuan called Wu Jinlong.
On the opposite side, came Wu Jinlong's laughter.
That voice was very piercing, as if saying, so you are just like this!
It's a pity that Wu Jinlong couldn't see it.
If he could see the cold smile on Xu Yuan's face, he might not be able to laugh.
During the push period, one chapter will be updated at [-]:[-] noon and two chapters will be updated at [-]:[-] pm every day. Thank you for your support!
(End of this chapter)
No, it cannot be said that it has become a general trend for a while.
But Meng Xiaoxuan has been the trend since the Spring Festival Gala.
In the past two months, the good and the bad have been overwhelming her entertainment news.It's completely unreasonable for an artist who is still acting and should have lost traffic, to actually explode during the dormant period.
"Penguin didn't sign a contract with you?" Li Yuan couldn't believe it. With such a big heart for Penguin Music, they didn't pay close attention to Meng Xiaoxuan's huge popularity?
Meng Xiaoxuan shook her head and said, "Before, Penguin and I were just in an ordinary cooperation contract, not an exclusive one. The company negotiated for me three or seven points, three for me, and seven for Penguin. I disagree, and I ask for at least five or five points. Then It remained stalemate."
As soon as Meng Xiaoxuan explained, everyone knew the specific situation.
So everyone will be more surprised.
Yang Ying has long been a high-level partner of Penguin Music. Under the circumstances of such a huge resource gap, Meng Xiaoxuan was able to beat Yang Ying to the top of Penguin Music's new song chart and pop chart.
This is the crushing of pure strength!
"It seems that Huang Yiyun Music knew the news and wanted to compete with Penguin Music." Li Yuan analyzed.
They were chatting at the side, Xu Yuan slowly exited the room, and dialed Ningmeng's phone in the corridor.
"Hey, how's it going, I think I've met your request." Ningmeng's voice was very confident.
"It's not bad." Xu Yuan said, "What step have you talked about with Huang Yiyun?"
"The proportion of the share, I haven't communicated with you about this, so I can't talk about it." Ningmeng said, "However, I have initially communicated with the people at Huang Yiyun's side, and they must have signed a high-level cooperation contract with Meng Xiaoxuan, which will maximize the benefits. .”
"For high-level cooperation, the split is generally [-]-[-]."
"[-]-[-] is not enough." Xu Yuan shook his head, if it was [-]-[-], there was no need for Meng Xiaoxuan to leave Penguin Music.
The music platform itself is not biased, so even if Meng Xiaoxuan is on an ordinary contract and Yang Ying is on a high-level cooperation, Penguin Music's side is still in the same boat.
Even after Xu Yuan bewitched Ningmeng, the bowl of water was actually tilted towards Meng Xiaoxuan.
In all fairness, Penguin Music has done a very good job.
The reason why I feel that I can leave is because Penguin Music has a strong background and will not give in easily.However, Huang Yiyun's music has begun to show signs of decline in terms of copyright, and his attitude is a little weak in the face of large traffic.
On the other hand, Xu Yuan knew the quality of the music he brought. With his own music, Huang Yiyun's future would be very bright.He had no reason to let Huang Yiyun take advantage of it for nothing, but he still didn't appreciate it.
He knows these things, but others don't know, and can't tell them.
"Go and discuss the betting agreement with them. Within two months, Xiaoxuan will release another single. The winner is determined by reaching the top of Huang Yiyun's hit song chart. If you can't reach the top, then we will accept a [-]-[-]% share. We are four. But if we climb to the top again, we want three seven, and we are seven!"
"Climb to the top again?" Ningmeng's voice was extremely surprised, "Impossible, no singer can top the charts for two consecutive songs, unless the king and queen come out again, but I think..."
Ningmeng didn't even know how to popularize the common knowledge in the industry with Xu Yuan, a layman.
This is not a new song list, anyone can win it again.This is the hot song list, even for first-tier and super-tier musicians, being able to reach the top ten is considered to be up to the standard.
"I don't want what you think, I just want what I think! Do as I say on this one, and you can discuss the rest yourself. I have already transferred your salary to you. See you on Alipay."
Xu Yuan hung up the phone.
When everyone was still immersed in the fact that Meng Xiaoxuan's "Little Lucky" reached the top of Huang Yiyun's Hot Song Music Chart, he was already thinking about how to do it next time to reach the top again.
Xu Yuan paid Ningmeng a very high salary, even higher than what he said at the beginning.
Because Ningmeng also performed better than what he said at the beginning.
Meng Xiaoxuan's Little Lucky reached the top of the music chart again, and the shock caused was not at all inferior to the first time she reached the top.
