Return to the countryside to engage in industry

Chapter 278
Yang Zhenyu led the team directly to the granary of the winery, and a huge warehouse appeared in front of everyone. Trucks entered the door one after another, and workers were also using trailers to transport grain to the fermentation room.

Yang Zhenyu went to the door and asked the warehouse manager, "Old Yang, how many carts of sorghum are there today?"

"Three cars."

After Yang Zhenyu got the "microbial flora catalytic device" and decided to go to high-end liquor, the winery began to purchase sorghum and wheat on a large scale. It is difficult for shochu brewed from corn to enter the stage of high-end liquor.

The sorghum and wheat purchased by Benteng Agricultural Trade Co., Ltd. were shipped back from Henan and other places.

Yang Zhenyu is also planning to build the granary of the winery in Qingmu Township this year, which is the sorghum planting base.

Yang Zhenyu then asked the warehouse manager: "Old Yang, how much grain is there in the warehouse?"

"It adds up to about 30 catties."

The group showed surprised expressions. For laymen who are not familiar with wine making, the amount of 30 catties of grain is scary enough.

Yang Zhenyu turned his head and smiled at the crowd, "Based on the current output of old cadre liquor, 30 catties of grain can support a season, so we continue to purchase from other places."

"Mr. Yang, can we go in and take a look around?" Someone asked.

Whether veteran cadre liquor has deceived consumers or not, in the final analysis, is the food issue.

"Of course no problem!" Yang Zhenyu invited, "Please!"

This is why he brought everyone to visit the granary.

Everyone followed Yang Zhenyu into the warehouse in an orderly manner.

The workers just dragged a cart of corn to the winery. Yang Zhenyu told him to stop, held out a large handful of corn, and said, "The purchase price of corn of this quality was one yuan and five dollars last year, and it is still rising this year. The current purchase price is one six."

Pointing sideways to the other side, "The purchase price of sorghum is more expensive, the price we buy from farmers is [-] yuan, and there is also a rising trend recently.

However, the yield rate of sorghum is relatively high, which can be regarded as making up for the acquisition cost. "

At least 100 of the 30 people were broadcasting the live broadcast with their mobile phones at this time, and the total number of netizens who followed this incident and were watching the live broadcast exceeded 25.It has already been counted as a very influential public opinion event.

These people followed Yang Zhenyu and reached out to grab a handful of corn and got up, rubbed their hands twice, and said to the mobile phone camera, "Brothers, through my on-site inspection, the grain used for the old cadre baijiu must be high-quality grain. As for whether it has been blended, we still need a reply from a professional testing agency.”

After visiting the warehouse.

Yang Zhenyu took people to the fermentation room. The fermentation room was isolated from the outside world. Everyone could only stand in the corridor outside and watch through the glass.

The traditional brewing process and technology are no longer commercial secrets, and even some farmers can use this technology and simple equipment to make wine.

So without any scruples in mind, Yang Zhenyu took the 100 people in front of him and the more than 20 people who were watching the live broadcast to visit the entire brewing process of veteran cadre baijiu.

Yang Zhenyu said: "If you want to make good wine, you must not only work hard on the selection of ingredients, but also be very careful in other processes. It is a test of the skills and experience of the winemaker. The winemakers hired by the old cadre baijiu have been engaged in winemaking for decades. Master at work.

After being processed by their skillful hands and wine-making wisdom, there is finally the high-quality liquor you tasted in the market. "

Someone asked curiously: "Mr. Yang, why is the market price of pure grain wine brewed by other producers so high?"

"This brother is on the point." Yang Zhenyu smiled, "I think you are all thinking about this question, right?

First of all, we definitely don't do business at a loss.

Secondly, compared with the liquor of the same type and grade, the quality of veteran cadre liquor is not inferior to others.

Why do we sell cheaper than others?There is a brand advantage in it, other people's brands are more valuable than ours.

When I say this, you should understand. "

The crowd nodded.

It seems to be the case.

Brand advantages not only exist in the liquor industry, but also in all walks of life.

Yang Zhenyu's explanation gradually dispelled the misleading of the Chongqing City Anti-Counterfeiting King to netizens.

Yu City's anti-counterfeiting king only talked about the price, and did not consider the brand advantage. Netizens also joined in the fun with a sense of justice at the beginning, let alone so much.

Yang Zhenyu is guiding the thinking of netizens back step by step, thinking rationally.

Master Chu and the workers were about to seal the altar and send it to the Swallow Cave for storage. Yang Zhenyu waved to Master Chu and asked, "Break out some of the new wine that has just been released, and let everyone taste it."

Master Chu complied.

An old wine-aged friend nodded while tasting: "Well, the taste is very good, but it tastes different from the one I bought in the market. Drinking it on the spot is more delicate."

His words made other people guess wildly, whether the wine released today is pure grain wine, which is specially used to entertain them, and the purpose is to stop their mouths.

Yang Zhenyu calmly explained with a smile, "There are more than one kind of ingredients for this jar of wine. It is mainly sorghum, and wheat and corn are also added. This is the wine we use for cellaring. If this jar of wine is on the market, the price will definitely be higher." It will be much higher than what you buy in the market.

So you are very lucky to come to the scene today to taste the new product of Veteran Cadre Baijiu that has not yet been launched. "

Yang Zhenyu turned back to the worker and said, "Go and get some liquor from that boiler."

Workers follow suit.

Yang Zhenyu once again invited the eldest brother to taste it.

Looking at him, he said, "How is it?"

The elder brother carefully commented on the taste, nodded and said, "Well, it's this taste."

But he still couldn't get enough of the jar of wine just now, so he asked Yang Zhenyu, "Mr. Yang, when will the jar of wine just go on the market?"

Yang Zhenyu smiled and said, "At least two years later."

"Two years later!" The eldest brother looked disappointed.

Yang Zhenyu saw what the elder brother was thinking, and said with a smile, "This wine tasting event, the company has prepared a souvenir for you, everyone has it, it is a bottle of cellared liquor.

Thank you for participating in the company's wine tasting event. At the same time every year, the company will launch a hundred-person wine tasting event. Welcome to sign up again next year. "

"There are gifts."

"I'm a little embarrassed. I brought the brothers in the live broadcast room to crack down on fakes, but ended up eating and drinking."

"I think this kind of wine tasting event is well organized and responsible to consumers."

The crowd discussed.

Several older brothers were full of smiles. After tasting the unreleased cellar of old cadre baijiu, they were not interested in cracking down on counterfeiting at all, and only wanted to taste the jar of wine again.

Yang Zhenyu proposed to give them a bottle at this time, which just caught their appetite.

Netizens who watched the live broadcast also began to discuss.

"I knew I would sign up too."

"A day trip to the winery, food and drink included, it's cool."

"Sign up again next year."

"This Mr. Yang is very smart. It was originally an anti-counterfeiting activity, but he abruptly turned it into a promotional activity."

"Good guy, cow, cow, cow."

There are more than 30 mobile phones and 25 online users, and only a few netizens are still using bullet screens about cracking down on counterfeiting.

(End of this chapter)