life after divorce

Chapter 217 Brand Daily Sales Data

Yin Tianxue got Ye Feng's promise, so she hurriedly called to investigate the details. Although Ye Feng couldn't tell a lie, he must be cautious. It's always right to be cautious. She doesn't do everything for profit, and this If you need help, Huang Jinhui is not a small person.

Yin Tianxue didn't wait too long. After half an hour, he got the detailed situation, which was the same as what Ye Feng said.

Huang Chen got drunk and hit a girl, but failed to rescue her, and injured another companion. That injured companion should be Ye Feng's fiancée.

Yin Tianxue looked at the time, it was less than eleven o'clock in the evening, it was not too late, Liu Lin's nightlife had just begun, Yin Tianxue called Liu Lin, explained the process clearly, and told Liu Lin the companion that Ye Feng promised , After finishing speaking, he waited for Liu Lin's reply.

After listening to the whole process, Liu Lin didn't blame Ye Feng for this matter. Fortunately, Ye Feng didn't do it himself. The last time he saw Ye Feng, he had a good impression of him.

After thinking for a while, he said, "Okay, I'm here to help, wait for my news."

Liu Lin hung up the phone and saw that it was eleven o'clock in the evening. Uncle Yu should have a rest, but this matter cannot be left alone, so Liu Lin bit the bullet and dialed.

The call was quickly connected: "I said you kid, you still bother me in the middle of the night, what's the matter?"

"Ye Feng's bodyguard beat Huang Jinhui, can you let him out first? You should pay a lot."

"I know Huang Jinhui, who is Ye Feng? What does it have to do with you?"

"Ye Feng is the founder of Tujiawang."

"Oh! Isn't he quite low-key? What's the matter?"

"At noon today, someone caused an accident and killed a girl. The driver who caused the accident was Huang Jinhui's son, Huang Chen. Huang Chen beat Ye Feng's girlfriend when he escaped. Later, the Huang family found a person who was a top tanker to surrender to the Chengxi branch. , Ye Feng accompanied her girlfriend to meet people, and Huang Chen's father, Huang Jinhui, also came. He seemed to have a good relationship with someone from the Chengxi Sub-bureau. He was accompanied by your people throughout the whole process. The tea and water were served very attentively. He pretended to fool Ye Feng for a while, but Ye Ji's girlfriend found out that the driver who caused the accident had come to jack up the tank, and the victim's boyfriend beat Huang Jinhui on impulse. The victim's boyfriend was Ye Feng's bodyguard, Huang Jinhui's The bodyguards must have fought back, but Ye Feng's other bodyguards also attacked, and that's the specifics."

"Uncle Yu, Envision Technology is now in full swing, and all its products are ready to push this incident simultaneously. I can't help you stop it for long. If you don't care, if Envision Technology really exposes the matter, Don't blame me for not saying hello to you in advance."

Liu Lin deliberately raised the banner of Envision Technology, just to give the other party a strong sense of crisis. Huang Chen killed a girl by driving a car. Going out, the first one to be scolded is the public security system, not to mention that Ye Feng was involved in this incident.

During this period of time, Yefeng Company has made great moves, with hundreds of celebrities helping out on the Weichat post bar. Today, the brand day of Tongye Shopping Mall has attracted the attention of the whole people, and its social influence is in full swing. If such a big news suddenly broke out at this time, then the public opinion I am afraid that no one in the city bureau can bear the pressure.

Uncle Yu laughed angrily at Liu Lin's words, "You kid is talking nonsense with a tiger's skin and a big banner. Xiao Ma has already told me about this matter, and Huang Chen has also caught it. It must be dealt with according to the law."

"Those bodyguards will definitely be detained for a few days, and you should take care of such things in the future."

"That won't disturb Uncle Yu's rest."

Ye Feng asked Yin Tianxue to help find someone so that Huang Chen could get the punishment he deserved. Huang Jinhui was not an ordinary person. He couldn't just watch his son go to jail, so he would definitely find a relationship. what are you talking about.

At 11:30 in the evening, Ye Feng received a text message from Yin Tianxue, and he was relieved. He was afraid that Huang Chen would be released by Huang Jinhui not long after he was locked in. He had seen such things in his previous life, so he asked With Yin Tianxue's help, Zhao Bing and the others won't be locked up for long after they beat someone up. After all, Jing is the victim, so it makes sense.

