giants of the era

Chapter 313 The LCD Controversy
The next day, Li Zetian and Dongfang Yuqin came to Wang An Computer Company again and announced the company's transformation plan. At the same time, they changed the company's name to "Excellence House".In addition, [-] million US dollars has been injected for development.

The company's LOGO has been changed to a gorgeous, shining sword, which is very cool!

This morning, Li Zetian had been discussing the specific development of the company with the top management of the Excellence House, and specially selected a talent from among them to be the CEO.This person is none other than John Chambers, the man who led Cisco to a market value of 6000 billion US dollars in his previous life! !

With him as the CEO of Home of Excellence, Li Zetian feels much more at ease with this company.

Before leaving, Li Zetian patted John Chambers on the shoulder and said with a smile, "Do it well!"

John Chambers nodded heavily, and was very moved. He was only a regional manager in Wang An Computer Company, and there were more than 20 people with higher status than him. However, Li Zetian chose him.

"Mr. Li, don't worry, I will definitely work hard to develop the House of Excellence!" he said.

"En!" Li Zetian nodded with a smile.

In Li Zetian's plan, Excellence Home will develop into a company integrating product research and development, production and sales.

Excellence is a product brand, and Excellence Home is an electrical appliance shopping mall similar to Suning and American Electric.

The media paid close attention to the situation of Wang An Computer Company. Three days later, Excellence House held a press conference, announcing the company's transformation and personnel appointments.

As soon as the news came out, the major media were really shocked.

"Wang An Computer Company not only changed its name, but also turned into home appliances. Doesn't Mr. Li know that the home appliance market is now occupied by Japanese manufacturers?"

People are very puzzled.

Soon, some experts and professors came out to explain that Wang An Computer Company lagged behind other companies in the computer industry. In addition, Chronos Li already had Apple Company, Mango Computer Company and Sun Microsystems Company, and there was no need for Excellence Home to produce the same products, compete with them.Due to the outstanding capabilities of Joyo Home in the research and development of electronic products, it is also possible to transform home appliances.Moreover, there is no home appliance company under Chronos Li's name, so he must not let this piece of fat go away! ! !

As soon as the experts explained, everyone understood.

In Japan, Sony, Panasonic, Hitachi and other companies all held their own meetings to discuss how to deal with the House of Excellence.After all, Li Zetian has strong financial resources, and with his support, the House of Excellence is threatening and has to be guarded against.

"I'm just planning to enter the home appliance market. Why are companies like Sony and Panasonic so scared?" Li Zetian said with a smile, with a hint of sarcasm in his tone, obviously looking down on these companies.

Putting down the information in his hand, Li Zetian poured a glass of water to drink, not as optimistic as he appeared on the surface.It is not easy for Japanese home appliances to dominate the world in the 90s and [-]s.Even with the support of Li Zetian, the House of Excellence may not be able to defeat them!

However, there is still a chance now!
Li Zetian decided to invest all his chips in the development of LCD TVs.

The LCD panel is the most expensive part of an LCD TV, and Li Zetian must keep it in his own hands.

Whether it is televisions, desktop computers, notebooks, tablets, PDAs, mobile phones, ATMs, Gameboys and other electronic devices, LCD panels are required. As long as the scale is expanded, the production cost can be greatly reduced! !
It is now 1986. It was not until the late 80s and early 90s that Japanese companies mastered the production technology of STN-LCD and TFT-LCD, and the LCD industry began to develop rapidly.Since then, Japan's LCD panels have occupied more than 90% of the global market.

Therefore, in the LCD panel market, Li Zetian can compete!He doesn't want to buy all LCD panels from Japanese companies in the future!
The transformation of Wang An Computer Company made Li Zetian think that he must seize the LCD panel market. After returning to Los Angeles from New York, he asked people to register an overseas offshore company called Chronos Industrial Corporation with a registered capital of 5 million US dollars. , specializing in the development and production of LCD panels.Subsequently, R & D centers were established in Japan and the United States, and all efforts were made to recruit R & D personnel.

"The top talents in LED, no matter what, they must be recruited to Chronos Industrial Company!!!" Li Zetian ordered to die!
Little Japan, I want to catch up and develop LCD panel production technology!
Li Zetian thought to himself, so many companies under his name need LCD panels, and the products are not afraid that they will not be sold, which is enough to develop Chronos Industrial Company.At the same time, it also suppressed Japanese companies.

