Archived Financial Talent

Chapter 606 66 Shopping Festival

2009 6 Month 6 Day.

The e-commerce platform under Star Group officially launched the 66 Carnival Shopping Festival.

On June 6, the e-commerce platform under the Star Group distributed a total of one billion cash shopping red envelopes, which immediately caused a sensation in the entire domestic e-commerce industry.

Everyone never thought that the Star Group would play like this, and they played like this 666.
The way e-commerce platforms used to work was that merchants on the platform would sell certain products at a discount, and the losses of the merchants would be subsidized by the platform.

However, the problem brought about by this model is that there is no way to determine the actual quantity of goods sold by merchants.

In order to defraud the platform of subsidies, some merchants cooperate with others to swipe orders and squeeze the platform's wool.

This is why many platforms obviously invest a lot of money in subsidies, but it is of no use to the platform's publicity effect.

This time, the Star Group directly sent the cash subsidy red envelopes to the users.

On the one hand, users can choose their favorite products and then pay with coupons, without being constrained by the question of which products are subsidized by the platform and which products are not.

In this way, the user's desire to place an order is greatly improved.

If it is the previous model, although many people are very excited to see the discounts and promotions of some products on the e-commerce platform, they don’t need that product. No matter how attractive the price is, not many consumers will pay for it.

Another advantage is that the one billion red envelopes, as the focus of publicity, have attracted many loyal fans from other platforms to Star Group's e-commerce platform.

The Star Group's 66 Shopping Festival lasted for three days.

Three days later, some organizations counted that Star Group's e-commerce platform officially surpassed Alibaba in the number of users after this red envelope promotion, and became the number one e-commerce platform in China.

When the Star Group first launched the red envelope cash subsidy, the boss of Ali Company Ma was already alarmed.

There is no way, Boss Ma's vision is very sharp. When he first saw the cash subsidy red envelope launched by Star Group, he had already foreseen that this event would detonate the entire e-commerce market.

"Lao Cai, our Alibaba company also wants to organize a shopping festival like this."

Boss Ma hurried into Cai Xin's office, and then slapped a newspaper on Cai Xin's desk, the sound startled Cai Xin.

Cai Xin put down the pen in his hand, looked up at Boss Ma, his mind was in a daze, until he picked up the newspaper Boss Ma put on the table, he didn't understand what Boss Ma said just now.

"Old Ma, where are we going to get so much money for this subsidy war?"

Cai Xin browsed the news in the newspaper at a glance, put down the newspaper in his hand, and looked at Boss Ma with embarrassment in his eyes.

In the past year, Alibaba has indeed not been very good.

Previously, Ali Company originally wanted to spin off the e-commerce business and use it to go public to raise some money back.

But what everyone didn't expect was that after Ali's e-commerce business went public, the stock price did not rise as expected, but kept falling.

As a result, many financing shareholders of the company clamored for divestment.

After all, these shareholders who came in with fixed-increase financing are optimistic that after the listing of Ali’s e-commerce business, the stock price has been rising. When the shares in their hands are lifted, they can sell them at a good price.

But judging from the current situation, it is very good for these shareholders to keep their capital.

In addition to the shareholders' request for divestment, many suppliers of Ali Company also requested to shorten the borrowing time.

It turns out that with the continuous expansion of the e-commerce business under the Star Group, their suppliers have also continued to increase, and many of them are duplicated with Ali.

When Ali Company was the only one in the e-commerce industry before, it was always out of a strong position. Therefore, in order to reduce the pressure on the company's capital chain, a payment time was set for each supplier. relatively long period.

However, the Star Group has a lot of money and wealth, so there is no such problem at all.

After the transaction is over, the payment will be settled to the other party within three days.

There was no comparison before, so although many suppliers of Ali Company have opinions in their hearts, they have no choice.

But the situation is different now.

It is also an e-commerce business, and Star Group settles the payment within three days. Why does Alibaba have to be in arrears for such a long time? Don't these suppliers have financial pressure?Don't they need capital turnover?
As a result, many suppliers were very dissatisfied with Ali's rules, and they came to ask for an explanation.

It’s okay if one or two suppliers come. Ali, which has a big business, can directly drive the other party out. Anyway, the other party doesn’t want to supply goods with Ali.

However, when seeing hundreds or thousands of suppliers coming to the door, even the arrogant Ali Company would not dare to throw everyone out in the face of such a situation.

If this is the case, the entire industry will boycott Ali, and Ali's e-commerce business will almost be over.

After Ali's e-commerce suppliers came to the door to demand repayment, Ali's other industry suppliers also began to follow suit.

Just like Alibaba's cloud computing service provider.

Many of the chips needed for research and development in Alibaba Cloud computing are obtained from domestic technology companies. Because Alibaba Cloud computing research and development funds are consumed very quickly, the payment cycle for raw materials such as chips is as long as three months. .

Now chip suppliers can quit.

After the Star Group built a chip factory in Jinling and began to produce chips, the price of domestic chips began to fluctuate.

Every time a new generation of chips is produced in Jinling, the price of the old generation of chips starts to drop sharply.

In this case, in order not to let their profits drop too quickly, many other chip manufacturers can only follow the Star Group and speed up the research of the new generation of chips, so that they will not be left too far behind.

However, chip research requires funds, and those chip manufacturers have a long turnaround time for the chips sold, so their capital chain is also under great pressure, so they began to ask Ali for payment.

Cai Xin is still worrying about the company's financial problems recently. He didn't expect that Boss Ma would learn from the Star Group to provide cash red envelope subsidies at this time.

"Lao Ma, in fact, we don't need to learn from Lin Feng. The other party is not short of money, and we can't keep up."

Cai Xin looked at Boss Ma opposite him in frustration, and said sadly.

Boss Ma looked at Cai Xin and asked suspiciously: "Didn't Hongshan Capital give us 100 billion in funds before?"

Hearing that Boss Ma asked about the funds from Red Mountain Capital, Cai Xin explained helplessly.

"After the funds from Hongshan Capital came in, 50 billion was transferred to the cloud computing department, and the rest of the money was used to subsidize our other departments. Now there is not much left."

After listening to Cai Xin's words, Boss Ma showed a look of disappointment on his face, and slowly sat down on a chair with his right hand supporting the things next to him.

"Then how much liquidity is left in our company?"

When Boss Ma asked this sentence, he was a little weak.

He never imagined that the Ali Company has reached its current scale, and there is no way to spend a sum of money for promotion.

When Cai Xin heard Boss Ma's words, he turned his head and rummaged through his desk, then picked up a document and handed it to Boss Ma.

Boss Ma found out that the document Cai Xin had handed over was just a transaction from the bank. When Boss Ma saw the last number, he was shocked.

"How come there is so little money left?"

Boss Ma wiped his eyes with his hand, wondering if he had misread.

But when he repeatedly confirmed that he was not delusional, Boss Ma still had a hard time accepting this fact.

Looking at Boss Ma's performance, Cai Xin knew very well why the other party behaved like this. When he first got this document, he did the same thing Boss Ma did.

"Old Ma, you already know the situation of our company, so we have no way to imitate Lin Feng's side to provide such a big subsidy at this time."

"Why don't we let this matter go for a while, and wait for us to make money later, and then engage in this subsidy?"

Cai Xin walked to Boss Ma's side and asked in a low voice.

"No, absolutely not!"

Boss Ma stood up instantly with a very loud voice.

(End of this chapter)