Rebirth of Rural Literary Life

Chapter 403 I am the strongest, I am the best!
Half a month after District Secretary Yu came to Hantun for inspection, the provincial leaders finally came.

The mighty team of dozens of people looked much bigger than when Secretary Yu came.

After careful inquiry, I found out that the leader not only brought people from the office, but also brought a lot of people from various departments.Reform is not a matter of any department or department, no matter who it is, everyone has to participate.

Judging from the tone set by the leaders of the province during the inspection, it was really going to be serious.

The provincial leaders left after arriving for half a day, while the interviewing journalists stayed in Hantun for three days.During these three days, the reporters inquired about all kinds of things in Hantun in great detail. These are the details that will be written in the manuscript in the future.

He Ping feels that his body and mind have been hollowed out, and sometimes it is not a good thing to have a good work attitude.

After finally sending all these people away, Zhang Guoqiang brought news from the county that a large wave of government departments and state-owned units were already on their way to Hantun to visit and study.

Gan!
He Ping was about to run away, but he really couldn't afford to accompany him, so I'd better leave this matter to the old captain.

The Jinkela Feed Factory has been in operation for more than 20 days, and He Ping thinks it is time to make a name for Jinkela.

When he first recruited workers for the feed factory, he specially organized a sales department. This time, he planned to lead the team himself to do a good job in the promotion of Jinkela.

In the office of the feed factory, Professor Guo was sitting on He Ping's right, and several young people from the sales department were sitting below him.

"As the saying goes, the smell of wine is also afraid of deep alleys. If the products are to sell well, advertisements are indispensable, especially since Jinkela has just been established and has no reputation. At this time, we must start our own brand.

I plan to carry out our publicity work from two aspects. The first is through the media. Most of the users we face are farmers, so newspapers and magazines can basically be given up.I think we can start with TV commercials and radio commercials. Although TVs and even radios are not popular in rural areas, as long as there is a TV in any team, the information spread on the TV can be spread to everyone in the team. in mind. "

He Ping's words are not exaggerating. These days, let alone the countryside, even in the city, as long as anyone's house has a TV, that house will definitely become the most lively place within a few miles at night.

The effect of radio is not as exaggerated as TV, but it is also one of the few entertainment activities for rural people in this era.

"Television commercials?" The young people below were all working for the first time. Advertisements seemed like a fantasy to them, and they had only seen them on national television.

"Don't worry, it's nothing difficult. I'll tell you what to do. Listen to me. In addition to TV and radio advertisements, I have another idea. I want to paint the big walls in the countryside for free, and put our money and rubbish The name of Jin Kela is written all over the outer walls of our large and small production teams in Liaoning Province, so that all the places where feed can be used can see our name of Jinkela."

The young people below couldn't keep up with He Ping's unconstrained ideas. They had never been in contact with propaganda work, and it was hard for them to imagine the method proposed by He Ping.

Only Professor Guo nodded frequently after listening to He Ping's thoughts.

"He Ping, you are encircling the city with the countryside!"

He Ping smiled, "It's not a siege of the city, after all, the city doesn't need our stuff."

Professor Guo was also amused, indeed.

Although the sales staff present did not quite understand He Ping's thinking, they knew that He Ping was the boss and Professor Guo was the director of the factory. Since the two had already made a decision, they just needed to implement it.

He Ping divided the entire sales force into two teams, and he took two people to Fengcheng and Jincheng to advertise. At this time, only these two cities in Liao Province had TV stations.

The remaining people organized people to paint wall advertisements in the vast rural areas of Liaoning Province. Each person was responsible for one area, and continued to the next area after running.

"You have to have rules in how you do things. Go and lead people to read advertisements by yourself. Even if you do it for two years, you may not be able to cover all of our Liaoning Province. When you arrive in the local area, you need to recruit people to cooperate with you in this matter. Don't be afraid to spend money. We There is only one goal, which is to make the people of Liao Province look for Jinkela when they think of buying feed within half a year.

Tell me, do you have faith? "

"Have confidence!"

"Speak up, do you have confidence!"

"Have faith! Have faith!"

More than a dozen boys shouting in unison is still very imposing.

That's right!

He Ping finally found some sense of sales people in later generations.

Come on, come on, I'm the strongest, come on, come on, I'm the best!
Professor Guo watched He Ping mobilize the fighting spirit of these young people with a few words, and couldn't help admiring that such a talent is most suitable to be a leader.

He Ping divided the funds for the wall advertisements among the subordinates. After two days of hasty preparation, the young men in charge of painting the wall advertisements in the factory set off.

He Ping is also planning to go to Fengcheng, but before going to Fengcheng, he has to ask someone about shooting commercials. Although he has seen countless commercials in later generations, he has no experience in the production process of commercials.

"TV commercial?" Director Xie Jin made a questioning voice on the phone.

"Yes, the feed factory in our team is going to advertise, and I want to ask you to get older."

"What's so difficult about this thing? A camera is enough."

In the concept of director Xie Jin, TV commercials these days are simply children's play games, and they are completely incomparable with filming.

"Aren't we inexperienced, and we don't know if they have any business in this field when we go to the provincial capital TV station, and whether it can be filmed."

"Just recently, I'm going to arrange for Lao Bi to go to your place to finalize the adaptation of "Lu Deshui". When he arrives, I will ask him to help you as a consultant."

"Oh! Thank you so much, Director Xie." He Ping said happily.

"You're welcome, we've been working together for so long, this is just a matter of little effort."

"Well, when Director Bi comes, I'll ask him for advice. By the way, Lao Mao hasn't gone to your place yet, has he?"

"No, the script of "Lu Deshui" is still in the creation stage, he should be idle for a while, what do you need from him?"

He Ping laughed and said, "Isn't this a TV commercial? I thought he was popular, so I asked him to make a commercial."

Director Xie laughed loudly on the phone and said: "You boy, you are really smarter than a monkey with sticky hair."

The two hung up the phone jokingly, and He Ping called Zhu Shimao again.

Hearing that He Ping wanted to ask him to shoot commercials, Zhu Shimao also felt fresh. Commercials are still a novelty these days, and he has never shot them before.

But Zhu Shimao agreed without saying a word, and Mr. He had to support him when he spoke.

(End of this chapter)