Haha ...

Li Zetian smiled complacently.

In November, Chronos Industries was like a hurricane, blowing a hurricane in the United States and Japan!
A large number of liquid crystal technical talents were poached to the company, which shocked many companies.

"Is liquid crystal so promising? It actually attracted Chronos Li to poach corners crazily?!"

For a while, tens of thousands of companies around the world are also ready to recruit liquid crystal technical personnel.

"Mr. Li, are you not worried that Chronos Industry is so blatantly looking for talents in liquid crystal technology?" Dongfang Yuqin frowned.

Yu Jingqiu agreed: "That's right, we should poach people in a low-key way earlier."

Li Zetian was not worried at all, but laughed out loud, "Hehe, low-key development is too slow. I just want to make a high-profile, so that everyone will notice that I will vigorously develop LCD technology. After they hear the news, they will definitely pay attention to LCD technology. In this way, it will definitely promote the development and popularization of liquid crystal technology!"

Li Zetian paused and said with a smile: "However, in the early stage of the development of LCD technology, the technology is immature and the scale is small. LCD panels must be expensive, and there are bound to be not many companies that can afford LCD panels. As a result, many LCD manufacturers must go bankrupt in the end. It will end up being merged and become the nourishment of other companies. But I am not afraid, all the companies under my name can use LCD panels. The greater the demand, the larger the scale, the larger the scale can reduce the production cost. Kronos The LCD panel of the industrial company is definitely much cheaper than the LCD panel of other companies, and has a great price advantage, which attracts other companies to use the products of Chronos Industrial. Such a cycle of conscience is like the 'Matthew effect' , the strong will get stronger and the weak will get weaker, and in the end it will definitely be Chronos Industry that dominates the LCD panel market!!!”

Hearing Li Zetian's explanation, the faces of the two women were brightened, and they felt that Li Zetian was too smart.

The corners of Li Zetian's mouth turned up, and he smiled slightly. There was no way, who let my brother have too many resources, it was equivalent to cheating, how could other companies compete with him.

At this moment, Sony, Panasonic, Hitachi and other companies are all speechless.

Unexpectedly, after Li Zetian decided to enter the home appliance market, he would do such a big thing, which is very disturbing.Right now, they have to follow up the research and development of LCD panel technology.

"Tell me, is this Chronos Li going to fight against our Sony company? We haven't developed CRT picture tube technology for a long time. We wanted to sell it for a few more years, but now we suddenly make LCD TVs! Tell me, we are To follow, or not to follow? If we don’t follow, our TV sets may be eliminated; but if we follow, our lead in CRT technology will be wiped out!”

"Well, LCD TVs are indeed better than CRT TVs, but LCD panels are so expensive, and the cost of developing LCD TVs must be very high. How many users will buy them...?"

"Chronos Li has a lot of money. I guess he probably didn't care whether the company could make money at the beginning. He would rather lose money at a low price and occupy the TV market."

"That's right, it is very likely to be so. In the early days of Microsoft's development, the company's operating system price was very low, even several times lower than that of other companies at that time. However, through the low price strategy, Microsoft's operation The system quickly occupied the market and formed a monopoly advantage. Now if you look at Microsoft, you will know how correct the strategy was at that time! Also, the game console launched by Flamingo is also very low price... such examples, Chronos Li has used it many times. It can be seen that in the TV market, he will also use the low price strategy to occupy the market first, and then find ways to make money!"

Sony executives nodded.

Everyone knows that the effect of LCD TVs is many times better than that of CRT picture tube TVs.If the price of LCD TV is only a little higher than that of CRT TV, it will definitely form a crushing situation.

After deliberation, Sony finally decided to fully develop LCD panel technology.

At the same time, TV giants such as Panasonic and Hitachi have made the same decision one after another.

However, what makes Li Zetian more angry is that these Japanese companies have joined forces not long after and announced the joint development of liquid crystal technology.

"They even teamed up?!! ​​Well, the Japanese companies are really targeting the outside world! However, Samsung will kill you, so will I still be afraid? See if I can overthrow your entire Japan by myself!! !” Li Zetian said mockingly and disdainfully.

Even if you are alone, even if you are an enemy of thousands of Japanese companies, what is there to be afraid of? ! !

