gossip dad

Chapter 803 The giant herbal tea was born

If it is said that Pepsi bought a stake in BodyArmor before Coke, it is a big news for Beimi.

Then in China, the most important news is undoubtedly the birth of Xu Yuan's endorsement product.

Pepsi and... herbal tea, Jiduobao!
What the general public sees is: "Damn, what is the origin of this Ji Duobao, and why is Xu Yuan the endorser?"

"And Jiduobao is sold together with Pepsi, and Jiduobao is still engaged in activities."

"Exercise and carbonic acid, fear of getting angry and Ji Duobao, this thing is a magic tool for eating hot pot!"

"Winter is coming, and hot pot is at its peak, so the time for this drink is just right."

"And it's highly targeted and tastes good."

What several other domestic beverage giants saw was: "Damn it, how could it be? The biggest problem of tea beverages has been solved by Jiduobao!"

"Yes, and they are using Pepsi's sales channels!"

"Ji Duo Bao is a sub-brand of PepsiCo?"

"I don't know, it doesn't seem to have anything to do with Pepsi."

"I have news that these products are from several production lines sold by Huiyuan."

"Who is it?"

For a while, this Jiduobao of unknown origin was born in the domestic market, and the sales momentum was extremely fierce.

As we all know, tea beverages did not exist before.But there has always been a problem with tea drinks, that is, for people who don't drink tea or can't drink tea, tea drinks have an astringent taste.

It is the special feeling between the lips and teeth after drinking. Many people feel that this feeling is very uncomfortable.

Iced black tea, green tea, jasmine tea and other products have this problem more or less.

But for many tea drinks, this is the characteristic of tea drinks, and no one has ever thought about removing this astringency.If removed, is the tea beverage still a tea beverage?

So what is the difference between it and sugar water and other beverage products?

Ji Duobao told them with the facts that it can be removed. After removing it, it will only become more popular, and there are no other disadvantages.

In just half a month, Jiduobao's sales soared crazily, starting from zero, and broke through one billion directly!

This time, the entire beverage industry was really shaken.

The media industry has also begun to flock to explore more of the unknown insider.

After all, this is the product endorsed by Xu Yuan.

Will this endorsement conflict with Pepsi's endorsement?

Metropolitan Finance News: "Xu Yuan's movie market raked in 18 billion, but the beverage market raked in another billion in a month. What a boss!"

Legal Finance News: "Is Xu Yuan's endorsement of Ji Duo Bao legal? Maybe he will be sued by Pepsi at a high price! Ji Duo Bao's show operation is a blessing or a curse!"

Entertainment Finance News: "Ji Duo Bao turned out to be born, what card is Pepsi playing? Is Xu Yuan's endorsement a disgrace or a model for the industry?"

Among celebrity endorsements, many brands are exclusive.

That is to say, when you endorse our brand, you can no longer endorse other similar products.

Even not only during the period, but within three to five years after the endorsement, similar products cannot be endorsed.

For PepsiCo, the world's top beverage group, the contract is domineering, and there is no doubt that it is very exclusive.

This is also to prevent Ke Ke from digging corners. The two sides are very defensive against each other.

While Xu Yuan endorsed Keke, he also endorsed Ji Duobao.

This makes many people have doubts.

Many netizens said that Xu Yuan must have been planted this time.

Pepsi is not so easy to pass.

This time, both Ji Duobao and Xu Yuan may face sky-high claims.

It's a pity that Jiduobao is such a brand with potential, just like this... In fact, it's not a pity, because if Jiduobao is really taken care of by Pepsi, then several other domestic beverage giants will have the opportunity to acquire Jiduobao. In this explosive market, everyone can eat meat together.

However, Jiduobao was suppressed by Pepsi, so it could not be sold at a price. The domestic giants were simply picking up cheap.

The various news about Xu Yuan and Ji Duobao’s violation of rights, etc., was spontaneous in the early stage, but the overwhelming news behind it was promoted by domestic beverage giants.

News, in the Internet age, has lower access requirements, and therefore has a strong private operability.

Most of the self-media have no conscience, and their news and opinions mainly depend on who gives more money.This is the biggest difference between emerging media and traditional media. The former depends on money, while the latter depends on power.

For a while, it seemed that Xu Yuan's rights defense endorsement was a real hammer.

At this time, Jiduobao official V released an announcement, which Xu Yuan forwarded immediately: "Hereby declare that all the endorsement procedures between our company and Xu Yuan are in compliance with laws and regulations, and there is no conflict with Pepsi's endorsement. Hope Regarding the controversy on this point, the outside world should not continue to speculate, and thank you for your attention to Ji Duobao and Xu Yuan."

Not long after, Pepsi also issued a statement: "Recently, the endorsement contract between a certain beverage brand and Pepsi's global spokesperson Xu Yuan did not violate the endorsement of Xu Yuan and Pepsi, hereby declare."

As soon as the news came out, the whole country was stunned.

The domestic beverage giants are heartbroken one by one!

Is it legal?

This is impossible. Pepsi's contract is exclusive. If these giants hadn't figured this out, how could they spend huge sums of money to promote public opinion?

I thought it was to let the water capsize the boat, but it turned out to be better now, a huge wave of heat sent to Ji Duobao and Xu Yuan.

This is tantamount to domestic giants teaming up to spend money to help Jiduobao market a wave.

What I didn’t know before, I know now, and I also know that this product is legal and compliant.

Are you angry?
Ji Duobao's sales surged again, breaking through [-] million within a week, which has almost caught up with the total box office of Xu Yuan's new movie "Wu Wen Xi Dong".

How long has it been?

Last month, Jiduobao's sales amounted to [-] billion, and this month will obviously be even higher.

For a time, the domestic beverage market cried wolf.

Kobe, who is far away in the United States, is heartbroken.

This thing called Jiduobao caught up with BodyArmor, which shocked the investment and beverage circles in Beimi in less than two months?I spent so much money, hired so many powerful executives, and worked hard for four or five years. How the hell did you do it in two months?

Is the Huaguo market so weird?

OMG!

Looking at the [-]% shares of Jiduobao in his hands, Kobe kept slapping himself.

This would have been 20.00% if I hadn't loaded the pen myself.

God knows how much money I took away with a pen!

But after much deliberation, Kobe still thinks Xu Yuan is interesting enough.

How much money is it forcibly giving him [-]% of the shares!
If I don't have any, then it's really hard to say whether the boat of friendship between myself and Xu Yuan will capsize.

Brother loyalty!

Kobe was even a little bit at a loss because of this. He took this share for no reason, and it was a bit hot.

Kobe didn't even know that he would soon take the [-]% stake for granted.

(End of this chapter)