American Super Rancher

Chapter 753 Brand Segmentation
Although it was said that the registration of the company was handed over to David, it was not easy for Qin Xu.

A new store has been added, and the distribution of ingredients has become the biggest problem he faces now.

It was at this time that Qin Xu finally figured out where his strengths lie.

"Stupid, I'm so stupid."

Sitting on the sofa in the living room, Qin Xu was so annoyed that he wanted to slap himself twice.

"what happened?"

Hearing the movement, Xu Mengyao, who was sitting on the other side and busy counting the new store's finances, looked up curiously.

Qin Xu had nothing to hide from the people around him, and said directly:
"Mengyao, I just figured out now, what is the biggest reliance for me to open a store."

"Oh?"

Xu Mengyao immediately became interested, sat up straight, stretched her waist, and asked with a smile:

"Tell me, what is the reason that gave you the confidence to open a restaurant chain?"

"Ingredients." Qin Xu said decisively:
"What was the purpose of opening the restaurant in the first place? It was to make the ingredients of our ranch sell at a good price."

"Food?"

Xu Mengyao raised her chin thoughtfully, it seems that the recent meals are really delicious.

At first, she thought it was because of Eva's good cooking skills, but after hearing what Qin Xu said, she finally understood.

Like those top-level ingredients, it doesn't require a high-level chef, just keep the original flavor of the ingredients themselves.

"You mean we don't actually need to buy L'Espalier?"

Xu Mengyao is still very smart. After thinking about it for a while, she understood Qin Xu's thoughts.

Qin Xu nodded and explained with a smile:
"We only need to open a new store, and then rely on the advantages of ingredients and the reputation of customers to easily build a brand."

He also just figured it out.

Why do you want to buy those brand stores?
Not just to start their own brand.

But in this way, there is a big problem that he has to face.

That is, these Michelin three-star restaurants rely heavily on the chef, and are not suitable for the management of chain restaurants at all.

Just like Frank, if he is unwilling to continue working at L'Espalier, his loss will definitely be huge.

Moreover, once a chain restaurant is established, it is difficult to manage.

Take the delivery of ingredients as an example, these brand restaurants must not be able to achieve unified delivery with chain restaurants.

Just when Qin Xu was a little annoyed, Xu Mengyao beside him laughed.

"Qin, I think you have fallen into a misunderstanding now."

"Huh? Misunderstanding?"

Qin Xu was a little dazed, what's wrong?
Putting down the things in her hands, Xu Mengyao got up and came to Qin Xu's side, and asked with a smile:

"You also said yourself that many of those luxury brands are actually owned by the same company. Why is that?"

Asked by Xu Mengyao, Qin Xu also began to think seriously.

Yes, since it is so difficult to build a luxury brand, why do those companies have to build so many brands?
"why?"

Ask if you don't understand, since Xu Mengyao said so, Qin Xu believes that she will give him a reasonable explanation.

Xu Mengyao didn't disappoint Qin Xu either. After smiling, she explained:

"This is because they want to target different groups of people, different grades, and distinguish high, middle and low grades."

As he spoke, he seemed to be afraid that Qin Xu would not understand, so he gave an example:
"Look, it's like L'Oreal, which not only has first-line brands, such as Lancome (Lancome) and HR (Helena).

There are also second-tier brands, such as Biotherm (Biotherm), kiehls (Kiehl's) (mainly organic).

There are even third-tier or lower-tier brands, such as L'Oreal Paris (L'Oreal Paris), Jazz, Garnier (Garnier), Yue Sai, Little Nurse, The Body Shop (Body Shop) and so on. "

While listening, Qin Xu kept pondering in his heart. Gradually, the thoughts in his mind became clearer.

When Xu Mengyao stopped, picked up the cup and began to drink water, Qin Xu said:

"Mengyao, what do you mean, let's also divide the grades of restaurants?"

"Of course."

Putting down the cup in her hand, Xu Mengyao said with a smile on her face:
"For example, Meritage Resturant and L'Espalier, as well as the Michelin restaurants acquired later, are the most high-end batches of our catering group.

And our newly established chain restaurant chain is the second echelon of our catering group.

After all, not all the ingredients in our ranch are high-end, are they? "

What Qin Xu heard was emotional, he nodded in agreement and said:
"It's true that an Angus cow, with the most perfect meat yield, can only produce more than 20.00% top-quality beef at most."

"Isn't that enough?"

After listening to Qin Xu's words, the smile on Xu Mengyao's face became wider and wider, and she said with a smile:
"Since this is the case, we should just supply all the high-end beef to top restaurants, and chain restaurants for the lesser ones, and perhaps we can also open community restaurants."

Looking at Xu Damei who talked eloquently, Qin Xu realized that her ability is so outstanding.

"Meng Yao, you are really amazing."

Facing a woman who is smarter than himself, there are usually only two things a man needs to do.

Conquer and be conquered
And Qin Xu is obviously the kind of man who likes to conquer.

Therefore, after Xu Damei showed her talents, the landlord Qin who had untied her knot directly carried her into the bedroom.

On this north windy afternoon, in that spacious yet warm bedroom, a man and a woman rolled together enthusiastically.

spring in every room

After the cloud and rain passed, Qin Xu didn't get up in a hurry, but lay on the big soft bed, leaning on the head of the bed, holding the beautiful woman in his arms, thinking about things quietly.

Now, his mind is extraordinarily clear, and he is no longer at a loss and bewildered about the future a few days ago.

To be honest, the landlord of Qin, who had never received any elite education since childhood, is still very contradictory about his current life psychology.

On the one hand, I am afraid that I am just Zhuang Zhou's dream butterfly now, wanting to enjoy life to the fullest, and have a detached attitude towards everything in life.

Neither participate nor refuse.

On the other hand, he wanted to prove himself.

Before that, he always thought that he just lacked the starting point of style, as long as he stood on the same starting line as others, he would not lose to anyone.

But when he really had everything, he began to worry about gains and losses again, and he no longer had the ambition to make progress.

However, all this has changed since the day I bought the plane.

He still remembers the look in Peter's eyes.

Although he didn't say anything, the meaning of that glance is obvious, can you afford it?

At that time, Qin Xu really wanted to slap him and let him see,

Not only can labor and capital afford it, but even if you are disabled, labor and capital can also afford to pay.

(End of this chapter)