life after divorce

Chapter 103 The mall is online, Taobao Penguin targets

In the blink of an eye, the time came to [-] pm, and the promotion of Tongye Shopping Mall began.

The first person to see the promotional news was the person from the Ali Group. Shao Xiaofeng had previously told the Propaganda Department that if there was news about Tongye Shopping Mall, it would be reported to him as soon as possible.

Employees from the Propaganda Department came to the office of Taobao President Shao Xiaofeng to report: "Mr. Shao, the promotion of Tongye Shopping Mall has started. It should be that the storage and transshipment center has started operation, and a large number of products should be launched."

Shao Xiaofeng nodded and said, "Okay, I see, I'll report to President Ma right away."

Shao Xiaofeng came to Alima's general office to explain the matter again, and then turned on the computer to enter the homepage of Tujia.com.

Mr. Ali Ma looked at the promotional content and pondered for a while and said, "When will our Tmall mall be launched?"

Shao Xiaofeng replied: "Tmall Mall can sell products online now, but our logistics and distribution are not good enough. Even if the distribution is good, we can't reach it: the speed of delivery in one day, I don't know that Tongye Shopping Mall will There will be no continuation of the previous delivery speed."

Mr. Alima said: "We can't expect our opponents to make mistakes on their own. The initiative must be in our own hands."

"Tongye Shopping Mall promotes the brand day. They offer one product, and we Taobao offer ten products. You can communicate with the store owner well, and our company will pay for the loss."

"Tongye shopping mall must be suppressed. Although the delivery speed of Tongye shopping mall is fast, people who shop online rarely have urgent needs. It still depends on which product is cheaper and more practical."

"This is not about our Taobao family. Ye Feng is considered a celebrity. Before, Tongye Shopping Mall only sold his own company's clothing, and there was only one type of product. Now it is different. Ye Feng's opponents are not only Taobao."

Indeed, there are not only one, Penguin and Dangdang also operate online shopping malls, natural competitors, and other Internet giants have seen the slogan of Tongye Shopping Mall. They are no strangers to Tujia.com recently, and they also have information about Ye Feng. Many people lamented: "Another Internet boss has become stubborn."

Many big brands that Liu Dongqiang sought before are also waiting for the sales volume of China notebook computers.

At [-] o'clock in the evening, users of Tujia.com and Yipay saw the promotional content of Tongye Shopping Mall.

Brand Day: January NO.20 Shenzhou laptop price cut by 200 yuan.

Computers are now considered a luxury item for many people. The wages of ordinary workers are only more than 1000 yuan a month, which is directly reduced by 200 yuan. The discount is not small, and it is a genuine brand name.

However, when the user starts to browse any products in Tongye Shopping Mall except Shenzhou laptops, he will receive a pop-up advertisement prompt. The content of this advertisement prompt is later called the best product of Huaxia E-Commerce, none of them.

The content of this advertisement is: "Easy payment, safe payment!"

Behind the six big characters, there are two very straightforward slogans that can quickly penetrate into the hearts of the people: "From now on, EasyPay promises to users in seven cities: use EasyPay to shop online in Tongye Shopping Mall, you dare to pay, I dare to pay!"

"All the products in Tongye Shopping Mall are genuine, and you will pay ten for the fake ones!"

Many people worry that they have not received the goods after paying online, and they are also worried that the goods are fakes. However, Tongye Shopping Mall is different. Its current online third-party sellers have signed contracts, and some of them are substandard. Good product manufacturers, once found, will be ten times the compensation.

First of all, Yipay users are registered with their real names, which eliminates the possibility of e-commerce fraud from the source, and the popularity of the founder of Tujia.com donating personal income to the student foundation has not dissipated, which greatly improves the trust of users.

At [-] o'clock, the real display is the purchase link of China laptops. The website of Tujia.com has hung a banner advertisement for two hours. The advertisements have always shown the reservation of China laptops, because there are only [-] China laptops.

Fifty thousand units is indeed a small number, but the price of Shenzhou laptops is as high as 4799, which is a commodity worth nearly [-] million.

Tongye Shopping Mall will be launched soon, Ye Feng, Liu Dongqiang and other high-level executives are in the background of the technical department.

The time soon came to twelve o'clock in the evening, and the reservation button for Shenzhou laptops in Tongye Shopping Mall had become a purchase and payment button.

