giants of the era

Chapter 260 Kill the chicken and warn the monkey!
"If Nintendo is willing to be a third-party game developer, that's fine, but it's unbearable to have ambitions and want to get a share of the home game console market!" Li Zetian sneered in his heart, with a ruthless look in his eyes Grim color.

In fact, it is no wonder that Li Zetian is so targeted at Nintendo. As the saying goes, "You will not die if you beat a snake, but you will suffer." Whoever made the opponent so awesome in his previous life, if it develops, it will be hard to say what will happen afterwards, and it may subvert the Flamingo. dominance of the company.

*** said: "Despise the enemy strategically, and pay attention to the enemy tactically!"

In this life, Nintendo suffered setbacks, and its financial resources and talents were much worse than in the previous life. Li Zetian no longer listed Nintendo as his number one enemy, but in terms of specific tactics, Li Zetian still attached great importance to the opponent and tried his best to destroy it!

In addition, it is also an example to other companies that are eager to move and want to enter the home game console market!
Li Zetian wants to let them know that the home game console market belongs to the Flamingo Company, and which company dares to enter this market, let me see if I don't kill him, let him be reduced to the same fate as Nintendo!

In this way, the Flamingo Company has established a strong prestige. In the future, if any company dares to set foot in the home game console market, it will have to weigh its own strength.

Without competitors, Flamingo Company can form a monopoly and reap high profits, which is of course a no-brainer.

At this time, the Flamingo Company and Nintendo Company were competing head-to-head, which already caused a huge shock in the industry!
Third-party game developers, as well as companies looking to move into home consoles, are feeling a chill.Obviously, Flamingo is very determined to bring down Nintendo, and the price of FC is low, so the price of Flamingo-1 is lower than that of FC.Nintendo sent game cartridges, and Flamingo also gave game cartridges.

For players, there are not many games on FC, but there are too many choices on Flamingo-1. In addition, Flamingo is so famous. As a player, there is no doubt that it is the first choice. I will definitely buy the Flamingo-1 game console.

In fact, it does.

After the promotional activities of Flamingo Company, there was an upsurge of buying Flamingo-1 game consoles. Nintendo's FC sales plummeted, and Nintendo was as anxious as ants on a hot pot.

"President Hiroshi Yamauchi, Flamingo Company is trying to kill us!"

"Yeah, all means are against Nintendo!"

"Because of the royalty system, many companies don't like Flamingo, and even have the idea of ​​establishing their own game console platform! Nintendo launched a game console at this time, and it just hit the gun. Flamingo If you don’t use Nintendo, who will you use?!”

"Baga, yalu, the Flamingo Company is simply too hateful!"

"..."

Everyone cursed.

However, what else can they do now besides scolding?

Hiroshi Yamauchi frowned tightly, feeling extremely anxious in his heart.He finally understood that the Flamingo Company was determined to severely suppress Nintendo.

At this moment, Hiroshi Yamauchi felt regretful, shook his head, and sighed in his heart: "If I had known today, I would not have allowed Nintendo to enter the home game console market. Tens of millions of dollars in investment and several years of energy were wasted." Now, if it fails this time, Nintendo will definitely be shattered and devastated!"

Hiroshi Yamauchi knows very well that it is inevitable that he will be blocked in the future when he confronts Flamingo Company this time.

The office was full of quarrels, like a vegetable market.

Hiroshi Yamauchi propped his hands on the table, resting his chin, looking at the chaos in front of him, he felt a headache and upset!

A week later, the total sales of FC was less than 1 units, which can be said to have not been successful, which also led to Nintendo's failure to win over third-party game developers.

In shopping malls, profit is paramount, FC has not sold many machines, how many games on this platform can be expected to sell?

At this moment, Nintendo is facing a dilemma. FC sales are low, but Nintendo has to spend huge sums of money to develop games on this platform. This is obviously a loss-making business, but if it doesn’t do this, how can FC have sales!

……

Flamingo headquarters, CEO office.

Nolan Bushnell said to Li Zetian with a smile: "Mr. Li, it looks like Nintendo can't afford to make waves!"

Li Zetian said lightly: "Don't jump to conclusions too early, Flamingo Company must remain vigilant at this moment, lest competitors have the opportunity to come back!" Li Zetian paused, and reminded, "Right now, Flamingo Company must work hard Bird-2 game console and related game software development. In addition to the Flamingo company, third-party game developers must be contacted to let them closely cooperate with the Flamingo company to develop games! Since the Flamingo-2 uses CD as Game storage media naturally cannot use game cartridges. In other words, the Flamingo-2 game console is not compatible with the Flamingo-1 game console. This is our biggest trouble! Therefore, when the Flamingo-2 was released, the new There must be a lot of games, but the quality of the games must be guaranteed. If there are not enough good games, the release time of Flamingo-2 can be delayed! The brand of "Flamingo produced, must be a boutique" cannot be smashed!"

