Archived Financial Talent

Chapter 584 Feature Phone Withdrawal from the Market

After Rebs left from Lin Feng, he immediately returned to the rice mobile phone company to hold a high-level meeting.

At the meeting, Rebs emphasized that in the next year, Rice Technology mobile phones will need to reduce the cost of mobile phones by 50.00% from the current level, and at the same time, the price of mobile phones will also need to be reduced by 50.00%.

When Rebs proposed this plan, all the company's top executives stared at Rebs who was sitting at the top in disbelief.

They even wondered if what Rebus said was wrong just now.

But when everyone saw Rebus's eyes were extremely firm and his face was extremely serious, they slowly realized that Rebus was going to be serious this time.

With Rebus' policy, all departments of Rice Technology Company began to mobilize.

For mobile phone companies in this era, they generally sell the produced mobile phones to agents, and then the agents sell them to dealers, followed by mobile phones in offline stores across the country.

In order to reduce costs, rice technology mobile phones began to put all mobile phone sales channels online.

In this way, without the participation of middlemen, rice technology mobile phones are directly delivered to users after they are produced in the factory.

However, simply reducing the middlemen is still unable to directly reduce the price of mobile phones by half, and the cost has not been reduced by half.

However, for rice mobile phones, the most expensive part of the whole mobile phone is the mobile phone chip. As for other parts, the cost is not very high.

The previous chips of rice mobile phones were produced in their own factories, so the cost price was relatively expensive.

However, with the establishment of Star Group's chip factory in Jinling, rice technology's mobile phone chip production business is handed over there. Not only is the price lower by half, but the technology is much better than that produced by itself.

On September 2009, 3, the weather was fine.

Rebus held a press conference and unveiled the third-generation mobile phone of Rice Technology.

This mobile phone does not have any outstanding design, but the biggest bright spot is that the price is very impressive,

Not 1999 yuan, not 999 yuan, only 599 yuan.

That's right, it's 599 yuan.

This price has directly broken through the lowest price of all smartphones currently on the market.

Even the cost price of many smart phones is more than this figure.

So when the price of the third-generation rice mobile phone came out, everyone was shocked by the figure of 599.

Although the national consumption level was not very high in 2009, many feature phones on the market were also higher than this price.

Although many smart phones have been launched in China, generally speaking, the price is more than [-] yuan, so many people are still hesitant about this price.

Now rice technology company has actually launched a 599 yuan smartphone, which is no different from other smartphones in terms of functions, and it also has the unique walnut smashing function of rice phones.

So when the pre-sale of the third-generation rice mobile phone started the next day, the number of orders placed on the first day had already reached 1000 million.

And because rice technology mobile phones can only be purchased on the e-commerce platform under Star Group, and the order must be placed with Star Payment.

As a result, many software under the Star Group have caught up with this wave of spring breeze of rice technology mobile phones, and the usage rate has skyrocketed.

The distribution business of Dami Technology's mobile phones is handed over to Xingkong Logistics, which has led to the continuous increase of Xingkong Logistics' market share. Far behind.

In just ten days of pre-ordering time, the pre-order volume of Rice's third-generation mobile phone has exceeded [-] million units.

When Rebs got this data, he was in a daze.

He couldn't believe that rice technology mobile phones would sell [-] million units one day.

Although the number of mobile phones is not only domestic, but there are also many orders from abroad, but this data is still very impressive.

Even Nokia, the former mobile phone tycoon, had to lower its proud head when it saw this data.

With the strong sales of third-generation mobile phones, Rice Technology Company has become the number one domestic mobile phone company in one fell swoop.

Since the price of rice smartphones is very low, many consumers can afford them, so many feature phone consumers in China began to put their feature phones in the drawer and bought a rice phone one after another.

By the end of June 2009, when rice technology company had shipped all rice mobile phone orders, some organizations investigated that the number of domestic smartphones had reached a terrifying 6 million.

At this time, the number of netizens reached a terrifying [-] million.

In the past, people generally used computers to surf the Internet, otherwise, they surfed with feature phones.

However, because the Internet speed of feature phones really affects the experience, many people will not use feature phones to surf the Internet.

But now with smartphones, the situation is completely different.

At the beginning of the year, before rice technology company launched the third-generation mobile phone, the domestic Huawei technology company had officially held a press conference, announcing that the company had made a huge breakthrough in 3G technology.

At the same time, there are many news reports on the market. With the continuous increase of the number of domestic smart phones, the domestic network is expected to enter the 2G era from the 3G era within two years.

But they don't know that at the end of August 2009, the national telecommunications department announced that the domestic 8G technology has matured, and it is the beginning of the 3G network era.

