Return to the countryside to engage in industry

Chapter 181 Shooting a Promotional Video (Seeking Monthly Pass for Subscription)
Zhang Mingkang asked Yang Zhenyu the price of liquor to Huayang Group. There is another reason. In the previous meeting, Yang Zhenyu only gave the retail prices of the three wines that the winery can produce at present, which are 39 yuan, 59 yuan and 69 yuan, and did not give the wholesale price.

In the future, there will definitely be more and more merchants like Huayang Group who order in bulk, and it is impossible to give them retail prices, so how do they make money?

Price yourself at will?

The market is definitely in chaos.

Although Yang Zhenyu didn't mention it at the meeting, he already knew it in his heart. It's just that the baijiu hasn't been fully put into the market yet, so he didn't say anything about it.

Looking at the entire liquor market, there is a very bad problem, that is, there are too many channels.

For a bottle of wine to fall into the hands of consumers, at least it needs to go through distributors, secondary wholesalers, and terminal retailers. Retailers generally need to get about 30% of the profit, and distributors at all levels also need to get 10%~20% each profits.

It is a very long-term plan for Veteran Cadre Liquor to develop distributors. For now, there are only retail and wholesale, so Yang Zhenyu can directly collect the channel profits into his pocket for wholesale.

According to the most basic calculation, 4% of raw material cost, 6% of production and processing cost, 40% of channel cost and 50% of profit.

Now excluding 40% of the channel cost, in Yang Zhenyu's mind, the gross profit obtained from the wholesale price is several times the cost.

So the liquor industry is a huge profiteering industry.

The wholesale prices set in Yang Zhenyu's mind are 25 yuan, 33 yuan and 46 yuan respectively. This price slightly gives up some channel profits to retailers, leaving considerable profit margins for merchants.

However, at the current stage of publicity and promotion, Yang Zhenyu did not give such a big discount. The method he adopted was to deliver the goods to the store for sale first, and give 20% rebate to the merchant.

This makes it easy to screen out the merchants with the best sales and the highest quality, and then establish long-term cooperative relationships with these merchants, and finally give the biggest discounts, and these merchants will then trade with those small retail stores to gradually form a sales network. To develop distributors.

Zhang Mingkang listened to Yang Zhenyu's talk on the phone for a long time, but he didn't quite understand it, but he was clear about one thing. The current cooperative relationship with the merchant was not related to wholesale sales, and the merchant was given profits based on rebates.

Everything else is sold at retail.

"I see, Xiao Yang, I will do as you say." Zhang Mingkang believed that Yang Zhenyu had thought it through carefully, so he supported his approach.

Huayang Group ordered 50 boxes of 52-degree Luzhou-flavor liquor, a total of 300 bottles. Based on the market price of 59 yuan, Zhang Mingkang received a total of 17700 yuan.

Zhang Mingkang looked at the money in the account, and secretly exerted force in his hands. He was a little excited, and opened the business.

Yang Zhenyu got up and washed up, went out to have breakfast, and went directly to the Zhufeng Photography Studio he had contacted before.

Zhufeng Photography Studio is a start-up company. Not long after its establishment, Yang Zhenyu saw their aerial photography works on Douyin, and then contacted them through the background.

Originally worried that some young people had no experience in making promotional videos, but after seeing some similar finished films they sent, Yang Zhenyu decided to give them the promotional videos and advertising clips of veteran cadre Baijiu.

This is a win-win business.

In Qingjiang County, there are not many such studios. A mature advertising production team can shoot and produce similar films for at least [-] yuan.

However, Zhufeng Studio only charged 3000 yuan, and promised to satisfy Yang Zhenyu.

For Zhuifeng, this is also an opportunity to gain fame, because the advertisement of Veteran Cadre Liquor is to be placed on the giant screen of the commercial center, which is the most crowded place in Qingjiang County and the busiest commercial place, with high exposure , Zhufeng Studio may receive new advertising orders.

Yang Zhenyu parked the car at the door and walked in.

A few young guys were adjusting the equipment. The young man sitting at the desk and editing photos on the computer noticed that Yang Zhenyu had come in, put down his work, walked up with a smile and stretched out his hand: "Mr. Yang, welcome."

"Let me introduce, Mr. Yang, who is the sponsor of the film we are going to shoot today."

"Hello, Mr. Yang."

"Mr. Yang!"

A few young guys called out politely.

Yang Zhenyu nodded, and glanced at the various works hanging on the wall, "You have a strong artistic atmosphere here."

"Boss Yang laughed, it's all for life." Qin Wei laughed.

"When will I go down?" Yang Zhenyu asked.

Qin Wei said: "They packed up and left, at most 10 minutes.

Mr. Yang, sit down and rest for a while, and I'll pour you a glass of water. "

"Thank you!"

In terms of age, Yang Zhenyu didn't have much difference with these young people, but listening to their intimacy one by one, I felt a little sense of pride and accomplishment in my heart.

The studio prepared the equipment, loaded the car, and followed Yang Zhenyu's van to Yangjiawan Village.

Yang Zhenyu called Master Chu on the way, saying that the cameraman had come down to take a film and asked them to get ready.

Master Chu put on the leggings his wife made for him when he learned how to cook wine with him, cloth shoes, and a long white cloth belt around his waist. In the high temperature environment of the factory, his body was covered with sweat. The sinews and flesh of the whole body are fully exposed, and the skin is black and shiny.

Walking in front of the three apprentices, "Have you learned everything that was entrusted to you during this time?"

"Understood, Master Chu."

Master Chu sonorously said: "Okay, get out your energy for a while, can you sing the tune of cooking wine?"

"meeting!"

"That's right, let's yell loudly and work hard."

"got it!"

The three apprentices spoke in unison, and the voice echoed over the workshop.

Yang Zhenyu arrived at the winery with the cameraman, "You guys arrange it yourself!"

"Okay, Mr. Yang." Qin Wei said.

Yang Zhenyu told Master Chu: "Master Chu, listen to their arrangements later."

"Okay, Director Yang." Master Chu nodded.

Qin Wei arranged the work and said: "There is a video camera in the wine tank, you follow me, you go to the boiler and wait, the two details are taken, the steam and the wine outlet, I want that kind of step-by-step feeling..."

After the arrangement, several young people took their places.

Qin Wei walked up to Master Chu with a camera on his shoulders, "Let's start!"

Then lengthen the camera to take a picture of the sweat of the master's figure.

Master Chu picked up the wine bowl and, according to the old rules, served new wine, respecting the heaven and the earth first, so that the weather will be good.

"Get up~"

Master Chu shouted.

Several apprentices picked up the shovels and turned over the materials.

Inside the factory building was steaming, smoky, and full of the smell of wine.

The workers shouted long tunes in the local dialect, and the atmosphere was lively.

Qin Wei's photography team is also very dedicated. They withstand the heat and shoot the whole process of the traditional brewing process, ingredients, turning, moistening, mixing, distillation, koji making, blending... like a large-scale documentary, recording the labor The sweat and wisdom of the people.

The members of Qin Wei's team were shocked. The moment they saw the liquor dripping from the pipe, An Nai couldn't help being excited and shouted, "Yes, yes."

"Drinking!"

(End of this chapter)