life after divorce

Chapter 207 The right to speak

Boss Ma took a sip of tea and looked around.

He continued: "The monthly sales volume of 50 units is not the scariest thing. The scary thing is that once it establishes a brand advantage in Tongye Shopping Mall in advance, it is very likely to further occupy the offline market share of Shushulang. As a result, he became the leader in the learning machine market, so the chairman of Shushulang couldn't sit still half a month ago. He personally went to Shanghai to communicate with Liu Dongqiang from Tongye Shopping Mall, and wanted to buy tickets to participate in this event Brand Day event, as a result, you should have guessed that Liu Dongqiang didn't buy it at all."

After a pause, Boss Ma said again: "I heard that Liu Dongqiang only said a word to him. Liu Dongqiang said that the brand day activities should be responsible for those brands that participated in the early stage, and they should also be given the greatest resources. Any brands will be added in the middle, if you want to settle in Tongye Shopping Mall, after the brand day, I will arrange a special person to connect with you, look at it, what a tone!"

"It's understandable." Lu Zhaoxi said: "At first I heard that the people from Tongye Shopping Mall took the initiative to find Backgammon. They didn't pay attention to Tongye Shopping Mall at the time. Backgammon didn't want to give discounts, and secondly, they didn't want to supply goods first. Three, I don’t want to give a commission, and four I don’t want to affect offline dealers. In the end, I don’t know what Ye Feng thought to buy Backgammon. After that, there is no such trouble. The sales in Tongye Shopping Mall have increased sharply, and Ye Feng has made money and further expanded the influence of Tongye Shopping Mall, killing two birds with one stone."

Boss Ma shook his head: "Zhaoxi, you don't understand what I mean, how much Ye Feng and Liu Dongqiang like these first settled brands, and how much influence Ye Feng can earn from acquiring BBK is not a question for us to consider, nor is it my concern What I am concerned about is the right to speak! A powerful right to speak!"

"How much do people know that Backgammon was acquired by Ye Feng? Even if everyone knows, they will only pay attention to Tongye Shopping Mall. Backgammon and Ye Feng's company have no connection at all, and their businesses are fundamentally different. Ye Feng is a high school student. I have no experience in electronic business at all, and Ye Feng's personal information is not a secret, it is easy to know, and things are easy to find out, so what is the reason for the surge in BBK sales? It is Tongye Shopping Mall, which is now the buyer The market is now, and what customers say is good is what is good, but if the manufacturer's products are good, they need a strong platform with strong sales capabilities."

As he said that, Boss Ma pointed his index fingers upwards, gesticulating with a flushed face, and said, "Think about it, Tongye Shopping Mall and Tujia.com are facing tens of millions of Internet users across the country. Such a large user group makes it It is a retail channel with huge potential in itself. Once Ye Feng uses the users in his hands, Tongye Shopping Mall will easily become a large online platform in the retail industry, and Easy Payment will use Tongye Shopping Mall to successfully become the largest online payment platform. Ye Feng and Liu Dongqiang naturally has the absolute right to speak, and when their sales ability is confirmed, manufacturers and brands will gradually lose their right to speak in front of them and become more and more passive in order to seek sales.”

"And it will gradually have a huge influence on a company or even an industry. Let me use this as an example, so don't spread it to the outside world. Take backgammon and the learning machine industry as an example. Tongye Shopping Mall does not intervene. Backgammon and Shushulang competes with each other, and whoever can become the number one in the industry is still a matter of course, but the acquisition of BBK will definitely give resources to BBK, and BBK can immediately surpass it. Shushulang himself can’t reach the sales volume of 50 units in a month. , but Backgammon did it with the help of Tongye Shopping Mall.

Just imagine, how many companies like BBK will be eager for Tongye Shopping Mall to let them surpass their opponents in the future?How many companies like Shushulang are eager for Tongye Shopping Mall to help them consolidate their dominance?Under such circumstances, any company in any industry will desperately please Tongye Shopping Mall. In order to obtain Tongye Shopping Mall's resources, they will continue to compete and continuously increase their cooperation prices. A huge profit margin is left, which is too big to imagine! "

When it comes to the powerful discourse power and huge profit margins that Tongye Shopping Mall may have in the future, Boss Ma has a very rich expression.

E-commerce has always been the Internet field he is most optimistic about, and he has already achieved the position of the industry leader. He once said that he could not see his opponent with a telescope, but now he is slapped in the face by reality.

The birth and rapid development of Tongye Shopping Mall made him dumbfounded, but it also made him feel like a stick in his throat all the time.

Boss Ma couldn’t figure out that his Taobao was already the number one in the industry, and he had been in the industry for a long time, but in a blink of an eye, he was successfully overtaken by a 20-year-old young man.

This feeling is as if everyone wants to climb Mount Everest, which has never been reached by anyone in the domestic e-commerce field. Boss Ma started to build the Everest Base Camp from the foot of the mountain, and then climbed up little by little. Suddenly a pervert appeared next to him, trotting all the way overtook him and dashed all the way up, leaving him behind in the blink of an eye, the hateful thing was his old arms and legs, he couldn't catch up with him even if he chased after him, he couldn't keep up at all The opponent's rhythm.

Right now, Boss Ma is also deeply aware that Ye Feng is about to create a miracle again after twelve o'clock in the morning this morning, an achievement that will attract the attention of the people and entrepreneurs across the country. He played e-commerce to the extreme, and even his multiple routines and operating methods completely surpassed his own thinking mode, which shocked him many times, and he admired and envied him in his heart.