The rest is to suppress Huang Jinhui. Yin Tianxue will definitely do it for the sake of profit. This is a matter on the business level, and she can solve it by herself.

Ye Feng went to bed close to Tong Liya, with his right arm around his waist, and soon fell asleep.

"Ding dong! Ding dong!"

Ye Feng just fell asleep when he was woken up by the ringtone of the mobile phone. Ye Feng hurriedly hung up the phone with his hand, glanced at Yaya, but fortunately he was not awakened, and then checked the caller ID. It was Liu Dongqiang calling, it should be With the specific data on the brand's daily sales, Ye Feng put on his clothes lightly and went to the balcony to go back to Liu Dongqiang.

"Hahaha, Mr. Ye, we succeeded. Today, the daily sales of the brand of Tongye Shopping Mall is 38 billion. We have set a record, and I have already made people hype."

"Unfortunately, the net profit is only about [-] million."

Ye Feng said with a smile: "Great, we are doing activities, and it's okay to have low profits. What Tongye Shopping Mall wants is popularity. With factual data, the influence has greatly increased. However, the delivery speed must keep up. No matter what, it must be delivered on time."

"Don't worry, I've been watching. When are you coming back?" Liu Dongqiang asked.

"Afternoon, I still have some personal matters to deal with, Brother Qiang, I believe in your ability, you can let it go."

…………

At five o'clock in the morning, Ye Feng woke up with something on his mind and didn't sleep well.

Ye Feng immediately turned on the computer to check the relevant information of Tongye Shopping Mall.

A major event happened yesterday, making Ye Feng a super hot spot in the entire Huaxia financial circle.

Tongye Shopping Mall sells nearly 40 billion items a day.

As of twelve o'clock last night, Tongye Shopping Mall's turnover on the brand day reached an astonishing 38.83 billion.

Regardless of whether people in the industry or outside the industry, when faced with this data, there is only one thought in mind: a website sells products worth nearly 40 billion yuan a day. Is this what people do?What is this equivalent to? It is equivalent to stuffing tens of millions of people into a shopping mall and letting them each buy something worth more than 200 yuan. Who can do it?No one can do it!

But Tongye Shopping Mall just did it!It is simply a major event in China's retail industry.

Not long after twelve o'clock, Tongye Shopping Mall released a set of data to the public, completely subverting the three views of people in the manufacturing and retail industries across the country.

The turnover within 24 hours was 38.83 billion!A total of 1800 million orders were generated!2700 million items sold!

The annual sales of a large shopping mall may not be able to reach this figure, a virtual website can do it in one day!
Every data released by Tongye Shopping Mall has deeply shocked the hearts of relevant people, and at the same time inspired every enterprise in the physical manufacturing industry!

All the companies participating in the brand day promotion have received a satisfactory answer that could not have been imagined today, such as Backgammon, such as TCL, ZTE and China Computer, and those companies that previously rejected Tongye Shopping Mall because of their high profile They regretted it one by one. The heads of business cooperation of these enterprises were all dismissed or transferred almost overnight, and the new heads who were appointed at the critical moment, the first task of taking office was to establish a cooperative relationship with Tongye Shopping Mall as soon as possible.

At the same time, the detailed data of Tongye Shopping Mall's brand day showed its super strength in the retail field to all walks of life, and also made all the companies involved in the manufacturing of physical goods excited in an instant.

For these manufacturers, there is nothing more exciting than discovering a new sales channel, so these companies hold emergency meetings almost overnight, and they will no longer discuss whether to I have cooperated with Tongye Shopping Mall, because the answer is very clear: we must establish a cooperative relationship with Tongye Shopping Mall as soon as possible. The direction that really made them discuss overnight is: once connected to Tongye Shopping Mall, how to strengthen the relationship with Tongye Shopping Mall The cooperation of the mall, how to improve the sales volume and influence of the company in Tongye shopping mall.

However, the same data looks to Ye Feng, but the data itself does not interest him. What he is interested in is the platform and user characteristics behind these data, because Ye Feng knows that no fake data is absolutely won't lie.

Ye Feng was in the room, watching the computer alone, and began to use Excel to analyze the data of Tongye Shopping Mall's brand day.

the first:

In one day, more than 300 million accounts purchased products on Tongye Shopping Mall, placing a total of 1800 million orders, and the total number of transactions was 2700 million, including 100 million backgammon learning machines , and they were sold out in less than three hours.

