giants of the era

Chapter 272 Investing in Nike (2)

When Li Zetian looked at Phil Knight, he rolled his eyes and said with a smile: "Mr. Phil Knight, let's go in and talk!"

Jordan is a player of the Bulls, and the company is responsible for his endorsement.

"Good!" Phil Knight nodded.

The two parties immediately came to an office.

Li Zetian said: "First of all, I represent the Bulls and Jordan. I am very happy that Nike can choose him as the spokesperson!"

"Mr. Li, you mean, there is no problem with endorsement?" Phil Knight asked.

"Yes, of course there is no problem! However, before talking about Jordan's endorsement with Mr. Phil Knight, I want to talk about another matter!" Li Zetian laughed.

"Mr. Li, please tell me!"

"Well, okay, then I'll get straight to the point! May I ask Mr. Phil Knight, does Nike need a strategic investment?"

Phil Knight immediately understood that this was Li Zetian who wanted to invest in Nike, and thought: "Chronos Li owns many TV networks, Disney film companies, teams, stadiums, etc., which are of great help to Nike. If he can get his strategic investment, Nike will be able to develop rapidly and even beat Adidas!!!”

This time, Phil Knight was ecstatic. He never expected that he would be able to get Chronos Li's investment when he came to talk about an endorsement cooperation!
Right now, Nike's turnover has not exceeded 2 million US dollars, and its profit is less than 1000 million US dollars.The size of the company is much worse than that of Adidas.

"Of course I do. This is the glory of Nike, Mr. Li!!!" Phil Knight said excitedly.

Li Zetian smiled and said, "What if I want more than 50% of the shares?"

Hearing this, Phil Knight hesitated, gritted his teeth after thinking for a long time and replied: "Mr. Li, if you really want 50% of the shares, it's not impossible! But, you have to promise that you will do your best Do your best to help Nike grow stronger! In addition, the right to operate the company will be handed over to me!"

American companies rarely have shareholders who own more than 50% of the shares, even the founders.Naturally, Phil Knight does not own 50% of the shares either, but his voting rights are over 50%.Therefore, he still has the final say on the company, but if Li Zetian invests 50% of the shares, then Phil Knight's shares can no longer guarantee that he can control the company, and he must get the support of Li Zetian.

Li Zetian smiled and said: "It seems that you are really courageous. It is not without reason that Nike can develop! Okay, I can assure you that I will use my resources to help Nike! Moreover, the company can also let you Management. Hehe, in fact, there is no more suitable candidate than you! You know, I have so many companies under my name, I can't do everything myself!"

After reaching a consensus, Phil Knight was overjoyed and laughed.Although his shares will be diluted due to Li Zetian's investment, the shares are even more valuable.With Li Zetian's investment, there will be an uproar in the industry!Moreover, Li Zetian is a superstar himself, and will definitely attract countless young Americans...

To agree to Li Zetian's investment in such a short period of time undoubtedly showed Phil Knight's shrewdness and determination!
At the same time, Li Zetian also has more confidence in Phil Knight and Nike!

Next, the two put aside the matter of Jordan's endorsement and talked about investment first.

After discussing for an afternoon, Li Zetian finally invested 1 million US dollars, holding 50% of Nike's shares, and Phil Knight's shares were diluted to 14.5%.Li Zetian is the chairman of the company, and Phil Knight is the executive director and CEO of the company!
As for Jordan's endorsement, it's better to talk about it, it's all his own company, and it's just a left hand and a right hand.Of course, it will not make Jordan suffer, but he has not become famous yet, he is just a rookie in the NBA, so the endorsement fee is not high, 3 million US dollars in 600 years.Three years later, the contract was revised, and Nike had the priority to speak.

For Jordan, it is very satisfying for a newcomer to get a corporate endorsement company as soon as he enters the NBA, and the contract period is not long, and the price is very suitable.In addition, Li Zetian also promised that as long as he becomes an NBA superstar, he will be given a sky-high contract.

Li Zetian's acquisition of Nike was a surprise, and it was Nike's own decision.

In the future, there will be suppliers for running shoes at home.

In the early years, I also invested in the Italian Armani company, and I didn't need to buy clothes outside.

After Phil Knight officially signed the contract with Li Zetian, he returned to the company and immediately held a press conference. In addition, he specially invited Adidas to attend the conference, which made them mad.

At the press conference, Phil Knight was in high spirits and in high spirits!

"Hi everyone, welcome to Nike's press conference! At the press conference, I will announce a very important news for Nike!"

Phil Knight paused on purpose at this moment, scanning the crowd.

The representative sent by Adidas looked disdainful and said coldly: "It's a trick!"

Right now, Nike and Adidas are the biggest competitors. Nike sent an invitation letter to Adidas, which naturally made the other party feel very uncomfortable.

Phil Knight glanced at the representative of Adidas calmly. Seeing his unruly attitude, he couldn't help but smile in his heart. He thought, don't be scared when you hear the news I announced later!

At this time, everyone's curiosity was attracted by Phil Knight.Phil Knight finally opened his mouth, and he shouted excitedly: "The richest man in the history of the United States invested 1 million US dollars in Nike and became the largest shareholder of Nike!!!"

Hearing this, the press conference scene seemed to be in a state of chaos!

"This is Chronos Li, right?"

"Who else could it be if it wasn't him!!! I didn't expect Nike to get his investment. It seems that Nike is about to rise!"

"Nike is amazing, how did it get this investment? As we all know, Chronos Li doesn't invest lightly. Once you make a move, it must be a company with great development prospects!"

"..."

There was a lot of discussion.

The representative of Adidas was pale, with an expression of disbelief, and his butt sank into the back of the chair, while the person sitting next to him looked at him jokingly.

"With the rise of Nike, doesn't that mean that Adidas will be kicked out? It seems that Adidas' dominance of the sports operation brand is no longer guaranteed!"

"Isn't it! Since Chronos Li invested in Nike, he must destroy Adidas! With Li Zetian's means and financial resources, dealing with a small Adidas is like playing!"

"..."

On the press conference stage, Phil Knight smiled with satisfaction.

The name of a person, the shadow of a tree, Li Zetian's influence is really shocking!
Not long after, the press conference ended.

Nike immediately became the conditional news of the major media.

"Wall Street Journal": "The World's Richest Man Becomes Nike's Largest Shareholder, and Adidas's Stock Price Crashes!"

(End of this chapter)