Rebirth of Rural Literary Life

Chapter 154 Flick, Then Flick
"That means we have to prepare for the worst. The worst-case scenario next year is that all communes and brigades will start to build chicken farms. From the construction of chicken farms to the ability to produce eggs in batches, it will take 6 months at the fastest. Slower In other words, 7 to 8 months is about the same. That is to say, if the situation really develops as I said, we will usher in the first wave of competition from our opponents in September next year at the latest and November at the latest.

It is not terrible to have competition. What is terrible is that too many competitors have caused a fundamental change in the relationship between supply and demand in the market, from undersupply to oversupply. At that time is our real crisis.Once the supply of eggs in the market exceeds the demand at that time, price competition will become inevitable, our profits will be greatly reduced, and there may even be a situation of losing money. "

The old captain told He Ping to say that he was sweating, and the situation was very good when the dividend was distributed two days ago, so why did this boy suddenly turn around when he said it.

Although he didn't quite understand what market, supply and demand He Ping was talking about, he understood one thing. Once someone followed suit to raise chickens next year, the eggs from their chicken farms would probably be sold at a reduced price or even at a loss.

This is not possible, how could a group of speculators who followed suit destroy the situation that had finally come together.

"You kid thinks so clearly, there must be a way?"

He Ping smiled wryly and said: "I can do anything, I can only practice my internal strength hard."

"What do you mean?"

"That's why I bought a car. We need to build our own delivery team. Most of our customers now come to our chicken farms to purchase goods. If other chicken farms come up in the future, they will definitely eat away at us. market, all we can do is provide better customer experience at the same price and quality.”

"What is customer experience?" I understood everything else, but the old team leader didn't understand the words "customer experience".

"To put it simply, it is the service attitude, and to put it more broadly, it is the feeling of customers in the process of purchasing our products and services."

The old captain clearly understood every word, but when he put it together, he found that he couldn't understand a single word. He only remembered the simplest four words "service attitude".

"Then the service attitude you said really works?" The old captain was a little unconvinced.

"For example, if you go to a restaurant to eat, do you want to go to a restaurant where the waiters throw cups and kick stools, or do you want to go to a restaurant where the waiters talk softly?"

The old captain said without even thinking about it: "I must go to the second one."

"Isn't this the end? With the same product quality, the same price, and no other relationships involved, if our service is better than others, can we seize the opportunity?" He Ping concluded road.

"That's really the case."

"So, we must not only ensure that the quality of our products is not inferior to that of our competitors, and the price is not higher than that of our competitors, but we must also ensure that the customer experience is higher than that of our competitors."

"So you need to buy a car?" The old captain struggled with the original question again.

He Ping was angry, this old man belongs to Pixiu, "I just said it was nothing, didn't I? I bought the car for delivery, and we deliver it to the door at the same price. Customers will definitely be willing to use us."

"That's right, that's right, that's what it is." The old captain suddenly realized, and then he remembered again, "That's not right! What if others also deliver the goods?"

He Ping spread his hands, "What can we do, continue to use other means."

"What means?"

"Price reduction."

The old captain almost didn't let He Ping get over his anger, he's a blind cat and a mouse with you boy, it's fine if you touch it, but you can't be knocked down if you touch it.

"No, you can't lower the price." The old captain said firmly, in his heart, the eggs in the chicken farm are RMB. Have you ever seen someone throw money out?

"Old man, don't be stubborn. When we really need to lower the price, we may not be able to sell it even if we lower the price." He Ping persuaded.

The old captain stared blankly at him, "What do you mean?"

"If, I mean, if people in Ping County can only eat 100 catties of eggs a day, then our Ping County now produces 200 catties of eggs every day, and this output is constant every day, what do you think will happen?"

The old captain imagined that scene, and couldn't help shivering, "Sell at a loss?"

"That's right. In that extreme situation, we can only sell at a loss. After all, eggs are food, and eating more is always good. If we sell them cheaper than grain, we will definitely be able to sell them." He Ping sneered. Said.

"Then there is really no other way?" The old captain was really a little numb this time.

"Why not? Didn't I just say a price cut?"

"The price can't be lowered, and the price can't be lowered unless it is absolutely necessary." The old captain waved his hands anxiously.

He Ping pulled his hand off, "Listen to me first, what we have now is the first-mover advantage, one is scale and cost, and the other is channels.

Let’s talk about the scale and cost first. I estimate that next year or even the year after that there will be basically no chicken farms comparable to our scale.There is a direct relationship between the scale and cost of a chicken farm. The larger the scale, the lower the unit cost, which means that our profit margin will be greater.In particular, we have the help of the teachers of the Agricultural College. You may not know that with the help of Mr. Xu Haishan, the feed cost of our chicken farm has been reduced by nearly a quarter compared with the previous one. This is one of our advantages one.

The second is channels. Now we have taken down almost all large and small supply and marketing cooperatives and non-staple food stores in Pingxian County. Many other cities and three counties in the Yingcheng area are also our customers.In the future, the most important job we have to do is to maintain these customers. After all, relationships are sometimes more important than anything else.

Not only that, but we also need to expand outward. Unlike other industrial products, eggs can travel across oceans or mountains. With the current logistics cost, the farthest we can radiate is a distance of one or two hundred kilometers.Therefore, all the places involved in the two hundred kilometers around us are our expandable channels.Forerunners are always able to seize the opportunity. After this year, we can no longer be as comfortable as this year. We must mobilize the employees of the chicken farm. As long as our channels are large enough, then we will not be afraid of any competitors. challenge. "

He Ping's high-spirited talk directly stunned the old captain. He had only seen him fooling around in the past, but he had never seen this kid so good at speaking.

In fact, what he didn't know was that what He Ping said just now was nonsense, similar to the kind of persecution paranoia.

But He Ping's idea is that he must prepare for the worst, even if all these preparations are useless at that time, it is better than staring blankly at the end of the day.

(End of this chapter)