He was afraid that Ye Feng would use this to set up the banner of the new leader of the retail industry as he said, and then order the Quartet from the beginning to make all manufacturers and distributors surrender under his banner.

But for him, it is already as difficult as heaven to stop Ye Feng.

Boss Ma’s eyes were burning with longing, and his voice raised an octave. He said seriously to everyone: “Today is the key to our survival. If Tongye Shopping Mall is a god today, we want to compete with him in the future. It will be extremely large, and even our own B2B business may be affected by Tongye Shopping Mall, so I ask you to treat today as the end of the world. From now on, we will do our best and win. In the future, we will be able to conquer the entire manufacturing and retail industry like Tongye Shopping Mall; if we lose, we can only watch Tongye Shopping Mall move towards greater success step by step!"

The dozen or so core employees in front of them have also been fanned by Boss Ma at this moment, and they all expressed their intention to seize this last chance and compete desperately with Taobao.

Boss Ma clapped his hands, then stretched out a finger, and said, "Okay! I would like to make a few requests now, first: all our express delivery business will stop receiving express deliveries across the country within the next five days, only for the ones we have on hand. The courier is used for transportation and delivery. Anyone who dares to violate this requirement and accept even one courier will be fired on the spot! Not only can we not provide any transportation assistance for the brand day of Tongye Shopping Mall, but we also temporarily give up our market share to let This batch of shares is also forced to invest in the embrace of the postal service, competing with Tongye Shopping Mall for shipping capacity!"

"Second, find someone to continue to place orders for me, but if you want to find those remote areas, it is best to be in counties and townships. If you want to make Tongye Shopping Mall unable to deliver the goods, break the core of the promotion of Tongye Shopping Mall, water The army is ready at any time, Xiaofeng, you are responsible for this matter."

Shao Xiaofeng nodded and said, "Understood, I'll make arrangements now."

"Go." Boss Ma nodded and continued: "Third, Tmall Mall must be launched within a week. We have ready-made warehousing and transshipment centers and logistics and express delivery on Taobao. After Tmall Mall goes online, delivery efficiency must be improved. Try to be the same as Tongye Shopping Mall, and I believe you are responsible for this matter."

Cai Chongxin nodded, and said solemnly: "Mr. Ma, don't worry, our Tmall mall will be online within a week!"

Boss Ma nodded slightly, and then said: "Fourth, our Tmall mall has just launched, and the most lacking thing is users, so once our Tmall mall is launched, we must invest a lot of advertising resources for promotion. We must sort out all the promotional resources that can be purchased on the entire network and communicate well in advance. Once there is such a need, we will smash advertisements on the entire network to attract users! Zhaoxi, you are responsible for this matter.”

Lu Zhaoxi immediately said, "No problem!"

Boss Ma was satisfied with this, and his tone softened a little, and said: "The best situation right now is that the logistics link of Tongye Shopping Mall's brand day is chaotic or even paralyzed. We can't stop Tongye Shopping Mall from creating new products in the next 24 hours A large number of orders, but we can let their orders all be blocked in our own warehouse or in the warehouse of the courier company. If Tongye Shopping Mall makes a big joke in logistics this time, we will take the opportunity to spend a sum of money to make the national media hype After a while, the image of Tongye Shopping Mall, which is not looking forward to the future, is deeply ingrained in the minds of consumers. When we bring our own express company online on Tmall Mall, we will be able to form a huge relationship with Tongye Shopping Mall, which has made a big joke. Contrast! Naturally, it can win the favor of users!"

Everyone agrees with Boss Ma's words. Tongye Shopping Mall has developed so fast. The logistics and express delivery has always been the shortcoming of Tongye Shopping Mall. Logistics and express delivery cannot be efficient in a short time. Tongye Shopping Mall Part of the transportation capacity is solved by the postal service, so the arrangement of Boss Ma is the most effective.

Boss Ma continued: "If the brand of Tongye Shopping Mall produces 2000 million express parcels a day, then Tongye Shopping Mall's own storage and transshipment center alone cannot consume such a large volume of shipments in a short period of time, and will definitely borrow again. In addition, we stopped receiving parcels, and the postal transportation capacity was further diverted. I don’t think it may be possible to complete the transportation of so many goods in five days. We will prepare a large number of public relations drafts from now on. From the media’s point of view, analyze how blindly expanding e-commerce with insufficient supporting facilities will bring disadvantages to consumers in the actual operation process.”

In addition, we can fabricate some short stories, such as: Ms. Liu in Hangzhou specially bought a learning machine in Tongye Shopping Mall in order for her daughter who is about to enter junior high school to learn English well in advance. Although the price is tens of dollars cheaper than the physical store, it took half a month to get it. Ms. Liu said angrily that if she had known that it was so difficult to guarantee the timeliness of shopping in Tongye Shopping Mall, she would definitely Buy directly from offline physical stores, because that will not delay your child's study..."

Speaking of this, Boss Ma drank his saliva and said with a smile: "If there are more negative news like this, if they are properly promoted, it will create a situation where the whole society is crusading and thinking about whether the e-commerce model is really convenient and worth promoting. In this case, our Tmall mall suddenly appeared with its own logistics company, and the delivery efficiency far exceeds the current Taobao. Shopping malls, the comparison effect will definitely be of great help to Tmall Mall!"

(End of this chapter)