giants of the era

Chapter 393 All-out war!
At 11 o'clock in the evening on November 20th, Meizu held a product launch conference, and everyone saw what Meizu skin care products looked like for the first time.

Li Zetian and his wife attended the press conference, which caused a sensation.

Immediately afterwards, commercials for Meizu skin care products began to air on television.

"Wow, this is Meizu's skin care products, among other things, the crystal glass bottle is very high-end and elegant!"

"Mrs. Li's skin is moist and smooth, as if glowing like porcelain, extremely attractive!"

"Mrs. Li is so beautiful. Chronos Li is so lucky. To have such a beautiful wife is really enviable and hateful!"

"..."

The audience in front of the TV were all amazed by Jing Qiu's stunning appearance.

On the screen, Yu Jingqiu, who has been carefully dressed, is not like a mortal, but a fairy.

Compared with her, the female stars are all bleak.

The comment section of Meizu's official website immediately exploded, and countless netizens also praised Yu Jingqiu's beauty.

"There are beauties in the north, peerless and independent. Once you look at the city of Qingren, then you look at the country of Qingren!"

"Chronos·Li's wife has the face of a wild goose, I really envy others!"

"Everyone, it's crooked, it's crooked! This is the comment section for Meizu skin care products, why is everyone talking about Chronos Li's wife?"

"Damn, those beautiful legs make me unable to move my eyes!"

"The skin is so good, the body is so good, it doesn't look like someone in their 30s who has given birth to a child!"

"..."

In the backstage area of ​​Meizu’s official website, several staff members looked at the company’s CEO Lucy Nipe with wry smiles, and said, “President Pete, what should we do? Li."

Lucy Nipe laughed and said: "It's okay, it's a good thing, Mrs. Li is our company's product spokesperson, the more people talk about her, the more people will buy our company's products! Besides, these comments are all Positive comments! Oh, yes, but all comments that slander and insult Mrs. Li will be deleted, don’t make Mr. Li and Mrs. Li unhappy!!”

"Yes!!!" Several staff members nodded in unison.

……

Meizu skin care products are completely popular. Although the price is expensive, there is an endless stream of buyers.

When it comes to Christmas shopping in December, the sales of other skin care products plummeted, but Meizu skin care products are the only ones!
In just over a month, Meizu skin care products have become the No. [-] brand in the skin care industry!

Next, Meizu began to develop more abundant products.

Lucy Nipe called and said: "Mr. Li, it would be great if I can get your support to acquire Estee Lauder in the United States!"

Li Zetian knows the Estee Lauder brand, but not much.

"You send Estee Lauder's information and let me have a look!"

"Okay, after I sort out the information, I will send it directly to your email."

"Ah."

……

That night, Li Zetian opened the e-mail, found the e-mail sent to him by Lucy Nipe, and immediately opened it to read it.

The Estee Lauder Company was founded by Estee Lauder and Joseph Lauder in 1946 as the Estee Lauder Group. It is proud of its leading position in the world's cosmetics industry, producing and marketing high-quality skin care, makeup, perfume and hair care products. In more than 130 countries and regions around the world, the company owns many well-known brands: Estée Lauder, Clinique, LA MER, Origins, Labseries, Bobbi Brown, M·A·C There are dozens of brands such as Meike, and the products are very rich!
In terms of sales channels, in addition to high-end department stores, specialty stores, high-end perfume stores and pharmacies, there are also self-operated stores and supply cabinets, shops on cruise ships, duty-free shops on airplanes, airports and cities.

In terms of product research and development, Estee Lauder has always been in a leading position, with 395 first-class chemists, biologists, microbiologists and physicists!Of course, this number pales in comparison to the 20 million of the Gene Technology Company.

After reading the materials, Li Zetian then replied an email to Lucy Nietz, on which he wrote the word "ke" and an exclamation mark "!".

Therefore, at the end of 1995, Gene Technology, the parent company of Meizu, launched an acquisition of Estee Lauder.

Since Meizu's current scale is still small, it is naturally impossible to acquire such a large international group as Estee Lauder, so it was acquired by Gene Technology Company.

It didn't take long for the news that Gene Technology Company wanted to acquire Estee Lauder Company to spread, which soon caused an uproar in the industry.

Procter & Gamble, Unilever, L'Oreal and other international giants have paid great attention to it, and even plan to stop it.

However, Gene Technology has strong financial resources and overwhelms the crowd, and soon reached an agreement with Estee Lauder.Gene Technology paid $70 billion for a 62.5% stake in The Estee Lauder Companies.Estee Lauder received a huge amount of funds, and secondly, it also received powerful and unparalleled technical support from Gene Technology.

In addition, the rise of Meizu made Estée Lauder deeply feel the sense of crisis, and clearly realized that the technical level of the gene technology company is too powerful, coupled with Li Zetian's huge funds and channels, it is enough to change the industry structure.Rather than fighting with Meizu, Gene Technology, or Li Zetian, it's better to hug your thighs, and maybe you can get more, so Estee Lauder agreed very simply!

On December 12, just a few days after Christmas, Gene Technology signed an agreement with Estee Lauder, and then held a press conference to announce the matter.

As soon as the news came out, everyone felt that it was "too fast"!
The acquisition of Estee Lauder by Gene Technology Company was almost as quick as lightning, which made people overwhelmed.

Procter & Gamble, Unilever, L'Oreal, Senior Hall and other companies are all confused.

"Oh, damn it, it's not good for Procter & Gamble to allow Gene Technology to acquire Estee Lauder so easily!!!" The CEO of Procter & Gamble frowned deeply, and his face was covered with clouds.

As the industry leader, Procter & Gamble ranks among the top 50 of the top [-] companies. Although Meizu's skin care products are powerful, there are too few product categories, and P&G can bear it.However, the acquisition of Estee Lauder by Gene Technology Company is a big problem.Estee Lauder has a lot of products involved, so it naturally forms more competition with Procter & Gamble.If Estee Lauder gets the technical support from Gene Technology, Procter & Gamble will face unprecedented challenges!
The genetic technology company is too perverted, with an annual R&D investment of 500 billion US dollars, and it is still superimposed crazily every year.And Procter & Gamble?It's just billions of dollars in research and development investment, the difference is too big!
When the outside world was still discussing the acquisition of Estee Lauder by Gene Technology Company, Li Zetian asked Dongfang Yuqin to set up Kronos Daily Chemical Company, and then put Meizu and Estee Lauder Company under the name of Kronos Daily Chemical Company, and Koronos Daily Chemical Company Rhonos Daily Chemical Company is the parent company of Gene Technology Company.

In this way, the future large and small daily chemical companies will be handed over to the management of Chronos Daily Chemical Company, while Gene Technology Company will focus on scientific research to avoid distractions.

Of course, the establishment of Chronos Daily Chemical Company cannot be hidden from others. When Procter & Gamble and Unilever heard the name, their hearts suddenly beat faster!
Oh, daily chemical! ! !

Skin care, cosmetics, shampoo, shower gel, perfume, toilet water, toothpaste, washing powder and other daily necessities and luxuries are all daily chemical products!
This is the rhythm of an all-out war! ! !
PS: There are three changes today, and there will be more tomorrow, and I will make up for what I owed before.

(End of this chapter)