Return to the countryside to engage in industry

Chapter 178 Full Deployment
Yang Zhenyu instructed: "Master Chu, pay attention to rest and keep healthy. You are the pillar of the winery."

Master Chu nodded with a smile, "I know, Director Yang, don't worry, I can cook wine for ten years without any problem."

"Next week, a filming team will come to shoot a promotional video for baijiu. You tell the guys to prepare. Then this promotional video will be released on various platforms to bring out the spirit of our brewers." Yang Zhenyu said.

"Then am I going to be famous?" Master Chu joked.

Yang Zhenyu gave a thumbs up and said: "You have said it yourself, this is the technology, and it will be a matter of time before you become famous."

"Hahaha, Kuo Yi, Director Yang, I will definitely not let you down."

After giving instructions, Yang Zhenyu put on his overalls, walked into the disinfection channel, and went to the production workshop.

"Director Yang!"

"Director Yang!"

"..."

The five packers shouted cordially, and resumed their busy work.

"Are you still used to it?" Yang Zhenyu asked comfortingly.

"Get used to it, Director Yang, this job is easy, much easier than going down to the ground."

"Just get used to it and work hard, the company won't treat you badly." Yang Zhenyu encouraged.

"Director Yang, is the salary paid on time?" Someone asked.

Yang Zhenyu smiled and said, "Sister, you've only been working for a few days, and you're thinking about your salary."

The others laughed loudly, "Director Yang, don't worry about her, she's been playing tricks on money all her life."

Yang Zhenyu also laughed and said: "The salary will be paid on time, and Yang Fengxian will come to you to sign when the time comes."

"Director Yang, we usually don't have much to do, why don't we work more overtime, so that we can earn more."

The wages of the packers are calculated according to their monthly packaging quantity. The more they pack, the higher the wages. Because the current inventory and production of the winery are limited, so the daily working hours are relatively short. In the rest of the time, these workers work Be busy with trivial things at home as usual.

Yang Zhenyu knew what they were thinking and said with a smile, "You guys will be busy in the future."

"Don't be afraid of being busy, as long as you have money to make."

Yang Zhenyu smiled, and turned his head to point to the production workshop management regulations posted on the wall, "You must memorize this, and if anyone violates it in the future, I will deduct your wages."

"Director Yang, we all understand this. We used to have many rules when working in electronics factories outside. We are all used to it."

Yang Zhenyu nodded and encouraged, "Then let's work hard."

After leaving the workshop and returning to the village committee, Yang Zhenyu called the company members for a meeting.

After communicating with Wang Wei yesterday, he already has a publicity idea in his mind, and he plans to launch the Veteran Cadre Wine on the market in the near future.

After everyone arrived, Yang Zhenyu arranged: "Today's meeting is mainly to discuss the propaganda work of veteran cadre wine.

I heard a new word yesterday, osmotic promotion, and I think this kind of promotion is very suitable for mass consumer products.

The following are my suggestions on the publicity work of veteran cadre wine, and everyone can make comments and supplements.

The first is the pricing of our liquor. I studied the market prices of several best-selling liquors in Qingjiang County, and then calculated the final pricing of the old cadre liquor based on our production costs.

目前生产的三款产品，分别是52度清香型、52度浓香型、以及52度酱香型，它们的定价分别是39元、59元和69元。”

There was a trace of surprise on Zhang Mingkang's face. He should be the one who knows the profit of liquor best among all the people present.

Others have no complaints about this price, and they all think it is normal.

Zhang Mingkang said: "Xiao Yang, it's just a change of packaging, and the profit has doubled several times. I'm afraid it's not easy to sell at this price."

Of course he doesn't dislike earning more, the higher the profit, the better, but the price is a bit high.

Yang Zhenyu smiled and said, "Secretary Zhang's worries are normal."

Reaching out to pick up another bottle of wine on the table, "Jiang Xiaobai, everyone should have drunk this wine, right?"

"Drink it." Liu Juan said, "We drink this at our dormitory parties."

"How does it taste?" Yang Zhenyu asked.

"I can't tell."

Yang Zhenyu opened the wine and brought it to Zhang Mingkang, "Uncle Zhang, try it."

Zhang Mingkang sniffed it first, then took a sip, frowned and said in distaste, "It doesn't smell very good."

Yang Zhenyu said: "The market price of this bottle of 40-degree handcrafted 500ml liquor is 124!"

"So tall?" Zhang Mingkang stared at the liquor in his hand repeatedly with an incredulous expression.

"We can learn a lot from Jiangxiaobai's publicity case." Yang Zhenyu said, "For people who drink all the time, they don't like the taste of Jiangxiaobai, and they even find it unpleasant, but they pass All kinds of copywriting, marketing techniques, and planning... seized the young people's market.

What we want to catch is consumers with a certain drinking age, mainly middle-aged and elderly people. The possibility that young people like shochu cannot be ruled out. This is the first point.

Secondly, the traditional brewing process is the best packaging for old cadre baijiu. I have contacted the photography studio and planning team to ask them to work hard on product packaging.

Finally, two things to do right now.

The first thing is to open a liquor retail store in Qingjiang County, only buy our liquor, and make business cards first. At present, the products are relatively single, and there is no need for a large inventory, but the warehouse has to be rented, and it is sold on a point-by-point basis.

This store is also our studio in the county seat.

The best location is near the commercial street in the old city. The exposure should be high, and the area should not be too large, but the decoration should have its own characteristics. The characteristic I am talking about here is the feeling of deep wine alleys.

This matter is left to Yang Song to do. In terms of expenses, I will connect with Sister Yang. If you encounter any problems, please contact me directly. "

Yang Song and Yang Fengxian nodded.

Yang Zhenyu continued: "The second thing is to sell products.

I have a good relationship with the Chefs Association of Qingjiang County and several catering owners. I will discuss this channel in person.

In order to achieve penetrating publicity, the channels must be spread wider and more detailed.

For example, restaurants and convenience stores in communities, communities, and residential areas, we can adopt various forms of cooperation.

For example, the price list of the noodle restaurant is outdated, we can replace the price list for the noodle restaurant for free, and the old cadre wine can be advertised on the price list.

This method is low-cost and high-exposure, and this matter is left to Liu Juan. "

"I'm going alone?" Liu Juan looked at Yang Zhenyu and asked in doubt.

Yang Zhenyu said with disgust: "Don't you think that you are a top student in 211 every day? You can't handle this matter?

If you recruit a few students for part-time jobs on Saturdays and weekends, won't you be manned? "

"Oh oh oh!" Liu Juan responded, and she couldn't help laughing, why did she suddenly become so stupid.

Yang Zhenyu glanced at her, "Do it well, I will write the comments in your internship manual myself, and I will be objective and fair."

Liu Juan was serious for a second.

"Secretary Zhang, we have all gone out to run the market, and I will leave the family affairs to you." Yang Zhenyu said, "The rear is stable, so we can be more aggressive."

Zhang Mingkang didn't think about what to do at home right now, but Yang Zhenyu's words ignited him and showed his importance in the company, so he nodded and said, "Yes."

This "hmm" is simple, direct, and resounding.

(End of this chapter)