life after divorce

Chapter 197 "Ask for a Subscription, Ask for a Monthly Pass"

For Ye Wan's work, Mr. Huang has already arranged for a manager, and Ye Feng has also arranged for bodyguards early on. Don't worry about safety issues. Ye Wan is now busy appearing in various variety shows, and further promoting songs to increase his popularity.

The road, Ye Feng has paved the way for Ye Wan and made her popular. Ye Feng can be the backing escort, but how far he can go in the entertainment circle depends on Ye Wan's own ability.

Ye Feng processed the documents, got up and moved his body, looked at his watch, it was almost nine o'clock in the evening.

Ye Feng said to Chen Fan: "Chen Fan is gone, go back and rest."

Ye Feng returned to his residence and wrote down his thoughts.

The experience of holding Hongyewan in a short period of time made Ye Feng start to look at the entire entertainment circle. He didn't want to be involved in the entertainment circle, but he really hoped to set up a banner in the entertainment circle. has extraordinary influence.

He is going to let the business contact person of Envision Technology communicate with the record company, open a Tieba authentication account for each of their contracted singers, let them start to officially enter the Tieba, and go to the Tieba to manage their own fan group. In order to encourage the stars to actively participate, Ye Feng threw out an "omni-channel promotion" model to lure record companies and their singers.

The so-called omni-channel promotion refers to the linkage between Envision Technology and Maple Leaf Group, gathering all channels together in a short period of time to promote an album of a singer with all its strength, just like Ye Wan's promotion a few days ago, except that Ye Feng made it clear this time A standard is established: All singers promoted through all channels can get a pop-up recommendation for all users of Weichat, Banner recommendation for full post bar, music Banner recommendation for Weichat, and Banner recommendation for tutoring network. Wechat about music, let them listen to songs, and then import users who are interested in songs into the post bar, let them participate in the interaction, gradually become deep fans, and finally guide them to Tongye Shopping Mall, let them pay for albums, and realize the realization of fan monetization.

This omni-channel promotion is undoubtedly extremely attractive to record companies and singers, because Ye Wan's success is in front of us, and everyone can see it clearly. Everyone hopes to have such an opportunity to get this kind of omni-channel promotion. Promotion, Ye Feng knows very well that the future is an era of traffic. Although it is not the case at present, celebrities need to show their faces more, publicize more, and increase their popularity. Ye Feng has this condition, and Ye Wan has also succeeded. Duan Yue's initiative to cooperate is a signal .

The only ones that really have a promotional effect are Weichat pop-up windows and Tujia.com. Weichat has a large number of users and promotion capabilities, and Tujia.com also has a large number of users and promotion capabilities. The main reason is that the consumption potential of Tujia.com users is greater than that of Weichat users.Ye Fengmai has the only advantage in China, and he is not worried that the record company will not cooperate.

By the way, promote Weichat Music and Tieba. The online rate of users of these two functions has not been very good. You can use celebrities to increase your popularity, and Ye Feng plans to use this shareholder style to promote the brand day pre-sale event, but It depends on how Liu Dongqiang prepares for the logistics tomorrow.

As for Weibo, Ye Feng is not going to do it for the time being. The information interaction speed of Weibo is too fast, and the information is highly concentrated. It is easy to become a huge gathering place of speech in an instant. such items.

In the future, China Mainland will be a huge market for the entertainment industry. If you can establish prestige in the entertainment circle first, it will be much easier to do anything in the future. With this level of influence, if Ye Feng wants to make a movie, a good director will naturally be willing to cooperate, and a good actor will be even more willing to cooperate. Willing to cooperate, and because of its great influence and high voice, the cost of cooperation will be lowered a lot; in addition, if Ye Feng's movie is to be screened in theaters, Ye Feng can also use the resources of Envision Technology and Tujia.com to communicate with theaters. Talking about conditions, I have two powerful recommendation channels, Weichat and Tujia.com, which can quickly place movie viewing information advertisements to tens of millions of users. As long as you arrange sufficient film scheduling resources for me, the attendance rate and box office will be huge. Guaranteed.

Ye Feng still has the copyright of "The Voice", and "The Voice" has only held the first period, and the second period should be held soon. Ye Feng has grown up now, and variety shows can be regarded as a quick money-making project. The second period Ye Feng Ready to invest, the copyright is in Ye Feng's hands, Jiangsu and Zhejiang TV will definitely agree, if you disagree, Ye Feng can find other channels to cooperate, and you are not afraid of Jiangsu and Zhejiang TV looking for him. However, Liu Dehua has already told Ye Feng that he will not participate in the second issue of "The Voice" Yes, Ye Feng is going to invite Jay Chou or Li Zongsheng, not to mention how expensive they are or how big they are, I believe no one will be tempted if the resource of omni-channel is thrown out. Bar?
In addition to talent shows, if you want to be a reality show brand in the future, you also need strong resources in the entertainment industry. If you want to develop a long-lasting reality show like Running Man, you will have to spend a lot of money just for the star appearance fees. But what if Ye Feng did it?Will you take the initiative to discount the price, or even get on the show for free?This is not impossible, as long as other resources are given enough, it is possible to reverse the money.

