Return to the countryside to engage in industry

Chapter 210 Bacon Pre-sale Mode
Yang Zhenyu admitted that Zhang Mingkang's rural work experience is justified. Don't talk too much in front of the villagers, and don't make promises easily.

But sometimes it is necessary to paint big cakes to raise the enthusiasm in the villagers' chests and make them feel hopeful in life.

The result of pressing the stalls was not as expected, but Yang Zhenyu also thought of another mode of selling pork. If it works, the profits the villagers can get are far more than the price offered by the pig dealer.

Zhang Mingkang and Yang Song counted the breeding situation in the village as usual. Yang Chuan estimated that there will be 60 big fat pigs in the village this year, but the actual situation is even higher than this figure.

According to Zhang Mingkang's statistics, there are 200 big fat pigs weighing more than 76 catties waiting to be slaughtered in the village.

如果按照平均每头猪230斤的体重，75％的屠宰率算，杨家湾村等待卖出去的猪肉也有76×230×0.75＝13110斤。

It is a very important test for Yang Zhenyu to sell 13110 catties of pork.

He didn't know what to do, so he temporarily asked Yang Chuan to collect and sell pigs at the normal purchase price, and wait to see the situation.

In the meeting room of the village committee, all members will attend today's meeting.

Yang Zhenyu said: "Today's meeting will mainly discuss the issue of pork sales in Yangjiawan Village.

My idea is to encourage the villagers to slaughter themselves, and then smoke them to make bacon, cured pork ribs, and sausages for sale.

I checked on several e-commerce platforms. Sichuan-style bacon has always been popular and sold very well. We can use the traffic of the two Douyin accounts operated by the new media studio to conduct live webcast sales.

If it sells well, this will be a long-term sustainable industrial business model.

Pig raising is an industry that Yangjiawan Village will definitely develop, otherwise the distillery would waste so much wine dregs every year.

But raising pigs does not mean that we want to sell hairy pigs, which is the lowest-profit sales method. We can process pork, such as making bacon, sausage, ham, and even ham sausage, bacon, etc., to ensure that the pork of a pig is safe. It can be used, so the profit will naturally become higher.

As for the breeding breeds and breeding methods of live pigs, they have not yet been determined. Advanced technology and huge financial support are needed. Let us take it step by step.

The first step now is to try to make the bacon in Yangjiawan Village famous.

What do you think? "

Zhang Mingkang said: "Your method is feasible, but the villagers don't see the money, so they may not follow you."

Yang Zhenyu nodded, "I have also thought about the issue Zhang Zhishu mentioned. What I think is to use the method of pre-sale and let willing buyers pay a 30% deposit first. This will not only stabilize customers , You can also use the 30% deposit to stabilize the farmers.

I compared the prices of bacon sold online, and the selling price was almost three times the price of woolen pigs.

Based on the current purchase price of wooly pigs in Qingmu Township at 17 yuan, then the price of a catty of bacon is 51 yuan. We can offer a little discount and take a nice figure, such as 49.9 yuan per catty.

Of course, the price of ribs, sausages and trotters will be calculated separately.

Calculated in this way, a big fat pig weighing 200 catties may be sold for tens of thousands of dollars. Even if labor costs, condiments and other expenses are removed, the profit is two or three times the price of the pig. Why not do it after making money?
With the deposit paid by the customer, it is very easy to solve the problem raised by Zhang Zhishu. If the villagers are willing to smoke and sell the bacon, they will pay according to the market price of the bacon. If they are not willing, we can use the 30% deposit from The villagers collected pigs to concentrate on the production of bacon. "

Zhang Mingkang nodded while looking at Yang Zhenyu. He was already completely impressed by Yang Zhenyu's brain.

Wang Chunyan said: "At present, the number of fans of the two Douyin accounts of Yang Zhenyu, Country Kitchen and Country Taste are 63 and 88 respectively. The stickiness of fans is not bad, but there is no guarantee that they will have strong liquidity.

It means that more than 1 catties of bacon may not be sold. "

Yang Zhenyu said: "This is what I am most worried about. But selling is better than not selling. How much is sold is how much we sell. What we are thinking about now is how to sell? How to raise customers' desire to buy?"

Wang Chunyan said: "I have thought about this issue, and I have two suggestions. One is that Director Yang personally cooks bacon during the live broadcast to arouse the taste of the audience, and more than 90% of the fans on the Douyin account of Country Chef Yang Zhenyu They are all food lovers, let them pay for it as much as possible.

The second is to live broadcast the production process of bacon or sausage, film the smoking environment, and explain the common sense of smoking Sichuan-style bacon. I think the audience will be very interested, and if they are interested, they may spend money to buy it. "

The crowd nodded.

Yang Zhenyu continued Wang Chunyan's words: "Wouldn't the effect be better if consumers were involved?"

"How to participate?" Wang Chunyan asked.

"Since it is a pre-sale model, consumers will be more selective. We can take consumers to the pigsty to choose in person. They can slaughter whichever pig they like, and give them the meat they like to eat. Which portion of meat to order.

And after paying the deposit, keep in touch with the consumer at all times, and update the production process of the bacon he chooses, which can be in the form of pictures or videos, so as to satisfy the consumer's sense of participation.

Just like we plant trees and raise chickens on Alipay, we can achieve the purpose of virtual participation and satisfaction. "Yang Zhenyu said.

Wang Chunyan said: "This method is feasible, because it is the first time to sell bacon, I think it is necessary to give some discounts to gain competitiveness."

"Ok!"

Yang Zhenyu nodded, "That's why I asked you to chase technology companies two days ago.

The online sale of bacon this time is not only to help the villagers sell pigs, but also to build the reputation of bacon in Yangjiawan Village. The most important thing is to start to attract traffic to our self-created e-commerce platform.

When live broadcasting goods, guide consumers to the small program of the small shop at the entrance of the village to buy. Register and place an order to enjoy a discount of [-] to [-] yuan. If you buy ham, which is relatively heavy, you can also give streaky bacon as a gift. Or salami to consumers.

I think many consumers will not refuse such an offer.

The last thing we get is customer information. "

"I understand. I'll prepare for it," Wang Chunyan said.

Yang Zhenyu turned to face everyone in the conference room, "Do you have any comments?"

Everyone stared blankly at Yang Zhenyu and Wang Chunyan shaking their heads.

They couldn't get in the conversation at all, no, they probably couldn't think of those golden ideas that Yang Zhenyu and Wang Chunyan thought of.

Zhang Mingkang smiled. With these two young people in Yangjiawan Village, why not be rich?
Liu Juan looked at Yang Zhenyu and Wang Chunyan with envious and admiring eyes, and sighed in her heart, is this the legendary pair of men and women?

Yang Song said: "Director Yang, you can arrange the work directly, I can't think of so much, what do you say, I'll just run the errands."

Yang Zhenyu smiled and said: "Since everyone has no objection, I will arrange the specific work next."

(End of this chapter)