A large number of users who have made reservations for China laptops and are waiting for the sale of China laptops have been refreshing the webpage of Tujia.com since before twelve o’clock, and finally clicked on the purchase button when they finally saw it. At this moment, they are waiting to buy China laptops The psychology of computer users is almost the same as that of users who waited for the first time to grab Xiaomi mobile phones ten years later in the previous life. The main reason is that many college students can use them, and the event is only today, and they are very eager to buy them in the first time.

Many users who have been looking forward to Shenzhou laptops for a long time began to purchase and place orders at the first time. The purchase process of Tongye Shopping Mall is very simple. First, register users. Log in, and the number of Yipay users in seven cities has exceeded 1000 million. The operation cost of transferring these users to Tongye Shopping Mall is almost zero.

Quite a few of those who have an Yipay account immediately log in using the Yipay account. After logging in, they immediately enter the order page. After filling in their delivery address, name and contact information, continue to the next step, and they will directly enter the payment interface. After the payment is successful, the purchase is considered successful.

Users are placing orders to buy Shenzhou laptops at the fastest speed. From [-]:[-], users have successfully purchased one after another. The inventory of [-] units began to decrease continuously, and the reduction rate became faster and faster.

At 140:[-], half of the [-] units had been successfully sold, and as the time node reached the time required for a large number of users to familiarize themselves with the process, the order volume began to increase, and the inventory reduction reached The peak value was [-] units per second. At one o'clock in the morning, with the successful sale of the last Shenzhou notebook computer, all [-] notebook computers were declared sold out.

Those in every industry that have rejected Tongye Shopping Mall are almost paying attention to Tongye Shopping Mall. They keep refreshing the page and watching the inventory decrease rapidly like a meteorite falling. Three or ten minutes later, the Shenzhou Notebook When the computer sales page shows that it is sold out, there are countless grass and mud horses galloping past in everyone's heart!

No one has ever seen such a sales speed. [-] laptops were sold out within an hour, creating nearly [-] million sales. This speed is simply abnormal. The physical retail industry has never existed. experienced.

Including Liu Dongqiang and all the senior executives of the technical department, Ye Feng didn't think it was outrageous.

Boss Ma’s Double Eleven event in his last life was much stronger than the current speed of Maple Leaf Technology. In the golden age of hunger marketing for Xiaomi mobile phones, hundreds of thousands of mobile phones were sold out within minutes, which is faster than the current Tongye shopping mall. It is not at 01:30 that the sales of China notebook computers are strong. China notebook computers can achieve this result, not only because of their surprisingly high cost performance, but also because of their own sales volume. There are also two powerful channels such as Tujia.com and Yipay. It is still within Ye Feng's expectation to achieve this result through various efforts. If it sells out in 10 minutes, it may surprise Ye Feng.

Although the [-] Shenzhou laptops have been sold out, a large number of users attracted began to browse other products.

In fact, what is even more shocking are the practitioners in the Internet industry, especially the senior experts with a strong sense of smell, because they realized the coming of a new era from the good start of Tongye Shopping Mall, especially the gift box of Tongye Shopping Mall. The speed of delivery will be a reform of e-commerce.

At this time, Liu Dongqiang said: "Mr. Ye, the sales volume of our Tongye shopping mall is more than 3000 million points in one hour. We succeeded. Tongye shopping mall will be a blockbuster tomorrow."

All the top executives are very happy, although it is brought about by the loss-making sales of China notebook computers, the fame is certain.

Zhao Meng said happily at this time: "Boss, our net profit for this hour is more than 1000 million."

Although Ye Feng was very happy in his heart, he said with a serious face: "Our success is only the first step. You don't have to be too happy. The task must be successfully delivered to customers."

"And it's only an hour. The day is still very long. The speed of express delivery and the speed of logistics replenishment in the warehouse and transshipment center can't make any mistakes."

"Our only advantage is the fast delivery speed, but our development time is short, and there must be various problems in the middle. We are not happy yet."

Ye Feng looked at his watch and said: "Go back to rest early, come to work early, today is the first day, everyone work hard."

"Ye Lin, the staff on duty has made arrangements."

Ye Feng waited for everyone to leave, he didn't plan to go back, he slept in the office for a while, set the alarm clock to prevent oversleeping.

