gossip dad

Chapter 931 Double Seals?

Don't doubt, Xu Yuan is now a person of the level mentioned before.

A true showbiz boss.

The behind-the-scenes owner of the top domestic entertainment company, one of the domestic beverage giants, the initiator of one of the largest domestic public welfare funds, and the leader of one of the two Hollywood camps.

Not counting his glory, but just looking at his financial resources and social influence, you can see how tall he is now.

Now is an era of worshiping gold and yuan. You have to admit that many times people will have an invisible pursuit of rich people.This tendency is difficult to detect in a short period of time. It will not cause a large-scale backlash until the "Houlang" speech is made public, so that everyone will realize it and start to reflect.

"Hello, editor-in-chief, what is the theme of our shooting this time?" Xu Yuan is still relatively professional, no matter how big the cafe is, he will cooperate with others' work when he comes.

"Hello, Director Xu." The editor-in-chief was also very polite, "This time we have prepared two sets of themes for you and Biting."

When the editor-in-chief said this, Guo Biting was stunned at the time, and then smiled happily.

Xu Yuan didn't understand, how could she, Guo Biting, understand?
This is a double seal!

A magazine, with the same content, has two different covers, that is, two versions.For those who watch the content, there is no difference, but for collectors, they need to buy two magazines instead of one.

This is the recognition of the cover character, and only a very small number of big names have this treatment.

Apparently, Guo Biting felt that he had been favored by Xu Yuan this time.

This is a double cover of the "Big Five", not a double cover of a non-famous magazine, so it can't be better than that!
"The first theme, because now is the school season, so our trend is youth. Combined with the general theme of this issue, I am not an idol. So we plan to design the cover of the first edition like this..."

It's youth, not idols!

First edition cover shot.

Xu Yuan and Guo Biting put on student clothes.

Although Guo Biting is in her thirties, she is still able to wear that kind of student girl atmosphere, which has something to do with her perennial screen image.And Xu Yuan, who has begun to be called the immortal god in recent years, has also managed that style.

After a period of searching for the status, finally came out a group of photos that the editor-in-chief was very satisfied with.

That photo is a photo of Xu Yuan and Guo Biting facing each other, holding hands and constantly spinning and playing.

Guo Biting's face is clearly visible in the hair.

Xu Yuan, on the other hand, only showed his back, with a slight profile, but under the modification of the blur effect, he couldn't see his face clearly.

This is a photo full of youthful vitality.

"Very well, let's start the second set of shooting..."

"Right, that is it……"

"Come closer."

"Hands can go a little further down."

"Okay, pay attention to your expression, okok..."

……

The matter of Xu Yuan shooting the cover is top-secret within VOGUE.

Therefore, without any advance notice, "VOGUE" magazine is new.

When they learned about the editor-in-chief's approach, there was no objection within VOGUE, but in the end, the supportive opinions accounted for the vast majority. This time, "VOGUE" will use a method that breaks the tradition to turn the domestic fashion circle upside down.

"It's youth, not idol!"

In the new issue of "VOGUE", there are seven large characters, as if mocking something.

On the cover, Guo Biting occupies the C position, she smiles recklessly, showing her youthful appearance.But the boy holding his hand opposite her was blurred.

This cover has aroused considerable discussion.

Because this is "VOGUE" publicly declaring war on traffic fresh meat.

It's youth, not idols. Translating this sentence is equivalent to saying: Be fashionable, don't fake traffic!
"Wow! Guo Biting is really suitable for shooting magazines. Her facial features are simply born for this line of work."

"It's so nice to smile, I love it."

"Student uniform, I want to buy it! By the way, didn't Versace launch a student-style shirt a few days ago?"

"This composition, this setting, as well as lighting and color, the shooting standard of "VOGUE" is still as high as ever."

"Who is this male model? No face at all?"

"The blurring process was also deliberately performed during the shooting, probably for the effect."

"There is no way, many models will act as this kind of tools. After half a day of shooting, there is no face and no name at the end!"

There are only a few words about the discussion of male models.

This edition of the magazine has a pretty good reputation in the fashion circle, which is considered excellent.

But soon, the competitors of "VOGUE" made efforts.

The first is the magazines of Luo Yunxi and Zhu Yilong.

Two very different styles.

One is a typical fan circle operation, and the other is an old-school celebrity fan operation with lazy fans and no management.

In terms of early sales, Luo Yunxi had the upper hand.

But soon, Zhu Yilong's fans showed their lasting purchasing power and caught up.

It is worth mentioning that both magazines surpassed the sales volume of VOGUE.

Guo Biting, defeated!

Although word-of-mouth is better, sales are at a disadvantage.

Facts have proved that if it is for money, then the operation of the fan circle is indeed more profitable.

Those remarks such as "I didn't sign in today, I'm sorry brother", "I only made nine charts yesterday, I didn't work hard enough, I let my brother down" These remarks make normal people's scalp tingle.

However, this is normal communication in the fan circle.

Just when everyone felt that the trend was obvious, and "ELLE" and "Marie Claire" overwhelmed "VOGUE" in this issue, "VOGUE" actually replenished the stock again and released the second magazine of this issue.

Same content, different cover.

Double seal!

"VOGUE" actually gave Guo Biting double seals!

why?
Is it because Guo Biting is the executor of the concept of "VOGUE"?

But the current situation is obviously unfavorable, this kind of forced push will only cause more damage to the brand image of "VOGUE". Isn't "VOGUE" afraid that their magazines are unsalable?
The circulation of each issue of a magazine is estimated, and the error will not be too large, otherwise it will cause slow sales or short supply.

Fashion magazines have always focused on fashion, and the quality of the products must be outstanding. Coated paper and color printing, each copy is expensive. It is not the kind of entertainment for young people like Ah Shao. The content is the main content, and the quality does not matter. Cost Magazine.

If unsalable, the loss is great.

Double seals often mean double sales.

To be precise, it is [-] times the sales volume.

If you can't reach this level, then the double seal will be a hit.

Guo Biting, it is difficult to have such appeal at present.

Because the first letter has already proved that fashion cannot beat idols and fresh meat.

Why is "VOGUE" so stubborn?

Is it really stupid?

Soon, the second issue of "VOGUE" appeared on major sales channels.

The cover of this edition is different from the first edition.

This time, it was a brown dining table. Guo Biting was facing the camera, wearing a long red dress and heavy makeup, showing the absolute charm of her mature woman.

If we talk about the first letter, it evokes the memories of youth in the fashion circle.

Then this letter perfectly reflects their current life, mature, elegant, enjoying life and themselves.

Opposite Guo Biting, sat a man in a suit and leather shoes, but the camera was shot from his side, so everyone could only see half of his back, and it was difficult to get a full view of his hairstyle.

It's also a tool man male model, the one with no face and no name.

As soon as this edition of the magazine came out, the sales of "VOGUE" exploded instantly!
(End of this chapter)