The impact is even greater.
The most direct impact is... Haoyue Film and Television finally couldn't hold back anymore.
Back then, in order to sign Meng Xiaoxuan, they made a large part of the profit, the biggest of which was the share of the music income, so they almost didn't take it!
This is the main reason why they were able to successfully sign Meng Xiaoxuan.
But now, both Haoyue's boss and Wu Jinlong have regrets.
But they are not without a hand.
The share of the music is divided, so they get a higher share in terms of drama appointments and endorsements.This is also the reason why Wu Jinlong was so irritable after Meng Xiaoxuan rejected Gufang and signed for Chang'an.
The money is much less!
In terms of endorsements, due to Xu Yuan's lack of cooperation, he has never had a big income.
Sitting on a treasure mountain but unable to cash in, this is simply the most uncomfortable thing in the world.
So, when Meng Xiaoxuan was in the limelight again, they used Dongfeng to discuss a high-level endorsement that was enough to satisfy Xu Yuan.
Wu Jinlong couldn't wait to send the contract to Xu Yuan for him to have a look.
When Xu Yuan opened the file and looked at it, a sneer flashed across the corner of his mouth.
Donkey brand?
It is indeed high-end, and the internationally renowned luxury brands will never drop in price!
Spokesperson of Huaguo District!
The level of this endorsement is very high, but after carefully reading the contract, Xu Yuan found that it was not the case.
Usually, a brand’s endorsement, from high to low, is roughly global spokesperson, intercontinental spokesperson, Huaguo spokesperson, full-line endorsement, series endorsement, single product endorsement, brand ambassador, brand friend, and promotion ambassador.
Due to the rise of the Huaguo market, luxury brands entered one after another, and the first batch of donkey brands that entered Huaguo were severely impacted.Before and after the Spring Festival this year, the sales amount of donkey brand dropped by 30.00% year-on-year, and this trend is still increasing.
In order to recover the market, they need huge traffic.
The four little queens are their goal.
Because Meng Xiaoxuan has been in the limelight recently and has become the most trafficked, so donkey brand chose Meng Xiaoxuan.
But they put tough demands in the contract.
time limit!
For spokespersons of this level in Huaguo District, contracts are basically signed once a year, or even every two years. This is the trust in the partner.But in Meng Xiaoxuan's contract, the donkey brand gave her the time to sign once a quarter.
Three months!
This is the level of donkey brand's trust in Meng Xiaoxuan.
In other words, although Meng Xiaoxuan got the endorsement from the Huaguo District, in fact, if it wasn't for her traffic, the donkey brand would at most give her a chance to be a brand ambassador or an endorsement for a single product.
This is the pride of the donkey brand, and it is also the inexplicable sense of superiority of the crooked nut.
Earning Huaguo's money, and still looking down on Huaguo in the international community, it is really a bit cheap.
Moreover, in order for Meng Xiaoxuan to accept the contract, they added a clause.That is, if this cooperation is happy, then donkey brand will send another series of endorsements after this cooperation.
What does it mean?
It means "I just spend this endorsement fee, and I will use you for three months"!
Because the donkey brand is sure to dig out and retain the part of Meng Xiaoxuan's traffic that belongs to their customers within three months.After that, Meng Xiaoxuan was useless.
The following series of endorsements should be regarded as "gifts" for Meng Xiaoxuan!
In other words, it is to downgrade Meng Xiaoxuan's Huaguo District endorsement, and the series endorsement is your true level.
This kind of contract lacks the mutual respect and favor of the spokesperson and the endorsement brand.
To put it bluntly, it is just to use your traffic.
This kind of endorsement, maybe some celebrities who are eager to make money, or artists who have no confidence in their future, may accept it with gritted teeth, and then pretend to be beautiful on the surface, but in fact they know what they are.
But Meng Xiaoxuan is definitely not this type of person!
Whether it's Meng Xiaoxuan or Xu Yuan, they will never accept this endorsement!Three months later, the endorsement downgrade will deal a fatal blow to Meng Xiaoxuan's commercial value and popularity!
"Hey, Xiao Xuan accepts this endorsement!"
Xu Yuan called Wu Jinlong.
On the opposite side, came Wu Jinlong's laughter.
That voice was very piercing, as if saying, so you are just like this!
It's a pity that Wu Jinlong couldn't see it.
If he could see the cold smile on Xu Yuan's face, he might not be able to laugh.
During the push period, one chapter will be updated at [-]:[-] noon and two chapters will be updated at [-]:[-] pm every day. Thank you for your support!
(End of this chapter)
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