Ye Feng stayed up late for the first time since he stopped writing novels. There was a rest room in the office, and Ye Feng fell asleep without taking off his clothes.

06:30 The alarm clock rang on time, Ye Feng turned off the alarm clock in a daze, sat on the bed for a while, then brushed his teeth and washed his face.

Wash up and call Ye Lin to help bring a breakfast.

After that, Ye Feng came to the technical department and saw Lin Qi also asking: "Lin Qi came so early."

Lin Qi was having breakfast, when he heard Ye Feng's voice, he turned around and said, "The boss came quite early."

The technician next to him interjected: "Boss, Mr. Lin didn't go back and didn't sleep."

Lin Qi glared at the technician, and said with a smile: "Boss, I'm used to staying up all night, and it's fine if I don't sleep."

Ye Feng didn't say anything, as long as he knew it in his heart, he asked Lin Qi, "How is the sales situation so far?"

Lin Qi brought a piece of paper and was about to speak, Ye Feng saw it and said: "Give it to me, I will read it myself, you have breakfast first."

Ye Feng took the paper directly and saw that the sales volume was 20 pieces, and the sales volume was 15 billion Huaxia coins.

There is also a sales curve chart, that is, the sales volume is the best at the beginning, and it is getting less and less. I am afraid that there will be fewer during the day. Either I have already bought it or I don’t need it. Moreover, Ye Feng does not believe that during the day, Taobao and Penguin Paipai.com will see it. With Tongye Shopping Mall expanding its influence.

The top executives of Maple Leaf Technology came to work one after another, Ye Lin handed the breakfast to Ye Feng, and Ye Feng returned to the office to eat.

When Ye Feng was eating, the Ali Group in Hangzhou, Ali Ma, the boss, called Shao Xiaofeng the first thing he did at work.

Shao Xiaofeng also understood what Mr. Ma was looking for, so he came to Mr. Ma's office and said directly: "Mr. Ma, Tongye Shopping Mall was officially launched at [-] o'clock last night. over."

"So far, according to our calculations, the sales of Tongye Shopping Mall are about 15 billion Huaxia coins."

"The warehousing and transshipment center should have started to distribute the goods now. If the products are successfully delivered to the customers on time, then Tongye Shopping Mall can be said to be a success."

"And Yipay proposed: You dare to pay! I dare to pay! Fake one pay ten slogans, and Yipay is all registered with real names. Users trust Tongye Shopping Mall. Our Taobao has many imitations, which is not good for our Taobao. , what will Mr. Ma do next?"

Mr. Alima pointed his fingers at the table, thinking that most of the products in Tongye Shopping Mall are different from Taobao. The products in Tongye Shopping Mall have many famous brands, and they are guaranteed to be authentic, while Taobao has mostly small commodities, and there are also big brands. , but Taobao's delivery speed can affect the user's desire to buy.

Mr. Ali Ma said: "According to the original plan, the influence of Tongye Shopping Mall will be suppressed."

"There is also the need to speed up the layout of Tmall Mall, and spend more money quickly."

"At present, Tongye Shopping Mall can only cover seven cities. If it is seven provinces, Tongye Shopping Mall will surpass Taobao sooner or later."

Shao Xiaofeng thought to himself, although there are seven cities, these seven cities are indeed the cities with the best economic development in the country, and Tongye Shopping Mall has already established a strong foundation.

Shao Xiaofeng said calmly: "It's Mr. Ma, we will start the promotion at eight o'clock in the morning, and the activity will start at twelve noon."

Mr. Alima said: "When Tongye Shopping Mall started promoting yesterday, we were already too late. Ye Feng didn't promote one day in advance, and we were caught off guard. If we were to fight with them, it would be too late, the time was not set, and the event was rushed. Going online, it’s easy to go wrong.”

"I hope Taobao will achieve a good result today."

"Since Tongye Shopping Mall advertises that genuine products will cost ten for fake products, you should keep an eye on them. If any customer buys a fake product, try to make a big deal out of it, which will damage the reputation of Tongye Shopping Mall and reduce customer trust. Internet users can’t let Tongye Shopping Mall surpass Taobao.”

Ali Group can receive information, and so can Penguins, who is afraid of others if they spend money on activities!

(End of this chapter)