Once the resources are linked together, the influence produced is naturally unprecedented. One plus one is greater than two, one plus one plus one is greater than five, and one plus one can be greater than ten.

Ye Feng wrote down his thoughts one by one, and then went to take a bath. After taking a shower, he logged into Weichat and opened the "Safflower Club" chat group. Hu Ge, Yang Mi, Tong Liya, Ye Wan, Huang Sanshi were all online, and Zhao Liying, It seems that Teacher Huang signed her.

Ye Feng wrote a message to send: "Mr. Huang, is the movie almost finished?"

Soon Huang Sanshi replied: "There will be a wrap-up banquet tomorrow night, will your boss come?"

It's been two months, and it's time to finish filming. This is just a school drama. Ye Feng replied: "Come on, Teacher Huang has worked hard."

Hu Ge: "Teacher Huang has worked hard, and Boss Ye has to give out red envelopes."

Yang Mi: "Boss Ye has to give out red envelopes."

Zhao Liying: "Hi everyone, I'm Zhao Liying."

Ye Feng: "Hello, Zhao Liying."

"As long as the box office is not bad, I will send out a big red envelope, except for Yang Mi."

"Yang Mi, I already have an idea about your work, don't worry."

"We'll meet and talk tomorrow night, I'm going to rest."

Ye Feng went offline, drank a glass of warm water, and went to bed.

On April 27th, as soon as Ye Feng arrived in the morning, he convened the person in charge of Tieba, as well as the operation and business team of Envision Technology, and began to discuss the next step of celebrity joining Tieba plan, as well as the mode and process of omni-channel promotion.

Ye Feng has basically figured out the overall model and logic, so this time he mainly expressed his ideas, and then let everyone brainstorm. If there are better suggestions for revision, everyone can revise and improve together, and then determine a model to start implement.

The person in charge of the post bar is an operation manager of a large company hired by Shi Xue, named Yu Changan, who is mainly responsible for the daily operation of the post bar. Once the plan for celebrities to join the post bar starts, Yu Changan will be responsible for the overall operation.

The concept of omni-channel promotion is also very much in line with the chain built by the three companies and multiple businesses of Envision Technology, Tujia.com and Tongye Shopping Mall, not to mention the successful case of Ye Wan, so everyone has no doubts about its feasibility , and its appeal to singers.

Yu Changan had no objection to Ye Feng's plan. After hearing all of Ye Feng's plans, he only asked one question: "Mr. Ye, how many times can we do this kind of omni-channel promotion in a month?"

Ye Feng said: "Wechat is the most critical part of omni-channel. Wechat is the core of all products of Envision Technology. The pop-up window of wechat not only needs to serve the Tieba product, so we can't occupy too many resources of wechat. , Temporarily positioned as a weekly omni-channel promotion."

Yu Changan nodded, once a week is enough, at least 50 times in a year, with so many resources to share, it is still very attractive to singers.

Lin Qi said: "I suggest that we post this section and introduce a detailed weight calculation method for certified stars, for example, how many weight points are given for logging in once a day, and how to increase the weight points if they log in continuously; another example is if they post a post How many weight points are there, how much weight points can be added if a photo is added to the post; there is also how much weight points they can get for a reply to fans, so as to subtly influence those stars and let them participate more and more fully. "

Ye Feng agreed and said: "It is very important to formulate a weight calculation rule, but one thing must be clear, we can disclose the method of this weight calculation to the record company, but we cannot show the specific figures to the record company and the stars, otherwise once If they compare their scores with each other, it’s over. It’s impossible for us to arrange omni-channel promotion according to this weight. To whom the omni-channel will be given must depend on who is more suitable, more cooperative, and whether his company is better. Be proactive, be more proactive."

Yu Changan said, "Don't worry, Mr. Ye, I will explain the rules to them, so that they can only try their best to find ways to fully participate and increase the weight, but I will not give them any testable data!"

Ye Feng said: "Lin Xue, go to the major record companies to discuss cooperation, and use our advantages to negotiate cooperation. This is an opportunity to increase the popularity of Weichat music."

Lin Xue used to follow Li Jie, but was assigned by Ye Feng to the position of the person in charge of Weichat music. Lin Xue was young, experienced, and organized, but her skills were a bit poor, but it was not too important. As long as Lin Xue was able to manage Well, as long as we can negotiate and cooperate, Ye Feng also intends to train Lin Xue.

Lin Xue nodded and said, "Boss, don't worry."

After Ye Feng arranged his work, he returned to his office. Seeing Lin Xue, Ye Feng thought of Yang Lin again.

Ye Feng called Li Jie and asked her to ask Yang Lin to come to her office.

(End of this chapter)