gossip dad

Chapter 639 The first Chinese Porsche advertisement
Prior to this, Porsche had never invited an Asian to serve as a Porsche brand spokesperson.

The closest one is Pola Shava of the Fighting Nation. She was the former spokesperson of Porsche, but because of certain turmoil, Nike, Porsche, etc. have terminated their cooperation with her, and Pola Sawa has also suffered heavy losses.

The goal of Porsche was originally the newly rising German athlete Kerber in the tennis world.

But then, their market research led them to drop Kerber.

According to the analysis of the business map of competitors obtained by Porsche through some special means, they found that the Huaguo market is the real blessed place for the rise of Porsche.

Benefiting from the influence of Hong Kong movies, Porsche enjoys high popularity and brand recognition in China.

At the same time, the spending power of Huaguo consumers also surprised Porsche.

For the next three years, their sales focus will be in China.

Therefore, the selection of spokespersons has become their new job.

At the beginning, Porsche also maintained the inherent arrogance of a luxury brand, and stubbornly chose the person it thought was suitable, rather than the person recognized by the market.

They chose an actress Gao Yuanyuan who has a certain amount of traffic and popularity in the Mainland.

I have to say that Porsche is very good at choosing, but judging from their corporate culture and brand story, Gao Yuanyuan's temperament is actually quite suitable for Porsche.

But Porsche underestimated their brand value in China, and overestimated Gao Yuanyuan's status in the entertainment industry.

This endorsement caused an uproar.

As far as Porsche is concerned, people are starting to question their hierarchy.I feel that for a luxury car of this brand, it takes at least Tianhou to start looking for a spokesperson.And Gao Yuanyuan is just a super first-line, and because there is a period of vacuum, she is still an out-of-date super first-line.

As far as Gao Yuanyuan was concerned, she was already thinking of a way to come back, thinking that with this endorsement, she could rekindle the momentum of her comeback. Who knew that this shot was too loud, and too many actresses were afraid of her, so they laid down on her overtly and secretly. A lot of stumbling blocks.

So much so that she hasn't really re-entered the entertainment industry yet, and she has been unable to find a project to start.

This is the reason why Muxiu must be destroyed by the wind in the forest.

In this case, both Porsche and Gao Yuanyuan must find a way to save themselves.

Fortunately, Porsche's marketing department is not a dry meal, so it quickly thought of a solution and found a candidate.

Gao Yuanyuan is the spokesperson for the East Asia region, but if she can't control the scene in the East Asia region, then find someone who can hold the scene.It just so happens that the global spokesperson is vacant, who can hold the world and at the same time absolutely hold the East Asian region?
Only two people.

But one of them is a woman, whose gender overlaps with Gao Yuanyuan, which will create competition and squeeze.

Then there was only one last option left, so they found Xu Yuan.

This move is very bold, because so far, no top international brand has handed over almost all of its spokespersons to Chinese people.

Because Chinese people are definitely not the mainstream in the current international society, not even people of yellow race.

In the Omi Kingdom, the upper class is still dominated by Caucasians. This is a description of the current situation without any position.

Except Brioni!

At present, it seems that Brioni is very successful. It has jumped from the 400th place in the world's top 100 brands to the [-]th place.

So Porsche is worth the gamble.

There was almost no delay. After confirming the sincerity of the other party's cooperation and obtaining the other party's promise to give away a new sports car, Xu Yuan signed the endorsement.

Porsche Global Spokesperson!
In order to cooperate with the launch of the new 911 this year, Porsche hopes to announce this news together with Xu Yuanwei's first Porsche advertisement.

Xu Yuan agreed, and he didn't care about these things.

Just give the car.

He never wanted to spend money on a car to drive again.

The same applies to houses.

Even the obsession with the house is even heavier, because how many happy and healthy families have been cheated by this thing!

I won't let you earn a penny, but let you pay back.

……

"Director Xu, it's a pleasure to work with you." Gao Yuanyuan was very excited when she saw Xu Yuan.

Although Xu Yuan is his junior in terms of debut time, Xu Yuan is older than her regardless of age or status, so it's okay for her to lower her posture a bit.

Of course, Gao Yuanyuan's temperament, no matter how low-profile she is, will not make people feel flattering. She is originally a girl who is a goddess.

And it was the goddess when the goddess fan was not a derogatory term.

"I liked watching your commercials very much back then." Xu Yuan joked.

Gao Yuanyuan's face flushed.

The goddess also has an unbearable past. Some of the commercials she filmed back then, the hairstyle and clothing now seem to be more than non-mainstream.

Shame!

Speaking of which, this is also the first Chinese advertising video shot by Porsche in the world.

The shooting is directed by Porsche's queen director.

But this director didn't dare to put on airs in front of Xu Yuan, because he was in Hollywood, and Xu Yuan was working hard in Hollywood, and even before that, he already had a very brilliant record.

On the contrary, the two of them felt a little sympathetic to each other.

During the morning, Xu Yuan and Gao Yuanyuan were mainly familiar with the script.

This commercial needs to be shot for several days.

Fortunately, "This Killer Is Not So Cold" was completed a few days after the robbers voluntarily surrendered.Xu Yuan was in charge of the post-editing, but it was not difficult for him, and the speed was much faster than others imagined.

For the rest, let Lionsgate handle it.

At present, it is initially trying to fight for the Christmas broadcast, and Lionsgate is working hard to arrange it.

Otherwise, Xu Yuan might not have the time to shoot commercials.

Therefore, the cooperation with Lions Gate has been very pleasant, at least until now, and it can be said to be a wise choice.

Every time I think of this, I have to thank that man.

Of course, when I heard that Lionsgate went to talk about various things, that man also participated deeply as a producer.

From basketball, to movies, it's just a matter of decision.

After reading the script, both Xu Yuan and Gao Yuanyuan felt unnatural.

Because the always high-end crooked fruit luxury brand actually played such a trick this time.

It's really... impossible to guard against.

Everyone may know that the more luxury brands are, the less they care about ordinary elements.For example, other people's models must be 36D, but Chanel likes a pair of A.

For example, other people's models require all kinds of beauty, but the appearance of the supermodels chosen by luxury brands often makes people disagree.

But they think this is their style.

In a sense, this is the same as the bad boys who like to pretend to be weird to win over teachers and female classmates.

Including the hint of cyan, luxury brands have never liked this thing, they want to look more elegant, even though the vulgarity that happens to them is actually more.

Say one thing, do another, double-standard dog, a thief playing with crooked nuts.

But this time, Porsche actually got distracted.

They no longer twitched, and boldly showed some potential things.

For example, in this script, they asked for a lot of hints in that regard.

Xu Yuan and Gao Yuanyuan are required to have a lot of physical contact, and even... more.

Xu Yuan couldn't laugh or cry, is Porsche trying to trick himself?
If this commercial is actually filmed, the female stars in China will probably be blown away.

As for Gao Yuanyuan, her complexion was a little ugly.

It is true that she is a professional entertainer with a professional spirit.

Of course, it's not that she can't accept having intimate actions with Xu Yuan.

But at this stage, this is not suitable!
She will not be able to come back because she has made too many enemies!

(End of this chapter)