Li Zetian was full of fighting spirit, and injected 3 million U.S. dollars into Chronos Industries, and then established R&D centers in the United Kingdom, France, Hong Kong, and Taiwan.At the same time, and sent people to build a super large LCD panel production plant in Shenzhen.

Get involved!
Let's see who is more awesome!
All these actions of Chronos Industries were known by the media, and then they were reported.

The media all exclaimed: "Oh, God, Japanese companies teamed up to develop liquid crystals, and Chronos Li is fighting the pack alone. It's really a fortress!"

The reporters couldn't help but be shocked by this domineering, squatting at the door of Li Zetian's house every day.

As soon as I saw him come out, I wanted to interview him.

Li Zetian was very annoyed, and said: "Although Japanese companies are powerful, I am not afraid of them. I will invest 10 billion U.S. dollars in it next year!" After a pause, Li Zetian said lightly, "I have too much money. I spent billions of dollars, and I didn't take it seriously!"

ah? ! !
Everyone opened their mouths wide, their faces full of shock.

Among the reporters was a spy from Sony Corporation. Hearing this, he felt even more bitter.

People have too much money, and losses of billions of dollars are not taken seriously. How can this be done?

That night, news reports about the interview with Li Zetian came out.

The American people have said that Li Zetian is domineering. Japan has been too arrogant these days, waving checks to buy land and houses in the United States. Many Japanese even laughed at the Americans for being too poor.

"Haha, Chronos Li is still domineering. The last time I met a big fat Japanese guy, he actually showed off his wealth in my face, saying how much land he bought in Hawaii, saying that Hawaii would become Japanese, what the fuck? Hearing this makes me angry. The Japanese are rich, right? Do you dare to compare with our richest man in the world?"

"Don't talk about billions of dollars, our world's richest man lost 100 billion dollars, and he didn't take it seriously!"

"..."

When the news reached Japan, Sony, Panasonic and other Japanese manufacturers looked at each other, speechless.

However, they also knew that Li Zetian said that on purpose, in order to force them to retreat.

"Chronos Li has a lot of money to pretend to be aggressive. In the future, he loses to us in the LCD panel market. I wonder if he can still laugh!!!" A senior executive of Sony said very unhappy.

……

Before I knew it, another month passed.

The cold wind was blowing, and people put on cotton clothes to keep out the cold.

The turmoil in Chronos Industries is starting to fade, and in December, people are getting ready for Christmas.

There was heating in the study, and Li Zetian was sitting at the desk reading a book in a single shirt.

At this time, the phone rang, and Li Zetian answered the phone. On the other end of the phone was Oracle CEO Larry Ellison.

"What's the matter, Larry Ellison?" Li Zetian asked with a smile.

"Mr. Li, I have discussed with other shareholders and plan to let Oracle go public for financing to further accelerate the company's development! Now that the company is listed, employees who hold shares will be more motivated to work!!"

Li Zetian was stunned for a moment. He was too rich, so he didn't care whether the company went public or not. But for ordinary employees, if the company didn't go public, although there were option rewards, they had wool to use.Therefore, the boss is not in a hurry, but the employees are in a hurry. If the company does not go public for a long time, the employees' work attitude will inevitably become negative.

Li Zetian said: "Oracle has been established in 1977, and it has been more than 9 years. It is time to go public! Ellison, I support the company's listing, and it is best to go public in the first half of this year!"

"Well, yes!!" Ellison was overjoyed, and quickly responded.He knew that Li Zetian also acquired Germany's SAP, which is Oracle's main competitor. Since it was acquired by Li Zetian, it has developed rapidly and has a faint tendency to catch up with Oracle.Ellison was a little anxious, hoping to let Oracle go public for financing, and after getting the funds, speed up the company's development!

Li Zetian said: "Is there anything else?"

"there is none left!"

"Well, then you go to prepare for the company's listing. I still have something to do here." Li Zetian said when he saw Yu Jingqiu knocking on the door and walking in.

"Okay, Mr. Li, then I won't bother you!"

Yu Jingqiu walked up to Li Zetian and asked casually, "Which company is going to go public again?"

"Oracle Corporation."

"Oh," Yu Jingqiu replied, not surprised, or rather accustomed to it. "Honey, lunch is ready, come out and eat!" she said softly.

"Okay!!" Li Zetian stood up, put his arms around her waist, and walked to the restaurant together.But Li Zetian thought in his heart that Oracle's listing is extraordinary.

(End of this chapter)