Nolan Bushnell nodded and said, "Well, okay, Mr. Li, don't worry, I will take care of these things."

Later, Li Zetian and Nolan Bushnell chatted about the overseas development of Flamingo.

Nolan Bushnell said that so far, Flamingo has established game development branches in 28 countries and regions around the world, including the United States, Canada, RB, South Korea, mainland China, Hong Kong, Taiwan, the United Kingdom, and France. .In addition, it has also established cooperative relations with many film and television companies to adapt movies into games, or adapt games into movies and cartoons.

Li Zetian nodded frequently and was very satisfied. He thought for a while and said, "Flamingo can try to diversify. It is not just a game development company. I hope that Flamingo can fully realize the value of a game." For example, establish your own toy company and manufacture its own game character toys; for example, establish your own film and television company, create movies and animations belonging to Flamingo Company; Magazine publishing houses, etc. What we have to do is to build a huge game entertainment empire!!!”

After listening to Li Zetian's rhetoric, Nolan Bushnell was very excited and excited, "Mr. Li, Flamingo Company will definitely become a very great company!"

"I hope so!" Li Zetian smiled lightly and reminded, "However, what I said before needs to be done gradually, and it cannot be rushed! Don't forget what the essence of Flamingo is! This is a company with games at its core. , the better the quality of the game, the easier it will be for us to create game IP!!!”

"Ok!"

The word IP was actually very unfamiliar in the 80s, but because it was often said by Li Zetian, it became a popular word.

Creating value around IP has become a business consensus!
……

Three days later, Flamingo called more than a dozen subsidiaries including Namco, Konami, and Koei Co., Ltd. for a meeting, asking them to develop new games for the Flamingo-2 game console.

As the news came out, the industry couldn't help being shocked.

"Uh, Flamingo's new game console was developed so quickly?! It is said that it is the world's first game console equipped with a 16-bit processor with super performance!!!"

"I heard that the second generation of the Flamingo game console made a huge disruptive innovation, which shocked all the heads of the Flamingo subsidiary!"

"My friend works as an assistant to the CEO of Namco. She said that she saw the appearance of the second-generation Flamingo game console with her own eyes. It was so cool, like a flying saucer! She also said that the second-generation game console The machine was designed by Chronos Li himself!!!”

"Wow! Chronos Li is here again, the Flamingo-2 game console must be awesome!!!"

"Hehe, it goes without saying!"

"..."

If Nintendo was struck by lightning, it took several years to develop the FC only as an 8-bit game console. In a blink of an eye, the 16-bit game console of Flamingo Company will come out!
FC's only performance advantage will soon be overtaken.What else can Nintendo rely on to compete with Flamingo?
Some third-party game development companies that have "rebelled" and secretly communicated with Nintendo for the song saw Flamingo's posture, and even the 16-bit game console was about to be developed, and the fire in their hearts was extinguished immediately. He immediately contacted Flamingo Company shamelessly, willing to be a "third-party game development wage earner".

Nintendo Corporation, headquarters.

"How is this possible?!" Hiroshi Yamauchi's eyes were bloodshot. He had just received news that almost all third-party game developers had abandoned Nintendo.At the same time, Flamingo announced to the outside world that all game consoles and game cartridges that have not been damaged by Flamingo within one year can be exchanged for new ones, and users only need to compensate a part of the funds.As soon as the news spread, it was as if an atomic bomb had been dropped among the players, causing a huge commotion.The sales of Flamingo-1 skyrocketed, while FC basically failed to sell.

The previous confrontation has made Nintendo very uncomfortable, and now it has used the big trick of "trading the old for the new", which is simply too powerful, making Nintendo almost desperate!

"Flamingo Company trades old for new, isn't it afraid of losing profits?" Hiroshi Yamauchi angrily dropped a blue vase on the table.

If Li Zetian knew about his question, he would like to tell him.

"If you lose your sister, can't you sell second-hand goods to South America and Africa? Not only can you make a lot of money, but you can also cultivate potential users and start the company's brand! In addition, it won't be long before mainland China, piracy is rampant, and second-hand goods will be sold again. Pack it up and sell it in China, the price is cheaper than pirated game consoles like Xiaobawang, it can not only fight against piracy, but also make money, kill two birds with one stone!"

(End of this chapter)