Although each account placed two orders on average, most users who placed multiple orders had different order recipients.

This data means that a large part of consumers place orders through the accounts of other users. These people may be too lazy to place orders by themselves, or they may not have a computer or it is inconvenient, or they may not have Tongye shopping mall or Yipay account. , A conclusion can be drawn from this data: Tongye Shopping Mall and Easy Payment need to continue to popularize and lower the threshold so that more online shopping intentions and possible potential users can be converted into direct users.

second:

2700 million items created a total sales of 38.83 billion yuan, and the average price of a single item reached an astonishing 143.8 yuan.

Similarly, the total sales of 38.83 billion, corresponding to the number of orders of 1800 million, the average price of customer orders reached a higher 215.7.

The average price of a single product on the platform is 143.8, and the average price of a customer order is 215.7. Judging from the consumption level in 2007, this data does not seem to be very conspicuous. This is not a good thing. It means that there are big problems in the product structure of the platform, or that there are big problems in the purchasing habits of users.

The average price of a single item of the transaction items is as high as 143.8, which means that the most expensive items are the ones that people buy the most, and most of these items are relatively expensive electronics and home appliances. On the contrary, those on the platform No one cares about daily life department stores with low single product prices. This proves that the online shopping habits of Tongye shopping mall users are not really close to life. Tongye shopping mall still needs to invest more in how to make online shopping closer to life. much energy.

third:

In addition to the high average price of a single item, only 1800 million items were sold out of 2700 million orders. This data means that the average number of items in each order is only 1.5 items.

In Ye Feng's opinion, this value is also a bit low, because it can well reflect the consumption habits of online shoppers at the moment, which is mainly based on rational and precise shopping.

The vast majority of users only bought one product, which proves that they are still very rational in online shopping at the moment. They only choose the products they need most, only buy the right ones, do not buy too much, and do not buy indiscriminately, instead of shopping like shopping. Going to the street with the purpose of buying one item, there are often a lot of them when you go home.

"The average number of products per order is small" and "the average price of a single product is high" echo each other, which means that the consumption potential of online shoppers needs to be further explored. Tongye Shopping Mall will push more types of products for them in the future. And find a way to bring more transaction volume, and at the same time find a way to improve the user experience of the website, so that users can browse more pages, the more they browse, the more they buy.

If this work can be done well, then for the same 1800 million orders, if the average number of goods per order can reach 3 pieces, the volume of goods traded can reach 5400 million. The change of this coefficient will greatly promote the entire website , so this is also the top priority of the next step.

In Ye Feng's view, it is not a skill to let users buy mobile phones and computers online at the moment, because there are three powerful tools: "brand flagship store" + "easy payment guarantee" + "price advantage". Even if the unit price of electronic products is high, but Users will still be willing to pay, but how many times can each user have an average purchase demand for this kind of product every year?I'm afraid it's over with one hand.

Now for Ye Feng, the most important thing is to let users increase the frequency of online shopping, expand the scope of their online shopping products, and deepen their online shopping habits.

That is to say, in addition to allowing users to buy mobile phones, computers, and MP3s online, users should also be able to solve various other purchase needs in daily life online, such as: buying clothing, shoes and hats online, buying rice, oil and salt online, If you can even buy toilet paper for wiping your butt online, then such users will really become deep online shoppers.

The reason why Taobao was able to succeed in the previous life was that in a few years, it not only greatly enriched the product categories of Taobao, but also cultivated a large number of in-depth online shopping users with this incomparably rich product library.

Now think about it, why are those "universal Taobao" and "chopping hands" jokes on the Internet so popular?Isn't it because Taobao has done extremely solid work in these areas?

Ye Feng wrote down the main points carefully with a pen, there are many things today, don't forget.

"Deng! Deng Deng!"

Ye Feng heard footsteps, put the notebook away, got up, turned his head and said gently: "I'm up, why don't you sleep more? I've made arrangements, don't worry."

Tong Liya stepped forward and hugged Ye Feng and said, "I want to pick up Jinyun's parents and see if they need help?"

"I sent someone to pick it up last night. I should be there in the morning. I'll make some porridge for you. You're still injured."

Ye Feng doesn't know sweet words, he can only express it with actions. He helped Tong Liya to sit in the living room, got up and went to the kitchen to cook porridge. In the middle, he sent a text message to Mr. Huang, asking him to come and bring some bodyguards.

(End of this chapter)