American Super Rancher

Chapter 747 General Manager of the Group Company?
The winter sun unscrupulously splashes on the pastures and shines on people.

It's so warm that you can't help but want to have a good sleep.

But under the verandah of the villa, among the two people sitting next to each other, none of them felt sleepy.

Qin Xu picked up the teacup again, instead of paying attention to Chen Mu beside him, he looked at the Appalachian Mountains in the distance.

There, there seemed to be a kind of magical power, which made Qin Xu not want to move his gaze away every time.

Although he didn't pay attention, Qin Xu also knew that Chen Mu should be very conflicted now, right?

Because whether it is expanding or rebuilding a branch, it means that he has to pay again.

After all, this store is a joint venture. As a major shareholder, Qin Xu wants to invest in the construction of a new store, so as a minority shareholder, he must either invest in it, or his shares will be diluted.

There is no choice.

After thinking for a long time, Chen Mu shook his head helplessly, and asked with a wry smile:

"Boss, what do you think?"

Qin Xu took a sip of his tea, put down his teacup, looked directly into Chen Mu's eyes, and said with a smile:
"I'm going to expand Meritage Resturant. All the offices on the second floor will be demolished, and I can just get you an office on the third floor."

"But in this case, we don't have enough chefs." Chen Mu frowned.

"trick!"

Qin Xu waved his hand and said decisively:
"If you don't have enough chefs, you should hire them; if you don't have enough waiters, you should hire them. As long as you can earn money back, you should spend it hard."

Chen Mu nodded helplessly. He is just a minority shareholder. Although he has full power to manage the restaurant, this kind of expansion is indeed beneficial to the restaurant. He has no reason to refuse.

However, after this time, it is estimated that his shares will be diluted.

Facing Chen Mu's frustration, Qin Xu just smiled mysteriously, but didn't say anything, but continued to ask:

"Brother Chen, what do you think of Meritage Resturant opening a branch?"

"Open a branch? Isn't it already expanded?"

Chen Mu raised his head in surprise. He originally thought it would be enough to just expand the scale, but looking at the current situation, does this guy still want to continue to open branches?

Qin Xu smiled and nodded to confirm his thoughts.

"Yes, open a branch."

Hearing this, Chen Mu hesitated for a moment, then shook his head and said, "Qin, I don't agree with your idea."

"Oh why?"

Qin Xu was not angry either, but looked over curiously, curious about his reasons.

Chen Mu organized his words, and under the gaze of Qin Xu's curious eyes, he said sincerely:
"Qin, there are various reasons why Meritage Restaurant can become a Michelin three-star restaurant, not just because of its scale or decoration."

"So?" Qin Xu didn't understand it very well, so he asked directly.

"so?"

Chen Mu was at a loss for words for a while, and didn't know how to describe it well.

After thinking for a while, he gestured and explained:
"Qin, you can think of Meritage Resturant as a brand, a very unique brand. Only in this location and run by these people can it form a high-end restaurant.

In other words, even if you open a branch and display the MeritageResturant brand, it will give customers a different feeling, and Michelin will not agree with you to do so.

Let's put it this way, the three-star rating they gave only refers to this restaurant, not the MeritageResturant brand. "

Now, Qin Xu understood.

According to Chen Mu, if he opens a new restaurant, he can no longer use the name Meritage Resturant.

And this newly opened restaurant is no longer a Michelin star restaurant, but just an ordinary western restaurant.

Now, Qin Xu frowned a little.

"Why can't we use this name? Isn't the trademark of this name in our hands?"

Chen Mu shrugged and said helplessly:
"It's not completely unusable, as long as it gets a firm foothold before the Michelin rating agency finds out, it's fine."

"If they find out, what will happen?" Qin Xu asked with a hint of luck.

"Withdrawal of rating."

"Forehead..."

Qin Xu was speechless, although he admired Michelin's dedication, but when he encountered such a thing, he would definitely not be in a good mood.

Michelin rating, how many restaurants can’t ask for it, is it really worth it to lose this rating for a few new restaurants?
Qin Xu shook his head, definitely not worth it.

His original idea was to use the Meritage Restaurant brand to quickly establish several western restaurants and lay out the entire Boston business district.

But if you can't use this name now, the brand effect will be completely useless.

Feeling a little irritable, Qin Xu quickly took a deep breath, and took another sip of the hot tea, and then he calmed down his agitated mood.

"Is there no solution? Or, I can only re-establish a brand, and then slowly do it?"

Chen Mu nodded, then shook his head again.

"what do you mean?"

Qin Xu looked at this guy with some annoyance. He lost his appetite at this moment, and really wanted to go straight over and beat him up.

In Qin Xu's eyes that wanted to kill someone, Chen Mu was not in a hurry anymore, Shi Shiran took a sip of tea, and then smiled and said:
"Boss, you can buy a few more Michelin-starred restaurants, and then form a unified catering group. New restaurants in the future can directly use the banner of this group."

Qin Xu's eyes suddenly lit up, and he almost couldn't hold back and applauded directly.

I have to say that this method is the most direct and most effective.

Just like Hermes and other luxury brands, many luxury brands are actually owned by the same company, but they are divided into high, medium and low grades.

But as long as people see things from the same company as these luxury brands, they will take it for granted that their quality is similar.

At that time, as long as the group name is displayed on the name of the restaurant, I believe the effect will definitely be good.

"Brother Chen, your suggestion is really good."

Qin Xu happily looked at Chen Mu beside him, and it was time to reassure him.

Before he could say anything, Qin Xu stood up suddenly, and stretched out his right hand towards Chen Mu.

"Brother Chen, I solemnly invite you to be the general manager of the soon-to-be-established Daqin Catering Group. I wonder if you are interested?"

Chen Mu was stunned for a moment, stood up in astonishment, pointed at himself,

"Me? Group general manager?"

Qin Xu nodded and said with a smile: "It's the general manager of the group, but so far, it's just a Meritage Resturant. I hope you don't dislike it."

"Don't dislike it, don't dislike it." Chen Mu waved his hands repeatedly.

He still can't react now.

Are you promoted now?
This has become the general manager of the group company?

(End of this chapter)