As soon as the news came out, the whole country became a sensation.

When many rice mobile phone users found that their mobile phones can really access the Internet through 3G, they began to accept the authenticity of the news.

Before, everyone hated the speed of the mobile network for a long time. Not only did it take a long time to load a photo, but it also took a long time to look up some information online.

However, with the upgrade of the mobile network, the speed of surfing the Internet has been greatly improved.

The entry of mobile networks into the 3G era has accelerated the process of smart phones replacing feature phones.

As a result, the domestic market share of those international feature phone giants continued to decline, and because they did not start research and development in the field of smartphones in time, they had to leave the market sadly.

At this time, the domestic mobile phone market has become dominated by domestic mobile phones, and Rice Technology mobile phones are the well-deserved leader.

Lin Feng sat on the boss chair and looked at the computer. When Rebs talked about the various functions of Xiaomi's third-generation mobile phone at the press conference, he quickly showed a bright smile.

"Boss, Mr. Ding from Gaoling Capital is here."

At this time, Secretary Lin Feng's voice rang from the phone on the desk.

"Let him in."

Lin Feng replied, and then turned off the live broadcast of the press conference on the computer.

"boss."

Ding Wei soon appeared at the door of Lin Feng's office.

"What step has the Red Moon company's listing progressed recently?"

Lin Feng didn't stand up, but waved Ding Wei to sit down opposite him.

As soon as Ding Wei sat down here, he heard Lin Feng asking about the listing of Red Moon Company, and he had already made preparations before coming to Lin Feng's place.

"Boss, at present, Red Mountain Capital has teamed up with several investment banks to guide Red Moon Company to go public, and the approval from the exchange should come down around this time."

When Lin Feng heard Ding Wei's words, a pair of bright eyes flashed.

"Then have we found a receiver for all the shares in our hands?"

Lin Feng asked in a deep voice.

What he is most concerned about now is whether the shares held by Gaoling Capital can be sold smoothly when Red Moon Company goes public.

Lin Feng knows that the current valuation of Red Moon Company is like a huge bubble, which can easily burst if there is a little accident.

Therefore, he needs to clear all the shares in his hand before the listing of Red Moon Company, even if he can't clear all the shares, at least he must sell most of the shares.

When Ding Wei heard Lin Feng's words, a look of embarrassment appeared on his face.

Lin Feng quickly noticed the change in the expression on the other person's face, and immediately knew that things were not going very smoothly.

"Tell me about the current situation of the shares held by Gaoling Capital."

The expression on Lin Feng's face slowly solidified, revealing a serious face.

Lin Feng absolutely does not allow the slightest problem with the shares of Red Moon Company in the hands of Gaoling Capital.

At present, a lot of Lin Feng's funds are invested in the market in country R, ​​so the current liquidity of Star Group is not much.

So this time, Lin Feng intends to get funds to support other places in the Star Group after Gaoling Capital has cleared all its shares.

But when he saw the expression on Ding Wei's face just now, he immediately knew that the situation was not going very smoothly.

"Boss, you don't have to worry, the overall completion of our work is still very smooth."

Ding Wei also heard the worry in Lin Feng's words, so he answered quickly.

"Most of the shares held by our Gaoling Capital have already found someone to take over. It's just that when Manager Bai was still in office, he deliberately left 5.00% of the shares without selling them."

"Although Manager Bai is no longer in the company, our people dare not deal with this part of the shares without authorization, so there is no one to take over the 5.00% shares at present."

After hearing Ding Wei's explanation, Lin Feng breathed a sigh of relief.

As long as there are no major problems, it's fine. As for what Ding Wei said, it's a trivial matter.

"Now you are the speaker of Gaoling Capital, so you have the right to decide where this part of the shares will go."

Lin Feng said a word lightly, and then took a sip of water from a white porcelain water cup on the table.

"The boss means to sell all these shares?"

Ding Wei looked at Lin Feng opposite, and asked tentatively.

When Lin Feng heard Ding Wei's words, he didn't speak, but drank water on his own.

Seeing Lin Feng like this, Ding Wei's mind fell into a momentary confusion, but after a few seconds, he immediately figured it out.

Since Lin Feng didn't explicitly object, wouldn't that mean he agreed?
When Ding Wei thought of this, he silently praised him for his cleverness.

Seeing the back of Ding Wei leaving the office, Lin Feng put down the cup in his hand.

"This Bai Fei's behavior is getting worse and worse."

"At the beginning, I just hinted that he would keep a little more, but I didn't expect him to keep 5.00% of the shares. It seems that this kid has a good appetite and is not afraid of dying."

Lin Feng muttered a few words in a low voice, and then the office became completely quiet.

(End of this chapter)